Marketing Programs Data Analytics

KARAN SHARMA

Austin, TX 669-***-**** **************@*****.***

US Work Authorization- US Citizenship

MARKETING AND STRATEGY LEADER

Innovative professional with expertise in Marketing Tech & Data Analytics for Fortune 500 Marketing Programs. Experience in program management, process and resource optimization. Ability to work with cross functional teams to drive marketing programs successfully.

SOFTWARES AND TOOLS

Programs skills: Marketo Programs Linkedin Ads Google Adwords Salesforce CRM Salesforce Marketing Cloud/ ESP tools Drift Chatbot AI marketing Omniture Google analytics Microsoft Dynamics Demandware Magento Facebook Ads Sugar CRM JIRA Martech Integrations Zoom events hosting. Other Tech Skills: HTML SQL Tableau Power BI Qlikview Heap Analytics Adobe analytics Einstein analytics R, SAS Matlab C C++ Rest APIs Web Services Asana. WORK EXPERIENCE

Indeed.com, Sunnyvale, CA May 2021 – Present

Advanced Marketing Technology Programs Specialist

Oversaw design, scale & build out, for Advanced Martech infrastructure build out for Indeed's Global Country wide Martech Programs.

● Worked with Indeed's Enterprise, Consumers base Business Units to prioritize Snowflake & AWS data lake build out.

● Oversaw omni channel martech programs vendor selection & vendor evaluation.

● Managed carrying out Snowflake, Marketo & Salesforce integration use cases.

● Conducted vendor selections with Indeed Events, SMBs & Enterprise team.

● Oversaw long term multi-year marketing tech strategy investment & budget management.

● Scaled Indeed MarTech Data strategy & infrastructure for Job Seeker, SMB & Enterprise markets.

● Handled budget management & roadmap development for Indeed’s Global Marketing programs & campaigns. C3.ai, Redwood City, CA November 2020 – May 2021

Senior Demand Generation Manager, Ex Machina

Carried out foundational Keyword Strategy analysis based on brand, competitor & product functionality classified Ad groups.

● Outperformed past company forecasts for ROAS, for Google Ad & Linkedin B2B campaigns spends, achieving under $50 costs per Lead, targeting for B2B AI/ Data science enablement product for Business users & Senior stakeholders.

● Resulted in quick savings in excess of $200,000 ad investments with Superior Google & Linkedin Campaign Budget planning practices.

● Identified Martech platforms for maximizing intent data, lead reporting analytics & Linkedin/Google Ad feature- campaign fit.

● Maximized CXOs, VPs, lead form conversions at Ad budgets of under $10k.

● Provided Marketo program updates, for maximizing segmentation & personalization opportunities with Marketo smart programs.

● Successfully recommended superior & efficient department wide workforce processes & campaign planning execution plans.

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● Incorporated a more rigorous Persona & department wide Ad group based targeting practice resulting in 50 high quality B2B leads acquisition over the Christmas break.

● Formulated an industry & product based, GTM strategy plan for long term campaign execution.

● Part of initiating an effective intent based, data acquisition, data sourcing stream, for higher quality intent &

'Just in time' leads.

● Developed Product positioning based on large competitors like Alteryx & Palantir market share, to develop an effective brand equity & competitor advantage, based long term GTM strategy. Xmatters, San Ramon, CA March 2020 – November 2020 Marketing Operations Manager

Oversaw Marketing Technology stack & Data integration across Salesforce, Marketo & Demand Gen tech platforms for data hygiene, KPI reporting and pipeline generation.

● Managed Marketing KPIs reporting analytics across tech stack platforms towards building pipelines & accelerating deal velocity with Email, SEO, Paid Search, Social, Mobile & Web marketing channels.

● Created Sales & ABM programs reporting dashboards within Einstein Analytics, Heap Analytics.

● Supported Strategic & Enterprise sales enablement for opportunities & deal closings.

● Built webinar based demand generation programs in a high velocity online event demand generation roadmap,

● Mined data insights & segmentation to expedite pipeline targets.

● Handled data needs across product marketing, demand generation, content & Events marketing team.

● Onboarded new data integrations across Marketo, Salesforce Heap analytics, Demandbase, Drift & Madison logic platforms.

Selligent Marketing Cloud, Redwood Shores, CA February 2017 – March 2020 Marketing Technology Manager

Oversaw Technology driven Marketing KPIs for Fortune 100 Digital marketing operations.

● Handled KPI goals with Email, SEO, Paid Search, Social, Mobile & Web marketing channels.

● Orchestrated superior quality delivery & design of marketing tech use cases.

● Advocated for superior client satisfaction & resulting growth in ARR & Clients’ ROI.

● Oversaw Google Adwords, Facebook Ads campaigns for E-commerce operations.

● Probed indirect reports to well assessed long term solution designs through effective brainstorming.

● Optimized buyer side & demand side campaigns & CPC/CPA KPIs optimization.

● West Coast SME for distilling revenue driving consumer insights & segmentation.

● SME for digital marketing KPIs reporting, data processing, conjoint, cluster & regression analysis.

● Managed marketing programs execution with Data model/API integration based use cases.

● Handled Formulating Segmentation, A/B Testing & Multi step Campaign strategies.

● Drafted detailed Technical SOWs for technical implementation client Use case projects.

● Breakthrough high priority issues & operational roadblocks, on a consistent basis for campaign success.

● Completed onboarding engagements within the allocated budget and achieved superior program success.

● CEO appreciated performance in a Company-wide Shout-Outs Presentation for the Fastest integration & onboarding Fox Networks.

California Earthquake Authority (Contract), Sacramento,CA August 2016 – February 17 Business Analyst, Marketing

Created Power BI dashboards to analyze marketing data to visualize Marketing ROIs, SEO.

● Paid Search KPIs, and key marketing trends.

● Analyzed web traffic on the ecommerce store & the company webpages and visualizing marketing ROI & KPIs. Karan Sharma **************@*****.*** Page Three

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