Business Development Manager

MIRIAM SON

***********@*****.*** +82-10-670*-****

SUMMARY

Driven and versatile professional. Co-founder of global EdTech start-up, former business consultant, and social impact advocate. Skilled in research, project management, and written communication. WORK EXPERIENCE

Business Development Manager Seoul, South Korea

Coloso – Online creative design education company July 2024 – Present

• Researches and sources professionals and influencers in the media design industry who are fit to become lecturers on Coloso.

• Performs cold outreach to potential lecturers to propose business partnerships (class creation).

• Performs market research and reports directly to management regarding industry trends, sourcing plans, and curricula creation. Consultant (Customer Solutions - Functional) New York City, New York West Monroe Partners – Management & technology consulting firm Aug 2022 – June 2023

• Designed and recommended an optimal sales compensation plan for a client in the Healthcare Technology Industry, performing competitor research, analysis of client business practices, and financial modeling of compensation data using Microsoft Excel.

• Maintained detailed records of client interviews; drafted and proofread weekly PowerPoint client briefings and reports.

• Researched and analyzed West Monroe’s online marketing effectiveness versus competitors; created and presented report detailing recommendations for improvements to the practice partner under positive endorsement from senior leadership.

• Traveled to client site to assist with client technology onboarding and training on a Salesforce Financial Service Cloud solution. Campus Leader Los Angeles, CA

Apple – Technology company Aug 2021 – May 2022

• Collaborated directly with a leader from Apple’s Higher Education Solutions team to conduct field research and produce a proposal to increase accessibility to educational technology for low-income/pell grant students; introduced the proposal to the Undergraduate Student Government and USC Veterans Association.

• Promoted awareness through in-person marketing efforts for Apple’s educational products and services among USC students. Co-Founder and Program Manager Remote (creativepop.web.id) CreativePOP – Global EdTech start-up connecting college students to young children May 2020 – May 2021

• Founded a tutoring start-up, CreativePOP, that allows college students to tutor children primarily from low-income families in Indonesia, reaching 600+ children and 220+ college students from over 10 countries to date.

• Recruited, trained, and led cross-functional internal teams across business and creative functions; managed diverse projects including strategy and expansion, class and service development, internal and external communications, and marketing strategy.

• Conducted monthly trainings of cohorts of 30+ tutors; created training materials and served as point person to answer inquiries.

• Oversaw B2B partnerships, notably pitching a collaboration with Daegu International School to expand to South Korea. Community Engagement and PR Officer (Intern) Remote (headquartered in New Jersey) White Duck Outdoors – Outdoor & sports equipment brand and manufacturer May 2021 – Aug 2021

• Created email and SMS marketing automations involving A/B testing to market products, generating approx. $25K in sales.

• Developed the company’s first Brand Ambassador program; designed and executed online marketing campaign to attract applicants; gathered 100+ applicants in 3 weeks and selected a final cohort of 15 applicants with a collective following of over 219k on Instagram, 175k on Tiktok, and 42k on YouTube.

• Owned end-to-end creation and calendar management of social media content; achieved above-target metric improvements, including an 820% increase in profile visits on X (formerly Twitter) and a 169% increase in engagement on Pinterest.

• Performed cold outreach to target partners to negotiate and broker social media PR partnership campaigns/proposals. Teacher Seoul, South Korea

Swaton International Academy & SP Daechi Reading Town – English academy Dec 2020 – Apr 2021

• Taught English to classes of 1-5 students and developed tailored class curricula for students at Swaton International Academy; supported academy manager with management of student and curriculum databases.

• Promoted in February 2021 to the larger sister academy, SP Daechi Reading Town, to teach classes of 33+ students and provide regular phone consultations in Korean to parents regarding student performance. Web Assistant Intern Los Angeles, California

USC Annenberg Center for Health Journalism – Health Journalism fellowship and online news platform Mar 2019 – Jul 2020

• Performed final edits, HTML media embeds, and time-sensitive uploads for 10+ articles per week written by fellowship authors selected by the USC Annenberg Center for Health Journalism to report on community health.

• Communicated with journalists to collect media for article embeds and maintained organization of media files in Google Drive. MIRIAM SON

***********@*****.*** +82-10-670*-****

Creative Marketing Intern Los Angeles, California

Constant Artists – Artist Management Company Sep 2019 – Dec 2019

• Performed administrative marketing tasks including tracking social media marketing performance and ticket counts.

• Provided content and strategy recommendations for the company Instagram account to marketing leadership.

• Designed an email newsletter for the fans of an artist client using MailChimp. Marketing Intern Seoul, South Korea

Dongwon F&B – Food division of Dongwon Industries, South Korea’s largest fishing company June 2019 – July 2019

• Reported directly to the marketing manager of Richam, a top-selling food product; presented international market research weekly and shadowed the manager on advertisement and production management.

• Presented a 30-minute research and strategy proposal in Korean to the marketing team regarding strategy and branding for the upcoming Instagram account of Richam, which gained 4K+ followers within its first 4 months. Marketing and Translation Intern Seoul, South Korea Korean Federation for Environmental Movements - Environmental NGO June 2019

• Translated information between English and Korean on chemical hazard awareness for the department director.

• Produced marketing blog articles on chemical hazard awareness for the Korean public.

• Maintained data integrity by verifying the accuracy of quantitative data in chemical research. VOLUNTEER EXPERIENCE, LEADERSHIP & EXTRACURRICULARS English Teacher Yangpyeong, South Korea

Vineyard School Local Children’s Center (빈야드스쿨지역아동센터) - Community child center Feb 2024 – Present

• Volunteers 2-4 hours weekly to teach English to middle and high school students from low-income backgrounds.

• Individually assesses student goals, personality traits, and interests to create custom curricula designed to enhance English proficiency and communication ability.

Vice President of Human Resources, Consulting Analyst Los Angeles, CA Impact Investing Group – 501c(3) non-profit providing consulting and investing for social enterprises Aug 2020 – May 2022

• Led recruitment and served as point person, attracting 170+ interest form sign-ups and recruiting a final cohort of 16 analysts; headed recruitment strategy design and oversaw implementation by human resources team and 30+ organization members; coordinated interview logistics, handled member and candidate communications, and oversaw interview processes.

• Successfully planned and hosted a social retreat and Spring Formal Invite for 100+ participants.

• Delivered pro-bono business consulting services for Impact H2O, a local water innovation start-up. Team Member Los Angeles, CA

MUNSC – Model United Nations team of University of Southern California Jan 2020 – May 2024

• Competed as a member of the USC team at a Model United Nations competition for several Southern Californian universities.

• Engaged in impromptu speech activities and mock debates with team members weekly. Leadership Team Member, Fellowship Member Los Angeles, CA Intervarsity Christian Fellowship – undergraduate Christian fellowship Aug 2018 – May 2022

• Led online community-building during the COVID-19 pandemic, including member meetings and bible studies.

• Served as singer of the worship team, meeting with worship team weekly for practice and stage set-up. Class Secretary, Member Los Angeles, CA

Alpha Kappa Psi Alpha Zeta - USC Chapter of Alpha Kappa Psi Business Fraternity Feb 2019 – May 2020

• Managed member communications and served as main liaison between the Spring ’19 class and other classes.

• Spearheaded feminine hygiene product drive for the East LA Women’s Center, attracting 80+ participants on campus. EDUCATION & AWARDS

University of Southern California (USC), Marshall School of Business Los Angeles, CA B.S. Business Administration, Emphasis in International Relations May 2022 GPA: 3.77

Scholarships and Honors: Presidential Scholarship (awarded to approx. 200 students out of 64,000 applicants to the University of Southern California in the year of 2018), National Merit Scholar, Schumacher Family Award (USC), Magna Cum Laude (USC), Dean’s List (USC)

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