Marketing Cloud Service

Introduction:

Creative, thoughtful, and team-oriented professional with over 14 years of experience in Salesforce customization and configuration. Proficient in various Salesforce clouds, including Sales Cloud, Service Cloud, Community Cloud, CPQ,B2B Commerce, Marketing Cloud Email Studio, and knowledgeable in B2C Commerce. Additionally, possess 2 years of experience in core Java,J2ee and Struts technologies.

Adept at working both collaboratively in group settings and independently. Experienced in both Agile and Waterfall environments. Expertise includes development, release management, administration, configuration, implementation, and support of Salesforce CRM and applications based on Apex Language and the Force.com platform, the world’s first commercial Software as a Service (SaaS) application running in a Cloud Computing Environment.

Techincal Skills and Certifications:

Salesforce Technologies

SFDC Certified Force.com Developer, Salesforce CRM,Apex, Classes/Controllers, Apex Triggers, SOQL, SOSL,Visual force Pages / Components, REST,Flows, AJAX, Workflow & Approvals, LWC, Case Management Automation, Dashboards, Custom Objects, Sales cloud, Service cloud, CPQ,B2B Commerce(CloudCraze),Marketing cloud,SFRA Configruation and community clod.

Force.com tools

Apex Data loader, Force.com Apex Explorer, AJAX tool kit, Force.com Migration Tool,

Force.com Excel connector and Force.com Eclipse IDE Plug-in.

Salesforce Tools

Eclipse, Force.com Eclipse IDE Plug-in, Force.com Explorer, Bitbucket, Apex Data Loader, Force.com,COPADO, Workbench, Force.com Platform (Sandbox and Production), Force.com Excel Connector, Postman,Copado, GIT,VS Code

Programming Languages

Java, HTML, XHTML, HTML, JavaScript and Apex

Operating Systems

Windows NT / 2000 / XP Pro, Windows Server 2008/2012, Linux.

Professional Certifications:

Salesforce cerified Administrator

Salesforce Platform App Builder

Salesforce certified Platform Developer I

Salesforce certified Platform Developer II

Salesforce certified CPQ specialist

TrailBlazer: https://www.salesforce.com/trailblazer/qnaa2hfu7xh27xnfu1

LinkedIn address: https://www.linkedin.com/in/venu-ponnam-72426727/

Professional Summary:

Certified Salesforce Professional with over 14 years of IT experience, holding 4x Salesforce certifications. Extensive expertise in Salesforce configuration, customization, integration, community setup, and Lightning migration, including Lightning component development using the Lightning Design System.

Adaptable, enthusiastic, and project-oriented team player with strong communication and leadership skills, capable of developing creative solutions for complex client needs.

Self-motivated, highly organized, and detail-oriented, with a strong ability to adapt to new challenges and manage multiple tasks effectively.

Proficient in gathering requirements, presenting solutions to stakeholders, and writing, interpreting, and critiquing technical specifications.

Excellent written and verbal communication skills, with strong problem-solving abilities, attention to detail, and technical issue resolution.

Make necessary changes to data using Data Loader & Workbench

Skilled in analyzing situations, identifying problem areas, proposing solutions, and assisting in their implementation.

Experienced in requirement analysis, design, development, support, and deployment of batch applications, web applications, MVC and client/server architecture.

Extensive experience with Salesforce setup menu, configuration, custom application development, and administration, including objects, fields, roles, profiles, record types, email services, custom page layouts, wizards, workflows, Process Builder, Flows, field-level security, support processes, support settings, email-to-case, web-to-case, validation rules, assignment and escalation rules, actions, approval processes, reports, and dashboards.

Proficient in creating custom metadata, custom labels, custom settings, and static resources.

Designed and developed Lightning Components, Lightning Web Components (LWC), Visualforce pages, Apex classes, Apex triggers, custom controllers, controller extensions, batch Apex, and custom components.

Hands-on experience with REST, SOAP, and Force.com APIs for integration with external systems.

Managed sandbox environments, including refreshing and deployment using change sets, ANT, Visual Studio (VS Code), DevOps, and Salesforce CLI (SFDX CLI).

Worked with Marketing Cloud Connector between Salesforce Sales Cloud and Marketing Cloud.

Worked with Salesforce CPQ on product configuration, pricing configuration, and advanced functionality, including pricing using list, cost/markup, percent total, block, price rules, calculator plugins, system and user discounts, and filter rules.

Designed security models and integration patterns to connect Salesforce with third-party applications (e.g., Google Forms, ServiceNow, SAP) using RESTful APIs.

Implemented out-of-the-box solutions and data models for Salesforce projects.

Managed and coordinated offshore resources, providing solutions for development and data migration tasks.

Communicated project status and escalated issues to management, conducted code reviews, and provided feedback to improve technical publications, coding standards, and methodologies.

Created process maps, activity diagrams, business rules, vision documents, and stakeholder requirements (using UML diagrams and use case specifications) with software tools such as MS Visio and MS Word.

Analyzed test results and reported issues using bug tracking tools, including PMO applications and JIRA.

Exhibited excellent communication, presentation, time management, interpersonal, and analytical skills.

Professional Experience :

Client : Ocado US (McLean, VA) May’2021 – May 2024

Role : Salesforce Principal Developer

Description :

Ocado Specification System:- Internal (Lightning) and Communities (Visualforce) application to manage everything Ocado sell as own brand. Capturing details such as suppliers, ingredients, packaging, allergens, nutrition, testing, QA etc. Lead the migration of the internal application to Lightning.

Corporate card expenses :- Import of corporate credit card statement and conversion to expense claims that follow approval process and integration with Oracle Financials for provisioning.

Responsibilities:

Lead a team of 8 developers, provided guidance, and was involved in the design phase.

Directed the technology delivery of the distribution center modernization by implementing inbound and outbound processes.

Created Service Cloud users, profiles, and permissions.

Developed and supported a customer support portal for service provision.

Proficient in administrative tasks such as creating roles, profiles, users, permission sets, email services, page layouts, workflow alerts, actions, reports, dashboards, tasks, and approval processes in the Service Cloud.

Customized dashboards to track productivity and performance metrics.

Designed, implemented, and deployed custom objects, page layouts, tabs, and components to meet application requirements.

Collaborated with multiple teams for data migration, including Siebel development teams.

Created custom objects, defined lookup and master-detail relationships, and established many-to-many relationships using junction objects.

Developed a generic custom lookup component in LWC (Lightning Web Components) and extensively worked with LWC.

Worked with standard Salesforce features like objects, workflows, flows, record types, page layouts, workflow rules, case assignment rules, escalation rules, validation rules, profiles, roles, reports, and dashboards, and customized Apex triggers, batch classes, Aura components, Visualforce pages, and LWC.

Utilized COPADO for code migration from Dev Sandbox to SIT Sandbox, SIT Sandbox to UAT Sandbox, and UAT to Production.

Used SOQL and SOSL with consideration for governor limits for data manipulation needs using platform database objects.

Prepared project documentation.

Implemented the Salesforce application using the Agile Scrum methodology, involving iterative development.

Key technologies/skills: Salesorce.com, Apex Data Loader, Visualforce, Reports, Dashboards, Security Controls, SOQL, Sandbox, VSCode, Copado, Custom Objects, Sales Cloud, Apex Classes/Controllers, Saleforce.com platform, Agile, Reports, Standard & Custom Objects, Tabs, Email Templates, Roles, Profiles, HTML, Force.com IDE.

Client :RedStage (Montclair, NJ) May’2020 – April’2021

Project :Ruby Love

Role : Senior Software Engineer

Description : Ruby Love is moving from a Wix platform to Salesforce Commerce Cloud(SFRA). The main goal is to improve Order Workflow and Increase Sales. The Ruby Love ecommerce website using the Salesforce Commerce Cloud Storefront Reference Architecture (SFRA).

Seabags is moving from a Magento to Salesforce Commerce Cloud(SFRA). The main goal is to improve Order Workflow and Increase Sales. The Seabags ecommerce website using the Salesforce Commerce Cloud Storefront Reference Architecture (SFRA).

Responsibilities:

Involved in various stages of the Software Development Life Cycle (SDLC), including analysis, requirement engineering, development, enhancements, and testing.

Created cartridges to add reusable functionality to sites.

Implemented JavaScript controllers to add business logic to sites.

Developed reusable code using ISML templates.

Utilized content slots and Page Designer to enhance site appearance and flexibility.

Employed B2C Commerce Script in ISML templates and script files.

Utilized the Forms Framework to manage validation, rendering, and storage of consumer-entered values.

Created hooks to configure functionality triggered by specific events.

Implemented social media login functionality, including Facebook and Google login integration.

Integrated Impact code into the Commerce Cloud SFRA (SiteGenesis Reference Architecture).

Added a wish list plugin to the SFRA.

Co-ordinate with BA’s and Salesforce development, QA and get sign off on the data migration track

Implemented Mailchimp integration with content assets.

Integrated ShipStation with Commerce Cloud SFRA.

Developed product recommendations and content slots for displaying products on the cart page.

Key technologies/skills: Visual Studio Code,Node.js,Java JDK,Postman,CI/CD.

Client : Red Robin Dec’2019 – May’2020

Role : Sr. Salesforce developer

Company:IsobarWorld Service

Clouds: Service cloud

Description : Red Robin Gourmet Burgers and Brews, or simply Red Robin, is an American chain of casual dining restaurants founded in September 1969 in Seattle, Washington. In 1979, the first franchised Red Robin restaurant was opened in Yakima, Washington.

Red Robin's headquarters are in Greenwood Village, Colorado. As of September 2019, the company has 562 restaurants in operation with 90 being operated as a franchise.

This project implemented on sales force classic functionality now they are migrating classic to lightning Experience implementation

Responsibilities:

Assisted in understanding and documenting detailed requirements for the Case Management process.

Configured and maintained Salesforce.com according to business requirements.

Performed detailed analysis of business and technical requirements, designing solutions by customizing various standard objects in Salesforce.com (SFDC) and utilizing platform-based technologies like VisualForce.

Utilized Service Cloud to manage standard objects (accounts, contacts, and cases) and customized the standard Case object with VisualForce pages, which was crucial for the entire Service Cloud.

Designed and developed data models, implementing them in SFDC by creating custom objects.

Defined lookup and master-detail relationships on objects.

Worked with import tools such as Apex Data Loader and Import wizards.

Created and performed complex workflow rules, Process Builder processes, flows, data validations, and object customizations.

Work on DBAmp, Data Loader and developer workbench to perform various data migration activities

Designed and customized page layouts for custom objects and assigned them to different record types.

Developed approval processes for the application by implementing custom formulas at different stages of approval.

Created a generic custom lookup component in LWC (Lightning Web Components) and worked extensively with LWC, self-taught and proficient in its use.

Developed Apex classes, VisualForce controllers, and extensions based on requirements.

Replaced JavaScript buttons with Quick Actions or Lightning Components in Lightning.

Created multiple Lightning Components, incorporating CSS and design parameters from the Lightning Design System (LDS) to enhance the look and feel of components.

Handled Lightning events by registering to events like listeners and developed events to interact with the Salesforce1 application.

Code migration using copado from a Dev Sandbox to a higher environment.

Tested apps by combining multiple components into a Lightning application and deployed applications from Sandbox to Production.

Key technologies/skills : Salesforce.com, CRM, Apex, Visualforce, triggers, workflow, validation rules, dashboard, Visualforce (pages, components, and controllers), COPADO, Email services, Custom objects, process builders, Data loader, SOSL, SOQLs.

Client : Living proof Mar’2018 – Nov’2019

Role : Salesforce developer/ Admin

Company:IsobarWorld Service

Clouds: Marketing cloud + B2C Commerce

Description : B2C Commerce cloud (SFRA) integration with Salesforce CRM is used to enhance their Customer Synchronization, Order Synchronization, Case creation from B2C to Salesforce Service cloud with help of Salesforce service cloud connector implemented the business use cases.

Marketing cloud integration with B2C Commerce cloud(SFRA) to enhance their customer synchronization, Order synchronization, Transaction email to customers.

Responsibilities:

Extensive experience with the SDLC process in Agile methodology, including strong implementation and rollout experience with Salesforce CRM (Marketing Cloud, B2C Commerce), Sites, and the Force.com platform.

Participated in Agile development processes such as sprint planning, daily stand-ups, and retrospective meetings to ensure successful project delivery and continuous improvement.

Configured Marketing Cloud Connector between Salesforce Sales Cloud and Marketing Cloud.

Created one-to-one customer-centric journeys using Journey Builder and integrated them with Sales Cloud to track, report, and manage the customer lifecycle.

Handled tracking, data extensions, and data filters within Marketing Cloud.

Scoped and drove the creation of digital solutions, email campaigns, email reporting, and data integration.

Interacted with clients and subject matter experts to understand the strategic objectives of proposed business transformations.

Utilized Data Loader to import and export data between sandboxes.

Developed and managed dynamic dashboards, displaying them on the home page for marketing, sales, and service users.

Key technologies/skills : Salesforce.com platform, Salesforce Lightning, Apex Language, Visual Force (Pages, Component & Controllers), Workflow & Approvals, Reports, Community portals,Lightning, Custom Objects, WSDL,Community portals, Custom Tabs, Email Services, HTML5, CSS3, Controllers, Data Loader, JavaScript, SOAP, REST API, VS code.

Client : Roche/Genentech (HealthCare) Jul’2016 – Mar’2018

Role : Salesforce Lead

Company:TechMahindra

Clouds: Service cloud

Description: Roche Diagnostics, which manufactures equipment and reagents for research and medical diagnostic applications. It focuses on health care applications, targeting physicians, hospitals and clinics, or consumers.

AURORA application is a Service cloud application. It is a sub part of the application REXIS, which is a Sales and Service cloud application. When a case is escalated in REXIS then those cases will come to Aurora system and will be handled there. And Aurora is integrated with the managed Package 123 Compliance, the objective of using this package is it have the Audit trial to track the changes done for each and every record, it also handles the approval process.

Responsibilities:

Participated in various project activities, including development meetings, requirement gathering, analysis, and documentation of functional and non-functional requirements.

Designed, developed, and deployed custom applications, objects, fields, buttons, page layouts, tabs, components, Visualforce pages, and Apex classes to meet application needs.

Worked within an Agile methodology, attending daily scrums, weekly grooming sessions, and sprint reviews.

Customized dashboards to monitor productivity and performance metrics.

Designed and deployed custom objects, page layouts, tabs, and components to meet application requirements.

Created custom objects, defined lookup and master-detail relationships, and established many-to-many relationships using junction objects.

Developed web applications for desktop use with Salesforce Classic.

Developed Apex classes, controllers, and triggers to fulfill various application requirements.

Implemented Salesforce Lightning components for a subset of users within the organization, gaining hands-on experience with Salesforce packages and Lightning.

Created email templates in Salesforce Classic.

Utilized the Force.com plugin and Eclipse IDE to write business logic in Apex.

Defined daily data load processes using tools such as Workbench, Data Loader.

Supported the release process and launch activities.

Key technologies/skills : Salesforce.com customizations like Workflow Rules, Record Type, Validation, Formulae, Custom objects, Page Layouts, Approval Process, Apex Trigger, Apex Classes, Visual Force, REST API, Salesforce,, Stash, Jenkins, Tracker Sandbox.

Client : GE Transportation,USA June’2015– July’2016

Role : Salesforce developer/ Admin

Company:TechMahindra

Clouds: Sales cloud

Description:

GE Transportation RMI maintains three Service applications viz., Track Web, OTRS and Clear Quest. As part of consolidation of these applications into a single application it was decided to migrate the functionality to Service Cloud of Salesforce.com

Responsibilities:

Utilized Agile Scrum Methodology extensively to achieve business team goals by gathering daily requirements and implementing them on the Force.com platform.

Served as a Salesforce.com Administrator, Analyst, and Developer.

Understood user requirements and developed solutions within deadlines.

Resolved defects requiring code changes.

Experienced in deployment activities using Force.com IDE and GitHub configuration.

Worked with various Salesforce.com objects, including Accounts, Contacts, Cases, Reports, and Dashboards.

Developed and managed custom objects, reports, tabs, components, Visualforce pages, and controllers tailored to different user profiles within the organization.

Implemented Live Agent integrated with the CWC Portal in Salesforce.

Created and managed profiles, roles, and visibility settings.

Designed page layouts, validation rules, email templates, workflows, approval processes, and lead assignment rules based on business requirements.

Provided support during Release Go-Live events.

Client : GE(General Electric),USA Sep’2012– May’2015

Role : Salesforce developer/ Admin

Company:TechMahindra

Clouds: Sales cloud (Cloud Craze) (GE Water)

Description: E Commerce is a key initiative for GE water and it is a foundation for a business transformation in today’s digital world. Cloud Craze (eStore) and customer Communities powered by salesforce are the chosen solutions to reach this goal. Will be implementing and rolling out the estore globally to all the sales, service teams and customers as part of the digital adoption initiative.

Responsibilities:

Involved in various activities of the project, like development meeting, requirement gathering, and analyzing requirements, documenting the functional and non-functional requirements.

Designed, developed, and deployed the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts, Custom tabs, Components, Visualforce Pages, Apex classes to suit to the needs of the application.

Worked in Agile methodology, attended daily scrum meetings, weekly grooming meetings and sprint review meetings.

Developed web apps for desktop using Salesforce Classic .

Created and managed complex Workflow Rules, Email alerts,data validations, and object customizations

Designed and customized page layouts for the custom objects and assigned them to the different record types.

Developed Approval process for the application by implementing custom formulas in different stages of approval.

Developed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.

Experience in creating email templates in Salesforce Classic.

Expertise in working with Force.com Plug-in and Eclipse IDE for writing business logic in Apex programming language.

Supported the release process. Launch

Prodcts importing and Pricing with help of dataloader.

Client : Statefarm Insurance July’2011– April’2012

Role : Java developer

Company:Accenture

Technologies: Struts1.X,JSP,CoreJava,JavaScript,IBMRSA(RationalSolution Architect)

Description: BIC is the Big Insurance company in the US which provides insurance in different fields like (Auto-Motor vehicles, Life, Fire, Home owners). Our module(UAX) comes under Auto Insurance. Unified Auto Experience as the name says it creates the common platform between the different channel (Agent, call center and online) through which BIC provides the Quote. Customer can select any channel to get a Quote and if he is not able to complete it, it can be completed by call center OR through Agent without creating a new Quote. Customer can start a quote at one access point and seamlessly finish at another without re-supplying information.

Responsibilities:

Participated in various project activities, including development meetings, requirement gathering, requirement analysis, and documentation of both functional and non-functional requirements.

Designed and developed custom applications using Core Java and the Struts framework.

Worked within an Agile methodology, attending daily scrum meetings, weekly grooming sessions, and sprint review meetings.

Authored unit test cases using EasyMock.

Implemented the MVC 2 design pattern in developed modules.

Delivered modules that adhered to quality standards and project naming conventions.

Key technologies/skills : CoreJava, Xml, HTML, Java script, CSS,JDBC,Servlets,MYSQL,JSP,Struts, Hibernate,NetBeans, Tomcat 6.0, WebSphere 6.1,RSA(Rational Solution Architect).

Client : e-District(Assam Governament(India) ) Aug’2010– May’2011

Role : Java Application Developer

Company:Medhassu e Software Solution(India)pvt Lmtd

Technologies: Java, JDBC, Servlets, JSP, xml, Oracle 9i Linux Ubontu,Net Beans, Apache Tomcat6.0

Description:This project is a Mission Mode Project (MMP) under National e-Governance Plan (NeGP), funded by Government of India. The key focus is on citizen-centric services as against merely computerization of the Departments. A Dynamic Web Portal Implemented for Government of Assam. This portal is an interface between government and citizens, citizens can avail 31 services like registration of Birth and Deaths, Legal heirs and land valuation etc from this portal. These applications are monitored by the officials and necessary actions are taken and the certificates are provided for the approved ones from the authorized citizen service centers. This Portal gives the Revenue reports for overall generation of funds through various services so the officials can monitor them.

Roles and Responsibilities

Participated in various project activities, including development meetings, requirement gathering, analyzing requirements, and documenting functional and non-functional requirements.

Designed and developed custom applications using Core Java and the Struts framework.

Generated PDFs utilizing the iText tool.

Implemented database interactions using the JDBC API.

Authored SQL queries to retrieve data from the database.

Applied Core Java design patterns in developed modules.

Education

Master of Computer Applications (MCA) affiliated with Osmania University,2009

Bachlours of BSC (MPC) with Kakathiya university,2005

Ponnam Venu

+1-469-***-**** *****.**********@*****.***

Contact this candidate