District or Regional Manager (Beverage Industry)

MICHAEL E. BRUNO, JR.

*** ***** ***** ****, ******, IL 60435 C 779-***-**** / H 815-***-**** **********@*******.***

Summary

Dynamic, high-energy, award-winning Beverage Industry Sales Manager with a consistent track record of achieving goals and improving the bottom line seeks next challenge. Respected, high-integrity leader with proven stability and an unwavering commitment and able to motivate teams, influence key customers and steadily move business forward.

Experience

GOLDEN MALTED WAFFLES NEW CARBON / Glen Mills, PA March 2019 - Present

Chicagoland Sales and Service Manager

Calling on Major Hotels, Restaurants, Hospitals, Colleges in the Chicagoland area to grow existing business. Just from April to December total sales grew +13.4%. After a 10 week shut down with COVID March – June of 2020, sales have grown to +17.7%.

BIG RED, INC. Holdings Group / Austin, Texas March 2018 – October 2018

Regional Sales Manager – Illinois, Wisconsin, N.W. Indiana and Western Michigan

Managed a region that consisted of 19 Wholesaler Operations handling Big Red Soda, Hydrive Energy Caffeinated Flavored Water and Xyience Energy Drinks. Communicated all National and Chain programs with the Region. Approved all credit backs, submitted month end sales, ordered all P.O.S. programs, presented incentives and had extensive market visits throughout the region to help assist driving sales and new distribution.

BAI BRANDS, LLC / Hamilton, New Jersey December 2015 – February 2018

District Sales Manager – Illinois, Wisconsin and N.W. Indiana

Managed a team of 5 Territory Managers that handled Illinois, Wisconsin and N.W. Indiana. Conducted weekly teleconference calls with team to go over National Account activities and programming. With the brand’s tremendous growth, the region was realigned into three Districts by late May. From that point, my district consisted of Chicago South, Central Illinois and N.W. Indiana. Participated in crew drives, Costco road shows and trade shows. Made numerous National Account joint buyer calls to along with various other accounts. Target Hydro Cap placements. The 185 Jewel/Osco outlets alone constitute a 45% grocer share in the Chicagoland area. Gained Silver Cross Hospital, University of Wisconsin and the Naval Exchange outlets.

Achievements: Bai Brand sales grew 143.7% in 2016 and our entire Region was +136.3%.

WARSTEINER IMPORTS AGENCY, INC. / Westchester, Ohio December 2011 – December 2015

Regional Sales Manager – Illinois, Indiana and Wisconsin

Managed and directly responsible for 22 wholesale operations with Annual Business Plans, objectives, tactical budgets, sales goals, incentives, target accounts, distribution, container orders from Germany and all Marketing programs. Scheduled monthly rides with key management personnel from wholesale operations and attended sales meetings. Called on several National Accounts and mid-level chains.

Achievements: Drove sales +12.4% and container orders +23.9% in first year. Recognized as the top performer in the country at the 2012 National Convention.

ANHEUSER BUSCH, INC. / CITY BEVERAGE, Arlington Heights, IL November 2005 – September 2011

(Buyout and Merged operations - CITY BEVERAGE-FORMERLY CHICAGO BEER)

Pro Sell Manager - On Premise - July 2008 - September 2010

Managed three outside Sales Representatives in a Department that covered 1,600 accounts. Responsibilities included some of the largest On Premise Restaurant accounts in the area. Drove sales, distribution and directed call frequency to consistently achieve targets on all brands.

Promotional Marketing Manager November 2005 – June 2008

Professionally coordinated all On and Off Premise National Promotions. Responsible for merchandising, trimester ordering, PPG, scheduled samplings, budgets and all 3rd Party Sponsorship contacts.

Captained Area Business plan with Budnet system.

Responsible for coordinating up to four On Premise Radio Promotions per month with ESPN and multiple Rock Stations through Busch Media.

Off Premise samplings included 144 All Terrain, 80 Miranda Hispanic and 12 Radio van visits.

ANHEUSER BUSCH, INC., WOD. - Arlington Heights, IL December2003 - October 2005

Director of Sales & Marketing - January 2005 - October 2005

Successfully trained, managed and motivated over 45 individuals to drive sales and distribution to over 2,300

On and Off Premise accounts. Team included five Market Managers, 20 Sales Representatives, five Team Leader’s, five Merchandisers, two Shelf Set Managers, two Draught Managers, two National Account Managers, one Promotion Manager, two Contemporary Market Representatives and one Administrative Assistant. Operation grew to 5.7 million cases after gaining InBev, Goose Island, Icelandic Water and Monster Energy brands. Called on major accounts with Advertising and contracts for O’Hare Airport, All State Arena, Rosemont Theatre, Sears Center and Alexian Baseball Field.

ANHEUSER BUSCH, INC., WOD. - Arlington Heights, IL (Continued)

National/Off Premise Sales Manager - December 2003 - January 2005

Effectively directed Sales Department to execute all National Account Programs. Managed over 130 On/Off Premise Chain accounts with 611 outlets. This business represented 62% of the 4 million cases sold. Made joint buyer calls with AB corporate out of state in Chanhassen, Minnesota, Dayton, Ohio and Grand Rapids, Michigan with Cub Foods, Speedway Gas and Meijer Foods.

ANHEUSER BUSCH, INC. / CHICAGO BEER DISTRIBUTING, Markham, IL July 1991 – December 2003 National Accounts Sales Manager - October 1998 - December 2003

(Troutwine merged with Chicago Beer)

Managed sales team to execute all National Account Programs in 77 Chain accounts with 448 outlets, both On and Off Premise. Headquarter calls included Jewel/Osco, Dominick’s, Meijer, Cub Foods, Ultra Foods, Strack & Van, Speedway, 7-Eleven, Consumer Liquors, Apple Bee's, Outback, Hooters and many more.

Achievements: Business grew Anheuser Busch +8% per year on average during this 5-year period.

ANHEUSER BUSCH, INC. / TROUTWINE BEVERAGE, Joliet, IL - (owned by Chicago Beer)

Sales Manager - August 1992 to September 1998

Successfully coached and managed a team consisting of six Sales Representatives and one Market Manager. Responsible for managing P&L. Accountable for monthly assessment of inventory reports. Reviewed monthly YTD B209 sales and adjusted sales strategy as needed to achieve goals. Called on Major accounts with Advertising and contracts: Harrah’s River Casino, Empress Riverboat, Chicagoland Speedway, Route 66 Racetrack, Joliet Park District facilities and Silver Cross Baseball Field. Handled and grew Heineken U.S.A. and Guinness brands +600% in this six-year period.

Awards and Achievements:

Helped grow Anheuser Busch products 434,000 cases or +49.3% growths during this time.

Led the Chicago Metro area in sales, distribution and all new brand roll-out during this period.

Achieved sales and financial budget six straight years.

Won three consecutive Regional Sales Manager awards from 1996-1998.

1998 – Anheuser Busch, Region 5 Sales Manager Michelob Light President’s Cup for highest sales growth and distribution increase out of 112 wholesalers in the Region. Melbourne, Australia.

1997 – Anheuser Busch, Region 5 Sales Manager Michelob Tournament Players Championship for highest sales growth and distribution increase out of 112 wholesalers in the Region. Houston, Texas.

1996 – Anheuser Busch, Region 3 Sales Manager O’Doul’s Master’s for highest sales growth and distribution increase out of 228 wholesalers in the Region.

1992 – Anheuser Busch, Region 3 Sales Manager winner with Golden Family distribution for the largest distribution penetration in first 6 months with National Roll out.

ANHEUSER BUSCH, INC. / CHICAGO BEER, Markham, IL

(Homewood Beverage was purchased by Chicago Beer in July 1991)

Sales Manager - July 1991 - July 1992

Managed department of four Market Managers and 17 Salespeople and a National Account Manager to drive sales and distribution with 1,400 accounts, On and Off Premise.

Awards and Achievements:

Overcame immense odds to maintain prior sales during toughest year ever due to Federal Tax Increase.

1991 - Anheuser Busch, Region 3 Sales Manager winner in Budweiser Family Longneck distribution for the largest increase in Budweiser family longneck distribution for the year.

ANHEUSER BUSCH, INC. / HOMEWOOD BEVERAGE, Markham, IL April 1988 – July 1991

National Accounts Manager - April 1989 - July 1991

Responsible for Retail Chain Buyer calls at HQ with Jewel/Osco, Walgreen’s and Speedway Gas. Helped team to execute all National Account programs at retail level with additional displays.

Awards and Achievements:

Successfully grew Chain business +24.8%

1990 Anheuser Busch, Building for Dollars, Creative Display winner in 2 quarters.

1990 Anheuser Busch, first and third place in the Grocery segment for the region.

ANHEUSER BUSCH, INC. / HOMEWOOD BEVERAGE, Markham, IL (Continued)

Sales Representative - April 1988 - March 1989

Maximized distribution and sales volume of Anheuser Busch products in all assigned accounts.

Awards and Achievements: Ranked as #1 out of 10 Sales Personnel; and earned status of having achieved the highest sales trend of 19.1%.

ANHEUSER BUSCH, INC. / HOMETOWN DISTRIBUTING, Chicago, IL August 1985 – March 1988

Sales and Promotion Representative - April 1986 to March 1988

Developed and controlled three different sales territories during duration. Maximized sales, distribution, displays, promotions and oversaw all competitive activity in order to gain market share in all areas.

Achievements: Evaluated as #3 of 12 Sales Reps (1986) and #1 of 14 (1987).

ANHEUSER BUSCH, INC. August 1985 – April 1986

Special Market Representative (PMT) - August 1985 to April 1986

Responsible for assisting Sales Personnel at wholesaler level in building displays, product distribution, merchandising, promotions, product sales and special events.

Achievements: Received highest evaluation performance of all 32 Special Market Representatives.

Education

SOUTHERN ILLINOIS UNIVERSITY – Carbondale, IL

Double Majors: Management and Marketing

Bachelor of Science – Management (May,1985) Bachelor of Science – Marketing (May,1985)

Focus in Personnel Management and Decision-Making Focus in Sales, Research and Promotions

Computer Skills

Microsoft Excel, Word, Power Point, Outlook, Budnet, W.C.S. and V.I.P./IDIG

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