Salesforce Administrator Process Automation

Geetha Veeramalla

*****************@*****.*** 308-***-****

Austin, Texas

PROFESSIONAL SUMMARY

Certified Salesforce Administrator with over 4+ years of comprehensive experience in Salesforce Administration, Configuration, Customization, and Integration. Proven track record in managing and optimizing Salesforce environments to enhance user experience, streamline business processes, and ensure data integrity. Adept at collaborating with cross-functional teams to deliver effective solutions that meet organizational needs.

Core Competencies:

User and data management, profiles, permission sets, role hierarchy, sharing rules, and data security.

Custom objects, fields, page layouts, record types, and applications; process automation using Validation Rules, Workflow Rules, Approval Processes, Process Builder, and Lightning Flows.

Managing user accounts, roles, profiles, permission sets, and security settings to ensure appropriate access and data protection.

Data import/export, data migration, data loader, and ensuring data quality through tools like Salesforce Data Import Wizard, Data Loader, and Workbench.

Creating and managing reports, dashboards, and report folders to provide actionable insights.

Implementing and managing integrations with external systems, configuring process automation, and maintaining system performance.

Configuring Service Cloud features, including OMNI-Channel, Queue Routing, and case management to enhance customer support.

SKILLS

Salesforce Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Health Cloud

Administration Tools: Salesforce Setup, Data Loader, Salesforce Inspector, Workbench, Change Sets, Copado

Process Automation: Validation Rules, Workflow Rules, Process Builder, Lightning Flows, Approval Processes

Reporting & Analytics: Salesforce Reports, Dashboards, Wave Analytics, Salesforce Einstein Analytics

Integration: REST API, SOAP API, Bulk API, Metadata API

Development Tools: Salesforce DX, Visual Studio Code, IntelliJ

Collaboration & Project Management: JIRA, Agile, Scrum CERTIFICATIONS

• Salesforce Certified Platform Developer 1

• Salesforce Certified Platform Developer 2

• Salesforce Certified Administrator

• Salesforce Certified App Builder

• Salesforce Trailhead Ranger

WORK HISTORY

RDIC INC, Salesforce Administrator February 2022 – Present

• Managed user accounts, profiles, roles, and permissions to ensure appropriate access and data security for over 650 CRM users.

• Configured custom Salesforce objects, fields, page layouts, and record types to meet specific business needs and streamline processes.

• Developed and maintained complex reports and dashboards to provide actionable insights and support data-driven decision-making.

• Implemented process automation using Validation Rules, Workflow Rules, Approval Processes, and Lightning Flows to enhance operational efficiency.

• Configured Service Cloud features such as OMNI-Channel and Queue Routing to optimize customer support and case management.

• Integrated external systems with Salesforce using REST and SOAP APIs to improve data synchronization and business processes.

• Utilized data migration tools like Data Loader and Workbench to ensure accurate and efficient data import/export.

Indiana University Purdue University, Salesforce Administrator Feb 2020 - Dec 2021

Administered Salesforce user accounts, roles, and permissions, ensuring secure access to exam scheduling data and compliance with institutional policies.

Enhanced user experience by configuring and customizing Salesforce applications, including upgrading from Salesforce Classic to Lightning Experience.

Implemented process automation tools such as Validation Rules, Workflows, and Process Builder to streamline business operations and improve efficiency.

Managed data migration tasks, including data import/export and validation, using tools like Data Loader and Data Import Wizard.

Created and maintained reports and dashboards to support institutional reporting needs and facilitate data-driven decision-making.

Configured and managed Service Cloud features to enhance case management and customer support processes.

EDUCATION

Master of Science in Informatics

Indiana University Purdue University Indianapolis

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