Associate Director Public Affairs

Sarah Kornfeld

WhatsApp: 415-***-****

Email: *************@*****.***

Telegram: @sarahkornfeld

LinkedIn: Sarah Kornfeld

EXECUTIVE SUMMARY

Dynamic leader with over 20 years of executive management and consulting experience across entertainment, technology, arts, and media enterprises. Proven expertise in marketing, communications, thought leadership and content creation, serving start-ups, mid-size companies, and large global players. Profiled by Fast Company and a speaker at the first Web3 Women’s Summit at the World Economic Forum 2024 in Davos. Key Clients/Positions: Netflix, Google Earth, NEAR, Pop!Tech, Institute For The Future, Burson-Marsteller, The Kitchen, NearPod, Raw Science Film Festival, The Magnes Collection of Jewish Art + Life/UC Berkeley, The Beal Center for Art and Technology/UC Irvine.

Trusted advisor to CEOs, venture capitalists, executive directors, and boards in branding, public affairs, public relations, influencer relations, and content curation. Senior leadership roles in top agencies, including Burson-Marsteller, SparkPR, Peppercom Communications, and Ikonic Interactive (acquired by US Web). Published Author with a novel (2018) and non-fiction book (Fall 2021). Trained in entertainment producing in New York and The Royal Court Theater, London. Graduate of Sarah Lawrence College with a BA. Adjunct professor at the University of San Francisco, teaching Cultural Curation. EXECUTIVE OVERVIEW

● Web3 Leadership: Pioneering leader in Web3 with significant roles, including founder, core contributor, and council member. Spearheaded communications for the Near Digital Collective governance initiative, co-founded She is Near (the first women’s DAO for NEAR), and executed cross-platform global research on women in Web3 trends. Council member of Rising DAO, developing on-chain metrics apps for creative tools. Collaborated with Polygon, Hedera, and Women In Web3 Switzerland. Speaker at the first Web3 Women’s Summit at the World Economic Forum 2024 in Davos.

● Rising Partners: Co-founded Rising Partners, a consulting company at the intersection of Blockchain, Web3, and AI culture. Specializing in ATL and BTL communication, loyalty projects, branding, and art and technology marketing. Integrating the innovative tools of Web3/blockchain with long-standing marketing expertise, we drive the Creative Economy forward.

● Creative Production & Marketing: Over 15 years as a media specialist, producer, and project manager for leading arts and technology organizations, education ventures, and for-profit companies. Expert in developing communities and leading diverse, neurodivergent teams. Successfully created innovative campaigns and content that drive community growth, audience engagement, press coverage, and sales impact. Oversaw brand and studio relations for the marketing division of Netflic, produced live TV spots, and increased national awareness by 70% for Netflix Film Analyst in major markets, including CNN, BBC, and the top US markets.

● High-Impact Media Programs: Extensive experience in entertainment and brand communications. First producer at Netflix for live TV, positioned Keyhole, which became Google Earth, public affairs lead for women’s health and policy initiatives at The Mother’s Milk Bank, and content creator for education and cultural institutions such as NearPod and UC Berkeley—expertise in translating significant concepts into compelling human stories for press, policy initiatives, and marketing growth. Managed communication budgets exceeding $600,000 and sustained a $3 million grant for education, technology, and the arts.

● Agency Leadership: Led strategic programs and teams at prominent agencies, including Burson-Marsteller, SparkPR, and Peppercom Communications. Developed pioneering influencer relations programs, thought leadership, strategic events, social media, brand communications, and customer relations programs

PROFESSIONAL EXPERIENCE

Rising Partners Co-Founder March 2021 – Present Driving strategy and services in marketing and communications, leveraging Blockchain, Web3, and AI culture, specializing in ATL and BTL communication, loyalty projects, branding, and art and technology marketing, and merging Creative Economy insights with innovative marketing practices. Brite Catalyst Consulting Strategist/Communications Lead January 2020 - March 2021 Led content and curriculum development, Beta Testing programs, and marketing/investment communications. Developed comprehensive marketing strategies and executed vital initiatives to drive brand growth and investor engagement.

Raw Science Film Festival Consulting Producer/Communications Lead July 2018 - January 2020 Advised on fundraising, content creation, public policy campaigns, and community engagement. Produced donor introductions, creative ideation, and board-level leadership, significantly enhancing the festival's visibility and influence.

The Mothers’ Milk Bank, San Jose Deputy, Public Affairs/Marketing Lead October 2016 – July 2018 Increased voice in Washington D.C., boosted community partnerships and raised public awareness for health equity policies. Managed media and community relations, resulting in heightened public engagement and support for the bank's initiatives.

TCOY (The Culture of You), San Francisco Content Producer/Cultural Curator August 2016 - February 2018

Drove all content and launched educational and cultural initiatives—managed partnerships, increasing social media engagement and visibility toward partnership with NearPod. CultureWaves Strategist/Writer May 2011 – 2020 Provided cultural curation and communications consulting. Drove content creation, programmatic support, and education consulting, delivering impactful results for clients: Raw Science Film Festival, The Magnes Collection, and private clients for thought leadership programs. The George Greenstein Institute (GGI), Los Angeles Community Producer and Cultural Curator December 2012 - March 2014

Managed applied neuroscience programs, developed media/influencer relations, and curated international salons

“Invento!Brains”. Spearheaded community engagement and educational initiatives, enhancing the institute's reach and influence in Los Angeles and San Francisco with private salons with leading neuroscientists. BVNW Group, San Francisco Founder/Principal May 2002 - March 2014 Delivered creative production and media consulting for start-ups, cultural centers, academic programs, and digital ventures. Drove strategic initiatives and campaigns, resulting in significant growth through Ford Foundation grants of 1 million USD and visibility for clients: The Kitchen, UC Berkeley, UC Irvine, Obscura Digital.

Auxo Global, Sand Hill Road Senior Strategist October 2005 - August 2010 Prepared entrepreneurs and start-ups for multi-round raises within the Venture Capital community. Led strategic planning and investor relations, securing substantial funding and support for clients. Peppercom Strategic Communications, San Francisco Senior Manager 2006 - 2007 Supported new business initiatives and managed partnerships with key clients. Led strategic communications programs, driving brand growth and market presence. Netflix, Los Gatos Senior Manager/Producer 2004 - 2005 Oversaw brand and studio relations for the marketing division, produced live TV spots, and increased national awareness by 70% for Netflix Film Analyst in major markets, including CNN, BBC, and the top US markets. Launched impactful marketing campaigns, significantly boosting Netflix's market penetration and brand recognition.

Education

The Royal Court Theater, International Training Program, London, England Sarah Lawrence College, Bachelor of Arts, Bronxville, New York Saint Ann’s School, Brooklyn, New York

Contact this candidate