Project management, marketing strategy, brand consistency
Resume:
Contact
Education
Phone
********.******@*****.***
Address
Brittany Legako
Experienced marketing professional with expertise in managing strategic plans by setting deadlines, delegating, managing workflow and providing project support from planning through execution. Thrives in a fast-paced environment and enjoys working both independently to efficiently complete necessary tasks and in a team environment to accomplish a common goal. Superior communication skills that I am looking to utilize in a customer-facing environment. Ability to manage numerous projects simultaneously and serve as a liaison between internal and external stakeholders.
Experience
·Oversee the direction of the NBC brand and message by directing all marketing efforts
·Manage messaging between the bank, agencies and various vendors
·Develop annual marketing plans with quarterly strategies based on corporate objectives
·Implemented complete brand redesign from planning to execution including: website, marketing collateral, operational pieces and internal intranet
·Ensure continuing brand consistency through website, collateral, operational items, promotional items, social and traditional media and design
·Restructured and manage a complex budget with multiple general ledgers
·Coordinate all advertising opportunities by communicating with various media outlets
·Create and/or edit all marketing and PR copy
·Manage the production and merchandising of all marketing and promotional collateral
·Manage overall workflow of all MidFirst Bank marketing by monitoring timelines to ensure materials are created and executed by the given deadline
·Ensure all marketing is reviewed by the necessary channels and abides by company and FDIC standards
·Coordinate with both in-house and external designers and copywriters
·Foster relationships with high profile commercial banking customers in the MidFirst Bank Founders’ Lounge
·Work with outside vendors to order and track shipments of print and promotional merchandise pertaining to MidFirst company store
·Coordinate all aspects of event planning by developing a marketing plan to reach target audiences through organization, coordination and follow through of event details
·Send weekly advertisements to publications across Oklahoma and Arizona Assistant vice president, marketing officer
Marketing coordinator
May 2013 - present
October 2009 - May 2013
NBC Oklahoma l Oklahoma City, OK
MidFirst Bank l Oklahoma City, OK
*****@*****.******
Brian Barnes
Phone:
Email :
Principal, ghost
******.********@********.***
Kristi Mahaffey
Phone:
Email :
VP private banking, MidFirst Bank
Reference
University of Oklahoma
Norman, OK
Bachelor of Arts in Journalism, Public Relations
2009
Minor: Communication
Strong interpersonal skills
Familiarity with design and
implementation process
Anticipate and mitigate risks
Project management
Creative thinker
Brand management
Expertise
Contact this candidate