Marketing Manager Design Engineer
Resume:
DAVID ROGERS
SENIOR MARKETING MANAGER
********@*******.***
PROFILE
Orchestrating successful marketing strategies and initiatives designed to increase revenue based on collected data. Strong background in new ideas and thinking outside the box. Brand and product management, ecommerce, pricing, and sales forecasting experience in progressive roles.
Refined relationship-building skills and experience working collaboratively with vendors and customer-facing sales staff. PROFESSIONAL EXPERIENCE
SENIOR MARKETING OPERATIONS MANAGER
First Brands Group, 2015–Present (formerly Horizon Global) Brought in to restructured Marketing department, develop brand strategies, advance company B2B website and coach/mentor team members.
• Developed Brand strategies for 8 brands
• Lead team in developing pricing strategy for multiple market channels
• Designed strategy for B2C (Informational) & B2B (Ecommerce)
• Responsible for Marketing Annual Budget
• Manage 10 employees
DIRECTOR OF MARKETING & ECOMMERCE
Cequent Towing Products, 1994–2015
Joined as Design Engineer, promoted rapidly through a series of increasingly progressive positions based on strong skills, technology, & team leadership.
• Developed Brand and Internet strategies for 11 brands
• Worked with leadership team on company acquisitions
• Effectively launched web based Product Life Cycle system & CRM
• Creative designer for all digital and printed materials
• Managed 15+ employees at multiple locations
DESIGN ENGINEER
Trico Products 1993 - 1994
Designed automotive windshield wiper systems for Automotive OE customers and aftermarket business.
DESIGN ENGINEER
Factory Official Distributing 1988 - 1993
Designed test fixtures for automotive windshield wiper system, cruise control module, and audio equipment for Automotive OE customers. SKILLS
Brand Management
Website (B2C & B2B)
Pricing Strategy & Profit Analysis
SQL Database Development/Analysis
Sales Analyst & Forecasting
Automotive PIES/ACES Standard
Catalog Management
Product Management
Communications
Competitive Analyst
Strategy Planning
Photography
Engineering
Vendor Relations and Negotiation
Employee Development and Training
HIGHLIGHTS
Financial responsibility for $3.2 million
annual budget
Integrated many acquisitions (major brands)
into one department for cost reduction
Active pursuer of Marketing and Internet
Technology trends
20+ years proven marketing experience
Awarded the Horizon “Star” Award
for pricing model
EDUCATION
Bachelor of Business Management
Cleary University (1997-1999)
Associate of Applied Science:
Schoolcraft College
- Tool Design (1992-1994)
- Mechanical Design (1995-1996)
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