Social Media Client Relations

CAREER SUMMARY

Experienced Digital Marketer specializing in the Fitness and Healthcare industries. I excel at developing and executing comprehensive digital strategies, encompassing content strategy and creation, SEO, email marketing, plus social media platform management. My proficiency extends to client relations, competitive analysis, successful media pitching as well as campaign management, measurement and optimization. Recognized for leadership within cross-functional teams and ensuring alignment with stringent deadlines, I consistently deliver high-quality results managing complex priorities with an unwavering attention to detail.

Key Skills: Digital Marketing & Strategy, Content Creation, Leadership, Client Relations, Analytics, Research, Communications

Key Engagement Tools: WordPress, Canva, MailChimp Key Data Analytics Tools: R Studio, SQL, Python, ChatGPT

WORK EXPERIENCE

Wax Marketing Marketing Assistant/Intern 2019 to Present

Led onboarding, curated social media content (Facebook, Twitter, LinkedIn) and managed the schedule for 4 marquee healthcare clients: Revel Health, Mobe, Vail Place, Institute for Clinical Systems Improvement

Managed media relations, press releases and media pitches with a 19% win rate for entrepreneur clients

Completed influencer, competitor and market research to confirm channels, optimize conversion

strengthened marketing strategy, increased social media engagement 50% for key client accounts

captured pain points for persona and nurture journey development on client accounts

Personalized email marketing for podcast guest features; upped awareness and engagement 50%

Oversight of website content, reporting for company website, marketing blog and client websites

Uwill Mental Health Platform MBA Marketing Intern Summer 2023

Worked for evolving, high growth digital healthcare startup (Series B funding) in fast paced environment

Created strategy, content portfolio, generating revenue from B2B Counselor Marketing growth campaign

Analyzed usage data from 1.5M student access platform advising on product improvements, revenue opps

Participated in 5 focus groups delivering in-depth research, strategic insight and product upgrades directly to development engineer to streamline functionality creating a seamless, frictionless user experience

Created interactive mobile optimized survey, administered to 300 students, mined results to provide meaningful, actionable data storytelling insights on the state of mental health in higher education

Envision Fitness Sales & Marketing Lead; Group Fitness/Personal Trainer June 2021 to Jan 2022

Led community outreach including 2 event activations with messaging to drive awareness, attendance

Aided formation of healthy living marketing strategy complete with retention, recruitment elements

Executed weekly blog, newsletter content strategy with focused enrollment on nutrition classes

Raised Instagram engagement 50% through strategic storytelling, post creation and client collaboration

DeLaSalle High School Admissions Communication Associate Spring 2022

Engaged prospects; compiled, organized 500+ digital applications and wrote enrollment communications

BOSTON COLLEGE CHESTNUT HILL, MA

Master of Business Administration May 2024 Bachelor of Arts Magna Cum Laude May 2021

Lean Six Sigma Green Belt Certification Communications Major with Double Minor

Co-President Graduate Women in Business Honors Thesis: Boutique Fitness Studio Website Mktg

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