Supply Chain Customer Service

Jorge E. Gonzalez

Chief Product Officer

Available: Full Time ( Onsite, Hybrid or Remote )

Location: Miami, FL

Email: ******@******.***

Cell: 305-***-****

LinkedIn: https://www.linkedin.com/in/georgegonzalezadmark/ Key Projects: https://www.linkedin.com/in/georgegonzalezadmark/details/projects/ Introduction: Expert in global technology strategy, specializing in B2C and B2B ecommerce, marketplaces, and omnichannel solutions. My experience includes SaaS product development, cloud architecture, product design, and the seamless integration of APIs, apps, websites, and ERPs to optimize costs, enhance efficiency, and drive revenue growth while fostering customer engagement. My skills encompass every facet of the design and development lifecycle. However, my greatest strengths and where I deliver the most value to organizations include:

● B2C & B2B E-Commerce, Marketplaces, & Omnichannel Strategies

● Product Ownership, SaaS Strategy, Continuous Development & Deployment

● API Development & Integration Expertise

● ERP & Supply Chain Back Office Integrations

● CRM & Customer Service Integrations

● Onshore & Offshore Cross-Functional Team Management

● Project Management, Product Specifications & Roadmapping

● Cloud Infrastructure, Architecture Design & Data Management

● UX & UI Design Excellence

● Website Performance, Conversion Rate Optimization & SEO Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Skills

● API Development & Integration (Internal & External Using Apigee) - 10+ years

● AWS Cloud & Rackspace Technologies Infrastructure Architecture - 15+ years

● B2B & B2C E-Commerce Development - 15+ years

● Budget Management - 20+ years

● Business Analyst, Data Analyst, Product Specifications - 20+ years

● Checkout Funnel Optimization & Analytics - 15+ years

● Coaching & Training - 15+ years

● Compliance, Security & Governance - 15+ years

● CRM & HCM Software Development & Implementation - 15+ years

● ERP Software Development & Implementation - 15+ years

● Help Desk Development & Implementation - 15+ years

● Learning Management Systems Implementation - 15+ years

● Legacy to Cloud Technology Migrations - 15+ years

● Multi-Location Technology Implementation - 15+ years

● Portfolio & Product Owner - 20+ years

● Project Management - 15+ years

● SaaS Development with Continuous Product Delivery - 15+ years

● Supply Chain Development & Implementation - 15+ years

● Systems Design, Integration & Implementation - 20+ years

● UI/UX Design - 15+ years

● Website Performance, Conversion Rate Optimization & SEO - 15+ years Languages

Fluent in English and Spanish (Read, Speak, and Write). Education

Bachelor's in Business Administration from Miami-Dade College, Miami, FL August 1989 - August 2003

Graduate Degree Christopher Columbus High School - Miami, FL August 1986 to August 1989

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Industry Expertise

● Automotive

● Beauty

● Education

● Fintech

● Fitness

● Legal

● Logistics

● Retail

Cloud Expertise

● AWS

● Database Management

● Elastic Engineering

● Google Cloud

● Microsoft Azure

● VMWare

Application Expertise

● Avalara

● Confluence

● Google Analytics, GTM & GSC

● Google Business

● Jira

● Magento Ecommerce

● Microsoft 365

● Monday.com

● NetSuite

● PowerBI

● QuickBase

● QuickBooks

● SalesForce

● SAP

● Shopify

● SquareSpace

● WooCommerce

● Wordpress

● Workday

● ZenDesk

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Employment

AutoNation— Sr. Director of Ecommerce

Sep 2022 - Feb 2024 ( 1yr 6 mos. ) - Fort Lauderdale, FL Nebhub — Chief Product Officer

Jan 2019 - Aug 2022 ( 3 yrs 8 mos. ) - Miami, FL

Amazing Lash Studio – ( #71 Entrepreneur's Fastest Growing ) Chief Information Officer July 2014 - December 2018 ( 4 yrs 6 mos. ) - Scottsdale, AZ European Wax Center ( #56 on Franchise 500 ) — Chief Information Officer Feb 2013 - June 2014 ( 1 yr 5 mos. ) - Aventura, FL Admark, Inc. — President & Founder

June 1997 - Jan 2013 ( 15 yrs 8 mos. )

Gallart Oil Corporation — Vice President

January 1990 - April 1997 ( 7 yrs 4 mos. )

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

AutoNation – Fort Lauderdale, FL

Sr. Director of Ecommerce

September 2022 – Feb 2024 ( 1 year - 6 months )

As Senior Director of Ecommerce, my colleague and I developed a comprehensive 5-year business plan aimed at establishing an integrated Parts eCommerce platform. This initiative included strategizing and roadmapping to optimize retail sales channels for OE and Aftermarket parts fulfilled by AutoNation dealerships nationwide and 3rd party WD’s, targeting a substantial share of the $299B US Parts market by 2027. Upon board approval of the business plan, I led efforts to build an internal team of analysts, marketplace managers, and catalog managers, while forging strategic partnerships with key vendors.

I held weekly cross-departmental meetings to ensure alignment of accounting, operations, marketing, customer service, HR, IT, and third-party vendors with organizational goals and departmental requirements. Following the platform launch, I directed my efforts towards enhancing website performance, increasing add-to-cart sessions, optimizing conversion rates, and driving higher levels of engagement. Concurrently, we're working on expanding our market reach through additional marketplace channels and continuing to refine our Aftermarket product catalog.

Managed oversight of critical KPIs, consistently enhancing product detail pages, add-to-cart rates, average order values, checkout abandonment rates, and conversion rates through rigorous live A/B testing initiatives. I crafted monthly board reports and weekly updates for the COO at AutoNation, delivering essential insights for executive decision-making. I maintained direct reporting to the COO throughout the project lifecycle.

Project: www.AutoNationParts.com

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Nebhub – Miami, FL - Chief Product Officer

January 2019 – August 2022 ( 3 years - 8 months )

Nebhub is an "All in One" SaaS Technology platform that seamlessly integrates B2B & B2C E-Commerce with a comprehensive suite of SaaS solutions including ERP, CRM, HCM, SCMS, Help Desk, Marketing, Education, Site Development, Site Builder, POS, and Reporting & Analytics, all accessible through a unified user interface. This integration caters to the diverse back-office management needs of Fortune 500 companies, small, and medium-sized businesses.

As Chief Product Officer at Nebhub, my responsibilities included:

● Setting the overall product and infrastructure strategy, aligning with business objectives and market demands.

● Developing detailed product specifications, refining them through rigorous analysis of data structures and customer feedback.

● Continuously researching and implementing enhancements to optimize product features and user experience.

● Collaborating closely with cross-functional teams including design, development, and QA to ensure the daily delivery of high-quality code and seamless product updates.

My tenure as a seasoned CPO is marked by significant achievements:

● Designed, developed, and hosted 200+ e-commerce websites, serving 150k daily users, and generating annual revenues exceeding $44M.

● Led a diverse team of 20+ product managers, designers, developers, QA professionals, and cloud engineers both offshore and inshore, fostering a culture of innovation and excellence.

● Directed long-term roadmaps, overseeing product delivery, and managing the full software development lifecycle (SDLC) from inception to successful launch.

● Leveraged 15+ years of project management expertise to ensure feasibility, timelines, cost efficiency, and optimal team dynamics for successful project outcomes.

● Served as a pivotal liaison between board members, C-level executives, and technology teams, translating strategic visions into actionable plans and impactful implementations.

My career is defined by a steadfast commitment to integrating cutting-edge technology with business imperatives to drive operational efficiencies, elevate revenue streams, and cultivate enduring customer relationships.

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Amazing Lash Studio – Scottsdale, AZ

Chief Information Officer

July 2014 - December 2018 ( 4 yrs 6 mos. )

As Chief Information Officer (CIO) at Amazing Lash Studio, I spearheaded the IT department's strategy and objectives to facilitate rapid and secure franchise scaling. Key accomplishments include:

● Facilitating the awarding of over 600 franchise licenses across 27 states within four years, propelling the company to #64 on the list of fastest-growing companies.

● Selecting and implementing technology solutions that streamlined internal operations and maximized strategic advantages.

● Designing and customizing technological systems and platforms to enhance customer experience.

● Leading the roadmap and implementation of new systems, providing guidance to IT professionals and other stakeholders.

● Authorizing the purchase of technological equipment and software, and forging partnerships with IT providers.

● Overseeing the technological infrastructure, including networks and computer systems, to ensure optimal performance.

● Developing a global technology platform for managing daily back-office operations, POS, and supply chain software.

I reported directly to the founder, CEO, and CFO, playing a pivotal role in aligning technology initiatives with business objectives and operational excellence. Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

European Wax Center – Aventura, FL

Chief Information Officer

February 2013 - June 2014 ( 1 yr 5 mos. )

European Wax Center is #56 of the fastest growing franchises in the United States. From startup to exit, Jorge Gonzalez was involved with the franchise. In 2015, EWC provided services to over 7.7 million guests including 3.9 million bikini waxes and 2.4 million brow waxes. Presently, 750+ franchises have been awarded nationwide, over 500 of which are open and accepting reservations. Jorge Gonzalez was hired to define the IT strategy, help restructure the IT department, create and fill positions, set up a project management office and improve internal workflows and systems to help support the organization scale and to launch critical projects. Responsible for 1 Director of IT, 8 IT Help Desk Personnel, 10 Developers, 1 Project Manager, 2 Technology Vendors and Medline which handled fulfillment in 4 warehouses. The IT budget was approximately $3m per year.

Implemented Kaseya and created a nationwide gold standard network that could be managed from the corporate offices. This included developing a turnkey technology package that franchises could purchase with pre-installed gold images. Finally, a configuration that would make each device talk to corporate when connected to the internet at franchise locations nationwide. This provided the IT help desk full visibility and control over the network including security updates.

Implemented a back office intranet which consisted of ERP functions and a B2B eCommerce Platform which allowed more than 500 franchises to communicate with corporate and purchase their products online. The back office provides CRM, Help Desk, Marketing, HCM, Education & Site Development modules. Connected the B2B eCommerce platform to the SCMS and integrated it into Medline via EDI.

Created the online reservation system. This included the overall strategy for both design and technical. Led a team of 10 developers, 2 designers, and 2 QA’s to create the ORS. The Online Reservation System was designed to seamlessly integrate into the website to allow customers to be able to book their reservation in real time directly into the center’s POS via API. Developed the cloud architecture and worked with developers to optimize the queries. The launch helped maximize the consumer experience, increase reservations and lowered costs throughout the network.

Related:

https://locations.waxcenter.com/

https://reservations.waxcenter.com

Jorge E. Gonzalez

C: 305-***-**** E: ******@******.***

Admark – Miami, FL

Chief Information Officer

June 1997 – Jan 2013 ( 15 years 7 months )

Admark, founded in 1998, is a digital agency specializing in branding, digital marketing, and technology integrations across diverse industries such as automotive, education, fitness, franchises, logistics, healthcare, real estate, and legal sectors. My role focused on delivering scalable technologies to enhance efficiency and add value to clients. Our services include global technology strategy, design, planning, requirements definition, resourcing, budgeting, project management, workflow development, API & EDI connectivity, and implementation of Enterprise Business Management platforms like ERP, CRM, HCM, SCMS, and Help Desk systems.

I led efforts in understanding client needs, formulating strategic approaches, defining project requirements, overseeing resource acquisition, and ensuring successful project delivery in collaboration with project managers and development teams. Rigorous due diligence ensured projects launched on time and met business requirements, maintaining our commitment to excellence and client satisfaction at Admark, Inc. Admark transformed the $680 billion automotive aftermarket industry with a pioneering eCommerce platform developed between 2002 and 2004. Recognizing our expertise, General Motors (GM) engaged us in 2005 to create a B2B platform enabling dealers to sell aftermarket parts and manage supply chain logistics.

Under Jorge Gonzalez's leadership, we presented a compelling strategy at GM headquarters, securing the project within two days. Since then, Admark has developed over 200 eCommerce websites generating annual sales exceeding $44 million. Explore a few if our Automotive E-commerce websites:

● ACSchnitzer: https://www.acschnitzer-us.com/

● Techart Tuner Source: https://www.techart-tunersource.com/

● EBC Brakes: http://www.shopebcbrakes.com/

● Discount Auto Parts: www.discountautoparts.com

● Forgeline: https://www.forgeline.com/

This underscores our dedication to innovative digital solutions across the automotive industry and beyond.

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