Project Manager Assistant Director
Resume:
Greg Hall
**** ****** ****** ******** *******, CO. 80917
619-***-**** *********@*****.***
Executive Operations, and Executive Leadership
Servant Leadership – Internal Processes - Sales Leadership - P&L Responsibility - Project Manager - Start-Up Operations - Corporate Communications
Management and marketing professional with over 25 years of media and leadership experience. Expertise in assisting and supervising organizations with winning leadership strategies. Demonstrated abilities in the media industry, as well as technology environments including a $30 million organization with 150 employees, to a $900+ million operation with over 3,000 employees. Proficient in the assessment of organizational, sales and operational needs as well as implementation of solutions to meet goals with maximum employee ownership.
Career Achievements
Coordinated and directed over $300 million in capital investments for cable television’s largest sales organization (AT&T Media Services).
Led sales campaigns which increased revenue by 50% in three years. Missed budget two out of 52 months while serving as General Manager of OnMedia Columbus, GA./Auburn, AL./Ft. Benning, GA.
Led planning and integration of HD studios for Channel 4 San Diego including all broadcast facilities for the San Diego Padres.
Led Advertising Sales start-up in Buenos Aires, Argentina and the United Kingdom.
Negotiated representation agreement between four cable operators which led to a 40% increase in same-store sales.
Introduced quantitative sales tools to complement qualitative sales methods which increased sales 35% in same store sales. This revenue growth also led to an incremental cash flow growth of over 60% in a single year.
Hired and trained operations staff for the launch of the YES Network. Staffed and trained administrative staff for network sales and operations in the Chrysler Building
Professional Experience
Family Caregiver Tyler, Texas 2014 – 2023
Responsible for the care of my late father (died in 2020) and mother as she went through chemotherapy and immunotherapy (died in 2023). During this chapter of my life I also was involved in a car accident which required three years of recovery and rehabilitation. In 2013, I also lost my younger brother, leaving me as the sole family caregiver.
Served as a media consultant for several domestic and international organizations.
Cox Communications San Diego, California 2006 – 2011
State Director of Operations
Served as leader of Cox Media operations in Santa Barbara, Orange County and San Diego.
Served as leader of Channel 4 San Diego operations team, including all San Diego Padres broadcasts and crews. Also involved in Padres sales presentations.
Coordinated construction of new Channel 4 facilities including broadcast center.
Supervised three SD and HD advertising operations in California.
Organized, integrated and sold sponsorships for new HD studio operations outside Petco Park. Consolidated all San Diego area Cox Media Advertising Sales operations into a new 18 story building as Anchor Tenant. The building is located just outside right field wall of Petco Park.
OnMedia Columbus, Georgia, Auburn/Opelika, Alabama, Ft. Benning, Georgia 2002-2006
General Manager
Supervised all aspects of sales and operations, P&L performance for cable advertising sales in western Georgia and eastern Alabama.
Exceeded revenue and cash flow goals each year.
Introduced improved selling strategies utilizing various selling tools including Nielsen and other pricing and selling techniques.
New York Yankees Entertainment and Sports Network New York, New York 2001-2002
Director of Advertising Sales Operations
Supervised start-up and launch of Major League Baseball’s only single-team dedicated network.
Provided start-up operations, sales, and management training and support.
Hired and trained advertising sales staff.
Identified and provided equipment necessary for broadcast center and signal transport.
OneMediaPlace San Francisco, California 2000-2001
Sr. Vice President
Directed administrative and technical teams of an internet-based platform for the buying and selling of various forms of advertising.
Joined our CEO in the presentation and benefits of using the platform to prominent advertising agencies and networks.
Supervised staff of 160 program managers, product developers and Human Resources staff.
Sold the company to MediaPassage in mid-2001.
AT&T Media Services Denver, Colorado 1985 – 2000
Corporate Vice President
Directed advertising sales operations for TeleCable, TCI and eventually AT&T as several mergers and acquisitions occurred between 1985 and 2000.
Led many projects during this 15 year period including the transition from analog to digital technology and developing traffic systems which could effectively manage hundreds of networks.
Directed initial efforts to develop enhanced, addressable and other forms of digital advertising which is widely used today.
Responsible for all capital expenditures. During one 18 month period, we invested over $200 million transitioning from analog to digital technology throughout 160 domestic locations and an additional seven overseas locations.
Education
B.A. Baylor - University, Waco, Texas 1984
MBA - Completed one semester at William & Mary before my company was sold and assigned to the AT&T Media Services Corporate Headquarters in Denver.
Professional and Community Service
Tragedy Assistance Program for Survivors (TAPS.org) – Mentor to 23 kids and fundraiser.
Big Brothers Big Sisters – Big Brother to two Gold Star brothers in Columbus, GA. Big Brother to a 10-year-old boy in San Diego.
San Diego Survivors of Suicide Loss – Mentor to multiple families in the San Diego area.
Committee on Cable Local Technology – Chairman 1986 – 1989.
Operation Homeport – Member, USS Ronald Reagan 2006 – 2008.
San Francisco Symphony – Member and Fundraiser 2000-2001.
Baylor Bear Foundation – Member, 2006 – 2010 (Fundraising organization for athletic program).
Baylor University Bear Habitat and Program – Bear Trainer 1982-1984
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