Managing
Resume:
DePreta, Joseph A
C-suite level marketing, branding, product marketing B2C and B2Bcreative, PR, business development, strategic, revenue driver, and department leader. Start-up expertise and new product launch professional. Published writer on cultural trends: Rolling Stone, AdWeek, Marketing Daily, Head Butler, others. Retention, growth, and acquisition success strategies. Creative technology experience. Multi brand and service message hierarchies, CRM, all metrics technologies, place-based immersive technology, social media strategies, planning, integration, market research, and execution. Brand activation and brand building. Direct manufacturing experience. Creative management and conceptual direction. Passion and high interest in crafting strategic narratives for initiatives that persuade call-to-action in matrix organizations. SEO. Strategic planning Creative expertise with millennial and GenZ targets. Thought leadership. Managed staffs from 5 to 30+.
Knowledgeable about midwifery, and assistant coached Bradley Method couples training
Led the highly successful Anti Teen Reckless Driving PSA fully integrated campaign for the AdCouncil
Created content that drove business results for Time Inc, Verizon, Toyota, others
Executive client engagement/success lead Verizon, Toyota, others
Managed and maintained relationships at C-Suite levels
Managed Nestle Pet Care business and helped increase Friskies sales over 30% with award winning campaigns
Over 20 years P&L management experience
Helped craft the repositioning of Coca Cola’s Sprite to an urban strategy that led to exponential growth
Chief brand architect for ON THE JOB skin care, Go To Market leadership
Pearl Media, BellSouth Mobility, others leading to record sales and retention with parallel funnel journeys
Led North Castle’s branding division to profitability in one year
Managed yearly budgets from $5mm to over $100mm per year
Essayist for Head Butler, online high end cultural concierge with connectivity to Amazon
Published writer on industry trends, thought leader, industry speaker at ad:Tech San Francisco, Sports Marketing Symposium, Advertising Week, National Hardware Show, CES.
Managed large corporate staff plus regional marketing managers
Built start-up BellSouth Mobility marketing department: strategic planning, advertising, digital, KPIs, PR, sports partnerships, and retail teams. Go To Market leadership.
As a transformational change agent and multi-faceted leader, I’m passionate about creating innovative business solutions that drive sustained and scaled commercial growth. With over 30 years of experience, I’ve worked across many blue-chip Fortune 100 companies, successfully contributing to their brand and business strategies.
My expertise spans across general business leadership, client marketing, and marketing service functions. I’ve served brands and categories across a wide range of geographies, audiences, and markets including auto, alcohol, CPG, finance, healthcare/wellness, insurance, non profit, and QSR amongst others.
Launchpad LLC
09/2017 – Present
Managing Partner
Peugeot Special Assignment; Verizon Enterprise Platform; Multi Agency Strategic and Business Consultancy: Peugeot, MediFast/Optavia, SunMaid, Toyota Multicultural, TIME WARNER, Verizon Mobile, NEW CPG WELLNESS PRODUCTS, OAAA, Outdoor Traffic Audit Bureau, Tutor, others
Business and strategic oversight and counsel. Most recently helped relaunch a global automobile
Digital centric plans – social media, SEO, SEM, CRM
Trade show development, ideation, and implementation as well a RFP responses
Brand development strategic platforms, brand narratives, and messaging hierarchies for CPG and other brands
Corporate enterprise campaign management for Verizon Enterprise resulting 70%-plus USA brand awareness
Digital activations for Toyota resulting in significant millennial purchases Year I
Connectivity and planning of earned, social, and paid media, thought leadership, subject matter expertise
Business development plans and implementation helping land the Optavia business and Go To Market lead
New product development and go-to-market planning for new CPG wellness brand resulting in 30+% ACV
Executive Committee Chair, Thought Leadership and Subject Matter Expertise planning
Mission Experience/Brightline– Experiential & Digital Marketing
06/2014 – 07/2017
EVP Managing Director– Marketing & Strategic Management, Executive Committee
Strategic planning, content, client leadership, analytics, media and department(s) management, P&L
Grew revenue by 34+% in 15 months
Pitched and won national consumer engagements for Verizon, Toyota, Maytag, Chevrolet, Samsung
Crafted company strategic plan, business development plan, and recalibrated organizational structure creating 40% growth
Reimagined technology for consumer brand experiences – connected the dots of technology, storytelling, analytics and client engagement. 10 Direct reports
Thought leadership, Public Relations/Earned Media, Subject Matter Expertise, Business Development growing company awareness by 68%
PEARL MEDIA – Experiential & Digital Marketing
06/2012 to 06/2014
Chief Marketing Officer
Managed all strategic initiatives, brand imperatives, creative development, new business strategy, earned and social media, brand platforms, metrics, digital strategy,
Increased revenue by 25%
Won large scale activations through creating strategic platforms to create disruptive content for Sports Illustrated Swimsuit issue, Philippines Tourism, Blue Cross/Blue Shield, Texas Tourism, Dick’s Sporting Goods, American Airlines and other global clients
Managed LoopNet commercial strategy and creative business
Key speaker at AdvertisingWeek, Ad Tech San Francisco, and Event Tech
Manage staff of 7, member of Executive Committee
Thought leadership
WHARTON INNOVATIVE PRODUCTS, INC
03/2009 to 01/2011
Chief Marketing Officer
Architect of ON THE JOB brand of men’s personal care products
Managed all outside partners and agencies, deep collaboration with sales, finance, manufacturing, B-B
Won 50% national distribution at retailers including Meijer, True Value, Walgreens and others in 1 year
Management responsibility for advertising, branding, marketing, PR, in-store strategies, promotions, ROI, P&L, manufacturing, packaging, price plans. Managed staff od 15
Campaign won EFFIE AWARD for overall effectiveness
Client offered me the position while I was their senior agency executive at Dentsu
DENTSU AMERICA, INC.
02/2008 to 03/2009
Senior Vice President, Marketing & Brand Integration
Pitched, won, and led strategic planning, insight, brand platform and growth of ExpressJet Airlines, gaining $30mm in gross revenue
Created internal retail operations to effectively manage an airline business
Pitched, won, and created brand architecture for Wharton Innovative Products’ On The Job men’s skin care line
Client engagement leader on Canon USA
Member of executive committee. Managed 7 direct reports
NORTH CASTLE PARTNERS (AAAA Agency)
08/2001 to 02/2008
Managing Partner
Led and managed pitches that landed NY Yankees, OTB, Teen Reckless Driving (Ad Council), Caron Treatment Centers, Stamford Hospital & Bennett Cancer Center, Arena Football League, Partnership for a Drug Free America, Centerplate, among others
Helped develop, implemented teen-focused strategic planning process “Basic Instincts” for brands including Hershey, Slim Jim, Ocean Spray, Centerplate and others.
Client engagement lead for K2 sports, Centerplate, Jobs.com, NY Yankees, and others
Created Anti Teen Reckless Driving national integrated campaign
Grew billings in excess of $5mm
Brought branding division to profitability in one year
Responsible for account planning, account management, branding, public outreach, P&L
Member of Executive Committee. 10 Direct reports and overall staff
E JAMES WHITE CO. (Consumer advertising and promotions)
Partner, Director – Account Management and Strategic Planning
02/1999 to 08/2001
Increased revenue by 27% as business development lead
Created brand platforms and strategies that re-launched Amtrak and special initiatives to 18 – 24 targets
Member of Executive Committee. Managed 12 direct reports.
BELLSOUTH CORPORATION – MOBILITY DIVISON
04/1994 to 02/1999
Executive Director/CMO– Strategic Marketing Initiatives
Overall brand, service, retail, and corporate strategy responsibilities with focus on acquisition, retention
Built marketing organization during start-up phase. Eventually managed staff of 35+
Helped launch of first-to-market digital mobile system
Managed all outside partners including all agencies, vendors, collaboration with sales, finance, engineering
Increased sales by 47% and decreased churn by 80% through paradigm-changing initiatives, including first to market with “roll-over minutes,” free mobile to mobile
Management responsibility for strategic planning, advertising, branding, promotions, trade strategy, PR, direct marketing, packaging, integrated marketing, sports sponsorships
Team Player Award two years in a row
EDUCATION
University of Dayton, BA Comparative Literature/Communications
BOARD COMMITMENTS (Not for Profit)
Caron Foundation – Chaired Marketing Committee (5 years)
St. Luke’s Lifeworks – Chaired Marketing Committee (1 year)
Volunteer as college essay coach for financially at-risk students at Future5
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