Communications Marketing Manager

NATASHA FERGUSON

Cell: 951-***-**** Email: ********@*****.*** Online Portfolio: www.behance.net/NSFerguson Page 1 of 2

CAREER PROFILE:

Highly skilled and creative communications professional with a proven ability to develop, execute, and drive marketing strategies yielding successful results. Demonstrates strengths in planning, problem-solving, and leadership, combined with expertise in marketing and public relations, content writing, graphic design, event planning, and business development.

PROFESSIONAL EXPERIENCE:

Communications Marketing Manager

Reach Out

September 2021 – Present

Develop, execute, and manage media and marketing strategies.

Lead internal and external communications to increase awareness of Reach Out’s mission.

Design marketing collateral and develop content for social media and website.

Write and produce media content including press releases, PSAs, and digital media campaigns.

Cross-collaborate with departments on communication strategies for all Reach Out programs.

Hire and manage communications department personnel.

Oversee contractors for ad hoc projects like website and digital media.

Track, analyze, and report on media and marketing metrics. Communications Officer

GRID Alternatives Inland Empire

March 2017 – September 2021

Produced written and multimedia content for blogs, websites, and press articles.

Developed and managed a monthly digital newsletter.

Managed social media, achieving a 75% increase in engagement, reach, and impressions.

Developed and managed marketing collateral material.

Wrote press releases and pitched media outlets for earned media.

Collaborated with departments including Outreach and Workforce Development.

Represented the organization at outreach events and public speaking engagements.

Developed and executed advertising campaigns including Facebook and Google ads. Marketing/Public Relations Consultant

October 2016 – March 2017

Developed marketing and public relations campaigns for various clients.

Created a crisis communication plan for Riverside County Transportation Authority's Magnolia Grade Separation Project.

Coordinated public meetings and conducted outreach to businesses. Marketing Director

Cappuccine, Inc./Creative Circle

March 2016 – October 2016

Managed B2B global marketing and developed campaigns.

Coordinated and managed trade shows.

Designed and managed point-of-sale marketing materials and advertising campaigns.

Managed the company website and online resource library.

Wrote press releases and pitched stories to media outlets. Marketing Director and Editor

Voice Media Ventures

May 2012 – August 2015

Managed and developed social media marketing and digital campaigns.

Managed special events and projects.

Contributed articles and performed editorial assignments.

Organized a red-carpet gala event for the launch of the digital news edition. NATASHA FERGUSON

Cell: 951-***-**** Email: ********@*****.*** Online Portfolio: www.behance.net/NSFerguson Page 2 of 2

Activity Coordinator - Southern Region

Covered California (CA-NAACP) Certified Enrollment Counselor July 2013 – September 2014

Engaged the community through education and outreach, exceeding regional campaign goals.

Conducted presentations and public speaking engagements.

Developed strategies to attain regional goals and managed outreach staff and volunteers. Marketing Manager

Riverside Downtown Partnership (RDP)

March 2002 – March 2012

Designed and created marketing collateral material.

Wrote and edited content for the monthly newsletter.

Managed and provided copywriting for the website.

Wrote and distributed press releases and public service announcements.

Generated over $100,000 through sponsorship and fundraising, exceeding revenue goals.

Planned and managed cultural events from conception to completion.

Developed strategies to enhance community relations with downtown businesses. PROFESSIONAL AFFILIATIONS:

City of Riverside Cultural Heritage Commission Board

Past Riverside County Community Action Partnership (CAP) Commissioner, District 1 Representative

Past 2nd Vice President - NAACP Riverside Branch

Toastmasters International (Moreno Valley Chapter)

American Marketing Association (AMA)

Public Relations Society of America (PRSA)

TECHNICAL SKILLS:

Software: Google Docs, Sheets; Microsoft Office (Word, Excel, PowerPoint)

Graphic Programs: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva

CRM Platforms: ACT, Pardot, Salesforce

Web Platforms: Basic HTML, Exponent, Drupal, WordPress

Email Marketing Platforms: Constant Contact, Mailchimp, Campaign Monitor BUSINESS SKILLS:

Marketing and communications management

Brand building

Team leadership and staff motivation

Community engagement

Project management

Public relations

Written and verbal communications

Budget development and management

HONORS & AWARDS:

Gem of the Community Award/Riverside Juneteenth Committee

Recognition for 10 years as Riverside Cultural Consortium Marketing Chair

Community Builder Award/Black Voice News Foundation

Recognition as Woman of Achievement in Southern California/African American Historical Society EDUCATION AND LEADERSHIP TRAINING:

Bachelor of Arts in Journalism Coursework - Fullerton College

Leadership Riverside alumna (Class of 2018) - Greater Riverside Chambers of Commerce

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