Business Intelligence Data Analytics
Resume:
RONNY KRAFT RESUME-PAGE * OF *
Highly creative and multi-talented digital marketing specialist, developer, and visual designer with a broad business background and a wide range of experience in all facets of business intelligence, digital transformation, process automation, data analytics, visual communication, web design, UI/UX design, print design, and brand identity. Has an established track record of managing and implementing transformative technology integrations, development and design projects from conception to delivery with an emphasis on meeting clients' specifications, timeline requirements, and organizational efficiency. Possesses strong interpersonal skills as a dynamic and collaborative team player with exceptional written and verbal communication abilities. Adept at developing automated strategies and professional designs across all platforms and mediums, employing a design-centric approach focused on achieving firm behavioral and communication endpoints. Believes passionately that great design and functionality live at the intersection of information and understanding.
EXPERIENCE
Meta.Kraft.Labs
Chief Visual Scientist
AUGUST 2008-PRESENT
Serves as key executive directing the creative design, strategy, development, project management and implementation for all business intelligence, data analytics, business process automation, web, app, brand-identity, graphics, print and video projects. Black Buffalo 3D
MAY 2020-PRESENT
︎ Managed the conceptualization, design, and implementation of brand identity strategy and visual design system across all corporate and marketing assets, from digital to web to print.
︎ Advised senior management on all visual communication and corporate messaging strategies.
︎ Designed, developed, deployed, and maintained a complete overhaul of the company's website
(bb3d.io), resulting in a 477% increase in page views and a 25% decrease in bounce rate.
︎ Integrated HubSpot CRM lead generation processes into all websites for lead collection, scoring, and marketing automation tasks, resulting in a 640% increase in new leads.
︎ Collaborated with the CEO and CMO to conceptualize, design, develop, and maintain all investor and business pitch decks and presentations.
︎ Conceptualized and designed technical, marketing, and product brochures across the company's various offerings.
︎ Conceptualized, designed, and sourced the company's 100x80 ft outdoor exhibition space presentation, including all signage, banners, and marketing displays.
︎ Conceptualized, designed, implemented, and maintained automated lead-nurturing and drip- marketing campaigns and workflows utilizing HubSpot CRM. Flash Labs, Corp.
MAY 2020-PRESENT
︎ Collaborated with senior management to conceptualize, design, and implement brand identity strategy and related collateral across all marketing assets, from digital to web to print.
︎ Designed, developed, deployed, and maintained a complete overhaul of the company's website
(flashlabs.app).
︎ Collaborated with the CTO and CMO to conceptualize, design, develop, and maintain all investor and business pitch decks and presentations.
︎ Worked collaboratively with the CTO, development team, and stakeholders to conceptualize, design, and develop UI and UX for the company's NFT marketplace app.
︎ Worked collaboratively with the CTO, development team, and stakeholders to conceptualize, design, and develop UI and UX for the company's data marketplace app. ******@*************.***
Metro New York Area
https://metakraftlabs.com
linkedin.com/in/ronmkraft
behance.net/metakraftlabs
dribbble.com/metakraftlabs
>TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere
Adobe XD
Sketch
Figma
HubSpot
WordPress
WooCommerce
SEMrush
Google Data Studio
Final Cut Pro
Microsoft Word
Microsoft Excel
Microsoft Power Point
Microsoft PowerBI
Tableau
InVision
Keynote
Magento
HTML5
CSS
PHP
RONNY
KRAFT DIGITAL TRANSFORMATION, BUSINESS PROCESS AUTOMATION AND VISUAL SCIENTIST UX UI
Brand Identity
Web Design App Design
Rapid Prototyping
Presentation Design
Digital Transformation
Data Analytics
Business Intelligence
Process Automation
Marketing Automation
Web Analytics
RONNY KRAFT RESUME-PAGE 2 OF 2
Big Sun Modular
MAY 2020-PRESENT
︎ Collaborated with senior management to conceptualize, design, and implement brand identity strategy and related collateral across all marketing assets, from digital to web to print.
︎ Designed, developed, deployed, and maintained a complete overhaul of the company's website
(bigsunmodular.com).
︎ Created and deployed Google Analytics integration and reporting as well as an SEO strategy across all web assets.
︎ Integrated HubSpot CRM lead generation processes into all websites for lead collection, scoring, and marketing automation tasks.
︎ Collaborated with senior management and outside stakeholders to design, develop, deploy, and maintain an e-commerce marketplace and product configurator featuring payment and multi-nexus tax calculation processing, deposit and payment plan functionality, DocuSign e-signature integration, request-for-quote, and dynamic contract generation functionality. Docutrend Corporation
MAY 2018-APRIL 2020
︎ Partnered with developers and salesforce to oversee the implementation and integration of a customized version of Microsoft Dynamics CRM
︎ Partnered with developers and salesforce to design and develop a custom Quote-To-Sales web application that streamlined their existing proposal process and enabled sales force to build complex copier/printer configurations for the purpose of generating proposals for equipment leasing and maintenance services.
︎ Redesigned and developed front end user interface for customer web portal used to exchange real- time ERP information with customers.
︎ Built a suite of custom dashboard solutions using Microsoft PowerBI that enabled senior management to monitor and analyse all sales and maintenance activity.
︎ Redesigned all custom-facing product brochures and sale-rep proposals. Weil Gotshal and Manges
MAY 2018-APRIL 2020
︎ Conducted strategic research and designed presentation collateral for intellectual property litigation department.
︎ Work involved content development, infographics, concept illustrations and supportive diagrams.
︎ Worked directly with Head of IP litigation and client’s in house counsel to formulate messaging and visual design of presentation slide decks to be used during litigation proceedings. Akash Patel 2018
MAY 2017-DECEMBER 2018
︎ Designed and developed campaign logo, brand-identity and marketing collateral.
︎ Designed and developed campaign website.
︎ Developed and integrated full e-commerce functionality and credit card processing for campaign donations that was responsible for processing over $450,000 in less than 6 months.
︎ Developed and integrated event management, event ticketing and credit card processing functionality responsible for the administration of over 50 campaign events. Blue Ribbon Bags
MAY 2017-DECEMBER 2018
︎ Manage the design of new corporate brand identity and visual design system
︎ Designed and developed corporate website.
︎ Oversaw the implementation of custom API integration that facilitates the purchase of Baggage Insurance and credit card payment processing
︎ Oversaw the implementation of custom API integration that facilitates the report and reconciliation of lost baggage claims
︎ Designed and developed numerous motion graphics clips to be displayed at trade show exhibits and social media promotion
︎ Designed numerous standup banner and trade show display assets
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