Art Director

+90-533-***-**-** +1-281-***-****

*.*****.*@*****.***

https://www.linkedin.com/in/ayigitgumus/

https://www.behance.net/ayigit

Advertising & Notable Skills

Yiğit, a graduate of Anadolu University’s graphic design department in 2005, has built a notable career as an art director in the advertising industry. For the past 20 years, he has worked with both global and local advertising agencies. Besides his advertising work, Yiğit is passionate about digital and traditional art and is a registered artist on artnet. Yiğit is highly regarded in advertising scene, having won numerous awards, including five Cannes Lions and over forthy other national and international prizes. He also excels in illustration and retouching, often handling these tasks himself when budgets are tight. All the retouches and illustrations in his Cannes Lions-winning projects were done by him. Known for his creativity and ability to develop innovative ideas, Yiğit has also made a mark outside advertising. He received an IMDb tag for his short film “Gizli Korku,” which he created during his student years. YİĞİT GÜMÜŞ

Art Director

Career

RABARBA, Dec 2021 - Present ... (CREATIVE GROUP HEAD) Leaded a small team of 2 art directors and 2 writers. Creating 360 campaigns and versatile materials for sectors including finance, real estate, energy and fmcg. OGILVY ISTANBUL, Dec 2020 - Dec 2021 (CREATIVE GROUP HEAD) Leaded a creative group of 4 art directors and 3 writers. Focused on social media campaigns for global brands from diversing sectors including sports and fmcg. KARPAT, May 2019 - Nov 2020 (CREATIVE GROUP HEAD)

Leaded a creative group of 5 art directors and 4 writers. Created 360 campaigns and versatile materials for diversing sectors including finance, fashion and real estate. TBWA ISTANBUL, Dec 2015 – Apr 2019 (SENIOR ART DIRECTOR) Successfully executed projects for award-winning advertising campaigns. Created versatile materials for a diverse client base including Landrover, BMW, Jaguar, Nissan, Michelin, Carrefour, IKEA & McDonald’s.

LOWE ISTANBUL, Augu2013 – Dec 2015 (SENIOR ART DIRECTOR) Developed a high-performing creative team to successfully execute design projects for multimillion dollar advertising campaigns. Develop and maintain graphical standards, templates, and resources. Design animated video presentations. Concept and develop control beaters and increase lift for existing packages in varied lines of business.

DDB&Co, August 2010 - July 2013 (ART DIRECTOR)

Served as primary art director, graphic designer and retoucher. Provided innovative concepts, photo art direction, and preliminary sketches. Directed photo shoots; ran multiple studios at the same time. Managed vendor relationships. KANGAROO, May 2007 - June 2010 (ART DIRECTOR) / Jul 2004 - June 2005 (INTERN / JR ART DIRECTOR) Skillfully directed the production of diverse collateral marketing materials, including over-sized POP materials. Produced captivating brochures, and compelling advertising campaigns while attending press checks, photo shoots and client management meetings. Education

PLI(Pacific Language Instıtute - English) / Level 7B - Vancouver, British Columbia, Canada 2005 – 2006 Anadolu University / Graphic Design Department / Faculty of Fine Arts / Bachelors Degree - Eskisehir, Turkey 2000 – 2005

Pera Fine Arts High School / Painting Department - Istanbul, Turkey 1996 – 2000 Languages

English (Advanced), Turkish (Native)

Clients

Finance: Finansbank, Garanti Bankası, Garanti Portföy Yönetimi A.Ş., Akbank, İş Yatırım, Türkiye Finans, Vakıf Emeklilik, Findeks, Kkb, Enpara.com Media: CNN Türk, Star Tv, Hürriyet, TRT (TRT World - TRT Haber - TRT Belgesel) FMCG: McDonalds, Yemeksepeti.com, Unilever, Johnson&Johnson, Yemek Hazır, Eti Janga, Calve, Tadım, Nescafé, Nestlé Proffesional, Olips.

Automotive: Land Rover, Nissan, BMW, Jaguar, Michelin, Audi, Honda, Lamborghini, Bentley, VW Commercial Vehicles, vdf, Leaseplan, dod, Doğuş Oto, Continental. Others: Google Game & App Academy, Adidas (Stan Smith & UB21), Chicco, IKEA, CarrefourSA, Turkish Airlines, Kotex, Sony Xperia, Koton, Colin’s, Selpak, Tursil, sahibinden.com, OPET, Atasay, Multi Turkmall, Odtü, Lineadecor, Dank, Scavolini, Yapıkredi Koray, KAGİDER, Ömerli Park Villaları, Galatasaray Spor Kulübü, Şarap Dostları Derneği, HEV Okulları, Tohum Vakfı, Saudi Arabian Airlines, Polat İnşaat, Nurol Gyo, Getty Images, Conti, Dgym, Deik, Accademia Italiana, Marketing Türkiye, D Maris Bay, Avansas.

Program Knowledge

Adobe Creative Suit: Photoshop, Illustrator, Indesign, Aftereffects, Premiere (Advanced) Microsoft Office: (Sharepoint, Excel, WPowerpoint (Advanced) 3-D: Studio Max, Sketch Up, Blender (Intermediate) Awards & Honours

2023

Romanian National Museum of Literature exhibition - “You have never seen Istanbul like this”- (3 Digital Paintings) 2022

Crystal Apple - Film - Bronze - Enpara (Halay)

2019

Epica Awards - Public Interest - Health & Safety - Print & Outdoor - Silver - Yandex Maps Crystal Apple - Public Interest - Print - Silver (4x) - Yandex Maps 2018

Crystal Apple - Print Category - Automotive - Gold (3x) - BMW A Awards - Best Ambient - McDonald’s

A Awards - Best Fmcg - McDonald’s

A Awards - Best Custom Display - McDonald’s

A Awards - Grand Prix - McDonald’s

Kırmızı Awards - Craft - Grand Prix - Land Rover

Kırmızı Awards - Best Automotive Print Campaigne - Land Rover Kırmızı Awards - Best Print Campaigne - Land Rover Kırmızı Awards - Best Art Direction - Land Rover

Dubai Lynx - Outdoor - Silver(3x) - Land Rover

Dubai Lynx - Print - Silver(3x) - Land Rover

2017

Cannes Lions - Outdoor - Bronze(3x) - Land Rover

Crystal Apple - Print Category - Big Apple - Land Rover Crystal Apple - Corporate Image - Gold(3x) - Land Rover Crystal Apple - Automotive - Gold(3x) - Land Rover Luerzer’s Archive - Vol.1 - Tursil

Awards & Honours

2016

Cannes Lions - PR - Shortlist - Hurriyet

Crystal Apple - Database - Gold - Hurriyet

Crystal Apple - Media - Gold - Hurriyet

Crystal Apple - Ambient - Silver - Hurriyet

Crystal Apple - Print - Silver - Tursil

Crystal Apple - Film - Bronze - Koton

Crystal Apple - Product/Service - Bronze - Hurriyet Felis - Gold - Media - Hurriyet

Felis - Gold - Ambient - Hurriyet

Felis - Merit - Pr - Hurriyet

Felis - Merit - Film - Koton

2015

Felis - Gold - Direct Marketing

Crystal Apple - Gold - Ambient - Minoa

Crystal Apple - Silver - Media - Minoa

Kırmızı Awards - Print - Merit - National Geographic 2014

Golden Drum - Film - Grand Prix - Turkish Airlines Golden Drum - Film - Virtuoso Award - Turkish Airlines Epica - Film - Bronze(2x) - Turkish Airlines

Crystal Apple - Press - Bronze - Calve

Crystal Apple - Film - Grand Prix - Turkish Airlines Crystal Apple - Film - Gold (2x) - Turkish Airlines Luerzer’s Archive - Vol.4 - Turkish Airlines

Felis - Film - Neuro Award - Turkish Airlines

Awards & Honours

2013

Cannes Lions - Print - Bronze(3x) - Finansbank

Cannes Lions - Outdoor- Shortlist(3x) - Finansbank 2012

Cannes Lions - Print - Shortlist(2x) - Conti

Felis - Print - Merit - Cannes Young Lions

Mediacat OOH - Outdoor - Gold - Audi

Luerzer’s Archive - Vol.6 - Conti

Crystal Apple - Print - Silver & Bronze (4x) - Cannes Young Lions 2011

Cannes Lions - Outdoor - Shortlist - Getty Images

Golden Drum - Outdoor - 2 Finalist - Getty Images

Kırmızı Awards - Print - Merit - Crystal Apple

1st Istanbul Summer Exhibition - (4 Paintings)

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