Business Operations Project Management
Resume:
JENNY GIANFRANCESCO
Experienced Business Executive armed with hands-on knowledge and highly successful experience in brand development, marketing management, business development, communication management, logistic management, and facilitating process improvement initiatives. Results- driven professional with verifiable success in blending well-developed leadership skills with an excellent extensive marketing background to translate organizational goals and objectives into actionable and measurable marketing programs. Known and respected for hands-on ability to mentor and inspire team members to deliver award-winning (and award-worthy) business development strategies that inspire and generate measurable profit returns.
Project Management Brand Development Business Development & Administration
Workflow Optimization Campaign Management Cross-functional Team Management
Brand recognition Process Improvement Team Building and Development
Marketing and Sales Public Relations Strategic Planning
Corporate Communication Market Research Performance Improvement Marketing/Operations Business Consultant Jan. 2019- Present Pura Vida Consulting- Freelance
• Develop and implement business operations procedures, including business plans, SWOT analysis, reporting, SOPs, training manuals, etc.
• Marketing management and implementation, including marketing plans, budgets, calendars, social media, website development, traditional marketing, print, and POP personalized to each customer’s needs.
• Graphic design, logo creation
• Project Management
• Market research: implementation of surveys and focus groups to research client’s markets and competition. Create and establish analytics, KPIs, and ROI, to provide complete conclusions and reporting to clients
Key Achievement
• To assist businesses with their monthly and project-based needs in marketing, administration, software implementation, customer retention, product development, and project management on a consulting or as-needed basis.
Marketing Operations Manager Sep. 2014-June 2019
SBR Management
• Develop and implement the operations standards and SOPs for the company
• Participate in the development of marketing program strategies, objectives, digital, email marketing, and tactics
• Project management: implementation of new CRM system for the company, provided training to the staff on how to use the CRM and manage all aspects of the CRM
• Manage external marketing vendors and budget to accomplish goals
• Responsible for implementing and supervising all customer application processes through the internal underwriting and lender approval guidelines. Key Achievement
• Worked with the VP of Sales and marketing team to develop and implement marketing/business development strategies that improved brand value and overall service delivery Marketing Operations Management Business Development Organization Development Positioned to deliver quality service, innovative operational efficiency, and enhance brand value CONTACT
CORE COMPETENCIES
• 18+ years of business
operations and administration
for Arizona and Costa Rica
companies.
• Extensive experience in
improving operational systems,
processes, and policies,
including:
• Practical business approach to
modify and enhance workflow
processes.
• Long-term planning, including
an initiative geared toward
operational excellence.
• Development of marketing and
operations programs and
systems to organize the
company’s needs.
• Multilingual, fluent in English
and Spanish, with intermediate
knowledge of Portuguese.
• Review and implement all
marketing elements for
collateral marketing and POS
marketing materials
• Implement the marketing
programs
• Use project management
software to work on projects
and teams. Experienced in
Trello, AirTable, Asana,
Basecamp, Monday, and
HoneyBook
• Manage marketing budgets for
customer acquisition and
retention.
• Oversee and provide excellent
customer service to achieve
client retention.
• Develop, implement and
measure rich, engaging
marketing plans and campaigns
to bring the differentiated value
propositions
• Implement customer retention
system CRM and monitor the
lifecycle and pipeline for all
leads.
• ROI of sales and marketing
strategies.
• Experience working with
salespeople, providing daily
reporting, assistance, and
coaching.
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PROFILE STATEMENT
SKILLS AND EXPERTISE
PROFESSIONAL EXPERIENCE
Business Operations Manager Jul. 2013 – Sep. 2014
Tierra Madre Landscape Services
• Planned, prioritized, and organized work effectively; worked effectively under pressure and time deadlines
• Actively reviewed key performance measurements and ensured process improvement strategies are identified and incorporated
• Oversaw and provided excellent customer service. Customer follow-up, and retention.
• Assisted in the day-to-day operations of the company including employee management, tracking, and monitoring of performance, as well as company financial Key Achievement
• Improved the operational systems, processes, and policies in support of the organization’s mission -- specifically, support better management reporting, information flow, management, business processes, and organizational planning
Business Operations Manager Apr. 2013 – Jul. 2013
Foresight Intelligence
• Maintained the condition of the office and delivered multiple projects simultaneously
• Conducted research, and assembled and analyzed data to prepare reports, documents, and projects. Designed and maintained databases
• Assist the Marketing Director in multiple marketing projects, such as website development, social media, print materials, etc.
• Coordinated administrative and clerical functions in the office, prioritizing and maintaining an effective workflow
Key Achievement
• Developed and implemented processes that improved efficiency Executive Assistant for the CEO and Marketing Director Oct. 2012 – Feb. 2013
• Conducted research, assembled, and analyzed data to prepare reports and documents
• Managed vendor materials submissions
• Coordinated and executed project-based work. Managed and coordinated the shipping logistics of marketing materials
• Kept promotional materials ready by coordinating requirements with the graphics department; inventorying stock; placing orders; verifying receipt Marketing Operations Manager Apr. 2006 – Oct. 2008 GMAC Sonoran Properties
• Handled administrative and management responsibilities, customer relations, and documents for Real Estate transactions
• Prepared sales, and marketing strategies, (including social media and event planning), programs, competitive bids, major proposals, and presentations
• Maintained communications with clients to ensure quality services and customer satisfaction
• Coordinated, designed, and created marketing materials and sales collateral for agents and listings
Operations General Director Apr. 2000 – Mar. 2008
Adheco, San José, Costa Rica
• Responsible for the supervision of office functions, and working in a team environment to achieve company goals and projects
• Managed and supervised the efficiency of the different departments in the company including marketing
• Created, updated, and maintained marketing materials and plans for dealers to minimize risk and maximize performance
• Implemented quality control processes for marketing materials and client selections EDUCATIONAL QUALIFICATIONS
M.B.A., Marketing / May 2008
Western International University,
Phoenix, AZ, GPA: 3.8.
B.A., Advertising / May 2003
Universidad Latina de Costa Rica, San
José, Costa Rica. GPA: 3.7
PROFESSIONAL AFFILIATION
American Marketing Association:
Active member
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