Content Development Google Analytics

Contact

*************@*****.***

Top Skills

SEO

Google Analytics

Copywriting

Publications

The Acceptances

American Shaman Book1

Brian Prioleau

SEO, content development and content strategist. Author. Austin, Texas, United States

Summary

Portfolio: https://contentshaman.wordpress.com/

Highly creative, analytical and strategic content professional to develop content strategy, design conversions for segments and optimize sites for search. Review customer incentives, content mappings, conversion defaults and feedback mechanisms to turn company websites into marketing-driven machines. Have written and marketed two novels, published on Amazon

Highly creative, analytical and strategic content professional to develop content strategy, design conversions for segments and optimize sites for search. Review customer incentives, content mappings, conversion defaults and feedback mechanisms to turn company websites into marketing-driven machines.

Skills: SEO, Google Analytics certified,content development, content strategy, marketing communications, author.

Experience

Book marketing. Published my second novel on Amazon [https://tinyurl.com/2tdp6dyu], developed Tiktok page and wrote several marketing pieces, including Amazon page and other tools.

Freelancer Mar 2022

Web Analyst and Content Strategist

Designed, developed and executed a Tiktok page as the primary publicity platform to sell two novels to a New Adult (read: college-age) audience.

THEVOZ Attorneys PLLC

SEO Manager and Content Development September 2019-February2022 (2 years, 6 months) Austin, Texas

•Developed and deployed a content for international tax atty

Content Creator

March 2019- September 2019 (7months) Austin, Texas Area

•Wrote content for law firms, developed content for company website.

RefreshWeb

Web Analyst and Content Strategist January 2014-March 2018 (4 years 3 months) Austin, Texas Area

•Primary person in charge of executing client assignments.

•Duties included analysis of client sites, execution of optimization projects, content development, keyword research

•Clients included manufacturing services company, B2B marketing company, construction company, SaaS company.

•Google Analytics certified. – developed dashboards, sales funnels, conversions and goals for clients key performance indicators, reported search analytics performance on monthly basis for select clients.

Center for Social Innovation (C4)

Web content writer

May 2013- October2014

Regular website contributor (contract) for Substance Abuse and Mental Health Services Administration,a division of Health and Human Services. Provided all or most of the new feature content on a monthly basis for SAMHSA website.

•Site had 90,000 feature page reads per month. Researched, interviewed subjects, wrote stories.

Refreshweb

SEO Analyst and Content Development Director

January 2003-December 2006 (4 years)

Developed and executed Search and Internet marketing strategy for client company websites. Serviced clients in a variety of industries, mostly high tech. My responsibilities included content consulting, conversion

strategy development, developing search metrics and execution of all client engagements.

Education

Cornell University-S.C. Johnson Graduate School of Management

MBA,Marketing·(1991-1993)

Colgate University

B.A.,English

Google Analytics Academy

Google Analytics certified, deep knowledge of critical analytical tool to measure website and ecommerce performance.

Google Analytics University

Google Analytics certified.

Contact this candidate