User Experience Digital Marketing

Evie Ngo

******@***.*** • 818-***-**** •www.linkedin.com/in/evie-ngo-7b07991ab • https://github.com/eviebngo EDUCATION

The University of California, Irvine Irvine, CA June 2027 B.S. in Computer Science B.S. in Business Information Management Relevant Courses: Boolean Logic and Discrete Structures, ICS 6B Boolean Algebra & Discrete Structures, ICS33 Python Programming with SoftWare Libraries, Economics 20A, Economics 20B TECHNICAL SKILLS

Programming Languages: Java (Advanced), Python (Advanced), HTML/CSS, React Applications: Git, Visual Studio Code, Intellij, Figma PROJECTS

Messaging App ICS32 Projects February 2024

● Developed a messaging platform using Python for backend logic and user interface development.

● Utilized Tkinter for GUI creation, providing a user-friendly experience.

● Implemented Socket Programming for network communication between client and server.

● Employed JSON for data serialization and deserialization, facilitating structured data exchange.

● Designed and implemented custom DS Protocol for secure messaging.

● Utilized File I/O for local data storage, ensuring persistence of user settings and message history. YelperMe Personal Project May 2023

● Designed and developed a location-based recommendation app leveraging the Yelp API to provide personalized suggestions for restaurants and tourist attractions.

● Implemented intuitive user interfaces for seamless navigation and enhanced user experience.

● Integrated the Yelp API to access a vast database of restaurants and tourist spots, enabling real-time recommendations based on user preferences and location.

Skintel Design@UCI Project Teams

● Designed a personalized skincare app using Figma, focusing on user experience and ingredient synergy, based on insights from 53 user surveys and 5 in-depth interviews.

● Developed features to facilitate the curation of skincare routines and simplify product searches, significantly enhancing decision-making for users about their skin health.

● Employed Adobe XD for prototyping, Google Analytics for user behavior analysis, and Tableau for data visualization to enhance user insights.

PROFESSIONAL EXPERIENCE

Girls Who Code Intern GWC Remote Summer 2022

● Developed an interactive educational app teaching Python fundamentals to 500+ students.

● Used Scratch, Python, JavaScript, and Swift to create engaging learning modules.

● Collaborated with designers and educators to optimize user experience.

● Conducted user testing, resulting in a 25% increase in engagement.

● Implemented gamification and progress tracking features.

● Presented project outcomes at Girls Who Code events. Data Analytics and Digital Marketing Intern Farmers Insurance Burbank, CA May 2023 - July 2023

● Analyzed customer data to optimize digital marketing strategies for Farmers Insurance.

● Developed targeted campaigns resulting in a 20% increase in online engagement.

● Assisted in creating data-driven reports for marketing initiatives.

● Collaborated with the Head of the Silver Lake and Burbank Chamber of Commerce on local business outreach.

● Participated in real estate expos to promote insurance services and foster community relationships. Digital Analytics Intern CrowdBoost Marketing Burbank, CA July 2023 - January 2024

● Started as an unpaid intern and transitioned to a paid position, demonstrating dedication and skill in digital engagement analytics.

● Collaborated with local businesses to enhance their digital presence and engagement strategies.

● Analyzed statistics and charts to identify optimal posting methods and content types, resulting in increased online visibility and interaction.

● Recommended by Farmers Insurance for digital marketing expertise, leading to placement with a local business through the Chamber of Commerce.

● Worked alongside the technical team to develop websites and optimize online reviews on platforms like Yelp and Google, driving physical engagement and foot traffic.

UX Designer for Project Teams Design@UCI Irvine, CA March 2024 - Present

● Placed first out of 9 teams in a collective quarter with the design of a skincare app

● Worked with a team in creating a skincare app prototype, incorporating iterative design methods such as user research, competitive analysis, and usability testing.

● Utilized Figma, Adobe XD, and Sketch for wireframing, prototyping, and UI design, ensuring consistency and efficiency.

● Developed detailed user personas through interviews and analysis, informing design decisions and prioritizing user needs.

● Produced lo-fi, mid-fi, and hi-fi screens iterating based on user feedback and usability testing results.

● Conducted comprehensive usability testing to gather feedback and refine the app's user experience.

● Created wireframes to visualize app functionality and structure, facilitating collaboration and communication within the team.

● Prepared detailed case studies documenting the design process, challenges, and outcomes, ensuring transparency and accountability.

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