Creative Director Art

WORK EXPERIENCE

Shift Design + Marketing, Milford, CT Creative Director 10/2017-Present

Creative lead, responsible for the operations of the agency. Source and manage designers, artists, copywriters, sales teams and marketers to create a brand and vision for clients. Responsible for leading creative vision, developing guidelines and directing projects, including print collateral, websites, email campaigns, video storyboarding, photoshoots, and many related tasks. Proven leadership with the ability to maximize the talents of the team. SFA Marketing, Trumbull, CT Creative Director 11/2008–10/2017 Directed and conceptualized brand ID and management, corporate positioning, product launches, advertising, UX, direct mail campaigns, sales collateral and trade show marketing. Developed and launched experiential, OOH, DOOH, print, catalog, web and direct marketing campaigns, as well as marketing programs for a variety of B2B and B2C clients. Collaborated in strategic brainstorming, to develop and execute creative solutions. Managed design team, assessed team skill sets, and assigned projects to achieve workload balance. Planned and implemented budgets and schedules to ensure quality and efficiency. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Clients: Raymond Lift Trucks, Cobb Theatres, Hitachi Healthcare, Connecticut Community Bank, CooperSurgical, Pitney Bowes.

Covidien, Norwalk, CT Design Consultant 10/2007–11/2008 Designed new branded templates to be used for various pieces to support Covidien’s medical supply lines. Work included catalogs, posters, trade show booths, product supplements for doctors and nurses, and international information booklets.

TFI Envision, Norwalk, CT Design Consultant 11/2006–10/2007 Designed artwork for various Unilever brands, collaborated with brand managers to develop bottles, packages, pallets, pallet skirts, hang tags, boots and trays for club stores. Design includes use of dies, layout of concept boards and illustrated single product and display renderings. Clients: Unilever, Vaseline, All, Bertolli, Honeywell, The Maritime Aquarium, Prestone.

NAMARO Design, Rhinebeck, NY Art Director 7/2004–11/2006 Designed and developed brand and corporate identities, web sites, advertisements, annual reports, trade show booths, design systems and sales collateral for a variety of national companies and non-profits. YB Services, New York, NY Senior Art Director 6/2002–7/2004 Managed full service print and web design agency, providing strategic leadership to the design team. Led design development, maintained client relationships, managed all sales efforts, selected and coordinated vendors. Evolved the functionality of the department to maximize efficiency, as well as hiring, managing, delegating and directing the design/production team. Clients: Port Authority of NY & NJ, Nickelodeon. Crescent Publishing, New York, NY Associate Art Director 5/2001–6/2002 Designed magazine page layouts. Created illustrations, headlines and the general look and feel of the magazine. Ripe Inc., Albuquerque, NM Designer/Illustrator 9/1999–5/2001 Conceptualized and produced numerous award-winning designs utilizing illustration skills for a variety of printed and digital materials.

SKILLS

ADOBE CREATIVE SUITE

MICROSOFT OFFICE SUITE

InDesign

Illustrator

Photoshop

WordPress

Wix

PowerPoint

Word

Excel

DIGITAL

UX/UI Website Design

Media Banners

Social Media Email

CREATIVE

Brand & Corporate Identity

Advertising Print & OOH

Direct Marketing

Point-of-Sale

Editorial

Packaging

Event & Experiential

Print Production

Photography Direction

Photo Retouching

MANAGEMENT

Strategy & Positioning

Creative Problem-Solver

Presentations

Timelines & Budgets

Client & Vendor Relationships

Team Collaboration & Mentoring

Multi-Task to meet Deadlines

Well Organized

EDUCATION ACHIEVEMENTS

SUNY New Paltz

B.S., Graphic Design

Judge at the 2011 BMA B2B ACE

Awards Show in New York City

Design awards from PRINT Magazine,

the Ad Club of Westchester and the

American Packaging Design Awards

> A business-minded creative with 20+ years of experience in integrated brand marketing for both large and small brands.

> Applying valuable award-winning creative experience by combining strategic thinking, creative concepting and best-in-class design to deliver digitally rich media.

> A respected team leader with extensive experience in developing and strengthening client relationships, inspiring presentations, and communicating highly conceptual ideas and solutions for new and existing business initiatives.

WENDY MACOMBER

CREATIVE DIRECTION + DESIGNER

www.WendyMacomber.com

**********@*****.***

203-***-**** Milford, CT

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