Google Ads Campaign Manager

Ashish Reddy Tunuguntla

Email: ******.**********@*****.***

I aim to utilize my experience in campaign management to develop data-driven SEM strategies, incorporating keyword research, ad copy optimization, bid management, and A/B testing to maximize conversions.

Employ my analytical mindset to effectively allocate and manage campaign budgets, continuously monitoring performance metrics, adjusting bids, and identifying opportunities for effective pacing while maintaining campaign performance.

Utilize my organizational skills to manage multiple client accounts and campaigns simultaneously, ensuring timely execution of tasks, regular monitoring, and proactive adjustments to achieve optimal results.

Apply my critical thinking abilities to troubleshoot issues and finding innovative solutions to challenges and seizing opportunities to drive exceptional SEM performance. PROFESSIONAL SKILLS:

- Problem Solving

- Organized and detail oriented

- MS Excel

- Root Cause Analysis

- Quality Auditing

- Data visualization and analysis

PROFESSIONAL EXPERIENCE:

Role: Associate SEM Campaign Manager MediaMint

February 15th 2022 – Current

Building and maintaining accounts with a wide range of responsibilities including traffic analysis, budget and performance management.

Contributed in simplifying reporting and increasing efficiency and reducing TAT on multiple projects and reports across multiple accounts.

Regularly monitored account health for any pacing anomalies or budget exhaustion.

Assisted in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other account metrics

Experienced in Execution, measurement, reporting and optimization of Ads (Search) campaign with goals to increase new users, website traffic acquired via Google Ads

Hands on experience in excel for detailed campaign performance reports (Weekly, Monthly & Quarterly)

Conducting ongoing keyword research and expansion, as well as negative keyword discovery, to continually improve campaign reach and performance

Conducting audits of campaigns and restructure for better understanding as per industry standards

Creative ad copy writing for campaign creation

Familiar with SA360 for reporting and high level optimization PROJECTS:

Automated multiple Account manager facing reports like Pacing recommendations, Ad serving document for affiliate marketing, Consumer Bank bi-weekly report that helped in reducing effort and increasing accuracy of reports.

Simplified the daily spend report for affiliate marketing reducing time spent in building the report and reducing ambiguity.

EDUCATION:

Graduated Bachelors of Technology from JNTU Kakinada with an aggregate percentage of 60%. Certifications:

Google Ads Search Certification

Google Ads Certification

ADDITIONAL SKILLS:

I have been creating and developing 2D, 3D and VR games on Unreal Engine and Unity. I am also fluent in animation on software like Maya and Blender. I have single handedly organized and maintained supply chain of essential services and lifesaving resources like Oxygen, plasma, vaccines to name a few. These skills have given me a strong leadership experience and critical thinking skills. I also possess a fair expertise in Python, Java, C. PERSONAL DETAILS:

- Name: Ashish Reddy Tunuguntla

- Fathers Name: Srinivas Reddy

- Date of Birth: 26/06/2000

- Gender: Male

- Marital Status: Unmarried

- Languages Known: English, Hindi and Telugu

DECLARATION:

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

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