Data Science Digital Marketing

VASUNDHARA PENMETSA

******************@*****.*** • 206-***-**** • Linkedin.com/in/pvasundhara/

EDUCATION

DUKE UNIVERSITY, The Fuqua School of Business

MS in Quantitative Management: Business Analytics, Marketing Track Selected Fuqua Marketing Fellow

Data Science Coursework: Data Science for Business, Decision Analytics & Modeling, Data Visualization Domain Coursework: Data Modeling, Strategic Consulting, Data-Driven Analysis Durham, NC

May 2024

UNIVERSITY OF LEEDS

BS with honors: International Business and Marketing GPA 3.7. Elected President, Advertising, Marketing & PR Society; Elected VP, International Business Society. Foundation Certificate Program at Cass Business School: Economics and Accounting, GPA 4.0, London 2019. Coursework: Marketing Research & Strategy, Cross-cultural management, Managing Global Business Dynamics Leeds, UK

Jul 2022

EXPERIENCE

PZOC LTD – Marketing Analyst (Hybrid)

● Co-executed go-to-market strategy; collaborated across functions to ensure seamless integration with business units, streamlining the launch of their AI chatbot product “Bottle.”

● Spearheaded the website redesign for PZOC, employing data-driven decision-making to enhance user experience and product visibility.

● Conducted industry trend analysis to inform marketing strategies and material creation, ensuring alignment with market demands and consumer preferences while delivering presentations to engage stakeholders.

Aberdeen, UK

Apr 2022 − Jan 2023

V CINEMA – Digital Marketing Intern

● Utilized Google Analytics and SEO to increase website traffic by 60% and improved social media performance and Lead generation, increasing user retention by 30%.

● Created strategic content and implemented marketing tactics, growing Facebook followers by 400K within three months.

● Coordinated with cross-functional teams and presented campaign results to stakeholders ensuring continuity and timely deliverables.

● Worked closely with developers and quality assurance engineers developing a roadmap to capture, manage, and leverage customer data to improve digital marketing and personalization initiatives. Hyderabad, India

Apr – Jul 2021

SELECTED PROJECTS

Credit Card Churn Prediction (Python, PyTorch). Analyzed 10K customer dataset using Multi-Layer Perceptron to predict churn. Optimized parameters and addressed data imbalances to boost accuracy to 96.35%, enabling improved customer retention. Athena Softworks Market and Consumer Analysis (Python). Employed Gabor-Granger, Factor Analysis, Crosstabs Analysis and K-means clustering for effective pricing and market segmentation and optimized Role-Playing Game market positioning. Juniper Networks AI Mist Data-Driven Content Marketing Strategy. Segmented market, generated content using AI-based tools like copy.ai, and synthesized insights to enhance customer engagement across journey touchpoints. iFood Data-Driven Marketing Strategy (R). Developed a strategic marketing model for iFood using Data Science techniques like SVM and Random Forest, enhancing business profitability and customer targeting. Assessing Impact of Greenwashing on Consumer Brand Perceptions – Cross-cultural Comparison (SPSS). Applied Hofstede cultural model in SPSS to transform qualitative Qualtrics consumer reports into quantitative data, performing multivariate analysis to decipher brand perceptions related to greenwashing and formulating strategic recommendations for global marketers. TECHNICAL CAPABILITIES

Technology: Tableau, SQL, R, Advanced Excel, Adobe Creative Suite, IBM SPSS, Python, Power BI, Machine Learning, Deep learning,SEO, statistical analysis, hypothesis testing, Microsoft Office Business: Critical thinking, Problem-Solving, Project Management, Agility, Resilience, Time Management, Communication, Leadership, Logical Reasoning, Organizational skills, Collaboration, Attention to Detail, Curiosity and Learning ADDITIONAL INFORMATION

Content Writer for The Gryphon Student Newspaper. Volunteer at Raise & Give and British Red Cross.

Contact this candidate