Marketing Manager

ASHLY ALYAS

Fremont, CA *****

510-***-**** ********@*****.***

PROFILE

Bilingual marketer with a proven track record of driving successful campaigns and delivering impactful results. Experienced in managing cross-functional teams and collaborating with stakeholders to achieve business objectives. Specialized in market analysis, campaign management, and team leadership. Skilled in leveraging data-driven insights to optimize marketing efforts and maximize ROI.

EXPERIENCE

Earlens Menlo Park, CA 2021-Present

Marketing Manager

Managed the execution of media plans according to budget and targeting guidelines by partnering with outside vendors to execute advertising campaigns that include digital, social, search, direct mail, email, and offline campaigns.

● Created and managed nurture, automation, drip, campaigns in Salesforce, Marketo, and Active Campaign

● Conducted thorough vendor assessments, evaluating factors such as pricing, reliability, performance, and compliance to select optimal agency for the organization.

● Led the planning and execution of key industry shows ranging from regional trade shows to National Sales Meetings, conferences, ensuring seamless operations and achieving high exhibitor and attendee satisfaction.

● Route all promotional material within the Empower system for Medical, Legal and Regulatory approval.

● Established and nurtured strong relationships with key stakeholders to foster collaboration, resolve issues promptly, and drive continuous improvement in performance.

● Collaborate with cross-functional teams to execute integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing.

● Utilized data-driven insights to optimize marketing strategies, resulting in a 212.79% conversion rate and a decrease of 62.03% in cost/conversion.

● Partner with internal designer and/or outside creative vendors as needed to develop collateral such as field material and programs, training assets.

● Developed and maintained key performance indicators (KPIs) to measure and report on campaign performance, enabling data-driven decision-making and continuous optimization Myovant, Brisbane, CA 2020-2021

Marketing Operation Specialist

Managed the Medical, Legal, Regulatory (MLR) promotional material review process for the Women’s Health franchise. Liaison between the brand team, vendors, and MLR reviewers to enhance the MLR process and ensure all promotional material is reviewed and approved in a timely manner.

● Collaborated with cross-functional teams such as finance, legal, and operations to align sourcing strategies with overall business objectives and ensure seamless integration with other functions.

● Trained new vendors on the MLR review process and system

● Route all promotional material within Veeva Vault PromoMats system

● Independently monitor and accurately document any requested changes and/or edits to promotional materials by the MLR reviewers

● Accountable for ensuring that the brand team and agency of record (AOR) completed all requested changes by the MLR reviewers before signing off on approval

● Collaborate cross functionally with MLR reviewers and brand team to prioritize and ensure deadlines are being met

● Generate metrics from Veeva Vault on coverage, volume, and overall MLR performance, as needed EXPERIENCE

Allergan, Pleasanton, CA 2017-2020

Marketing Program Specialist

Cultivate favorable relationships with existing and potential customers by developing, implementing, and maintaining a customer-first culture to support 4000 Unique CS portfolio accounts (CoolSculpting &/or CoolTone).

● Manage an average of 82 customer/internal inquiries and complaints associated with each program per day.

● Increased efficiency of customer success programs by 75% through streamlining processes, going paperless, and improved customer education

● Led the integration of new vendors into existing systems and platforms, ensuring seamless data exchange and collaboration.

● Liaison between customers and vendors to ensure expectation alignment and customer satisfaction.

● Lead weekly meetings to ensure that claims, promotions, and training programs are medically accurate and in compliance with Federal Drug Administration (FDA) standards and other regulations.

● Collaborate with Sales and Training to roll out training webinars and presentations for the brand and product.

● Investigate, analyze, and resolve an average of 103 critical escalations raised by clients and partners each quarter.

● Maintain the business for over 400 active accounts across the Northeast and Southeast each quarter.

● Build, manage, and maintain reports to track Return on Investment (ROI) and success metrics.

● Manage operational logistics related to applicable marketing automation and communication software (Apptivo, Marcom Central, Salesforce, Veeva etc.).

Ras Management, Pleasanton, CA 2014-2017

Marketing Coordinator

Developed promotions strategy and loyalty initiatives based on data from consumers surveys and trend analyses.

● Generated and extracted actionable insights from sales/marketing analytics leading to increased profitability.

● Facilitated comprehensive multi-channel customer service processes resulting in higher customer retention.

● Effectively managed quote-to-cash process including invoicing, POs, credit memos, and payment transactions.

● Spearheaded social media marketing and digital strategy designed to increase awareness amongst target audiences.

● End-to-end responsibility for marketing outreach events, sponsorships, and community relations opportunities.

● Coordinated scheduling and logistics of customer/partner meetings, tracked in CRM and cloud-based business apps. Blackstone Enterprise LLC, Hayward, CA 2010-2013

Logistics Manager

Negotiated, prepared, and presented contracts to clients with a proactive focus on meeting deadlines.

● Conducted targeted marketing research and data analysis of customer feedback surveys.

● Planned, coordinated, and managed all the transportation to assure on-time pickup and deliveries.

● Prepare and provide all necessary documentation and compliance requirements.

● Scheduled and directed work activities while providing leadership and direction to company drivers and other operations staff.

EDUCATION

California State University, East Bay, Hayward, CA Bachelor of Arts, Communications

ADDITIONAL

● Fluent in Spanish (speaking, comprehension, reading, and writing)

● Completed Emerging leadership course

● Proficient in business applications including: MS Office suite, Salesforce, Google Apps, Adobe, Showpad, Active Campaign etc.

References Attached

ASHLY ALYAS

Fremont, CA 94538

510-***-**** ********@*****.***

Adam Bell

Associate Director, Commercial Operations, Nevro

Phone: 925-***-****

Email: *******@*****.***

Claudia Reyes

Medical Device Marketing Executive

Phone : 209-***-****

Email : ********@*****.***

Melissa Villanueva

Senior Employee Relations Manager, Adobe

Phone: 510-***-****

Email: ***************@*****.***

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