Project Coordinator Marketing

PROFESSIONAL SUMMARY

Full Name Asavela Ndayi

Identity Number 910*********

Gender Female

Ethnicity African

Nationality South African

Home Language IsiXhosa

Other Languages English, IsiZulu

Driver’s License Code 08/B

Address Highgrove Complex, Magaliessig, Sandton, Johannesburg Contact Number 078-***-****

E-mail *******.*****@*****.***

Notice Period One Calendar Month

PROFESSIONAL SUMMARY

I hold a National Diploma in Marketing and 5 years+ of practical experience in the industry, currently working at a youth radio station Y (previously known as YFM), as Marketing Project Coordinator. I have extensive experience in managing end-to-end marketing campaigns and marketing events. I’ve worked as a Key Accounts Manager for a brand activations agency. Implementing marketing proposals and plans, executing campaigns/activations end-to-end.

Marketing Co-ordination experience from one of the leading Fashion Retailers in the country specializing in client retention and relationship management.

Conceived, built, promoted, and managed a successful eatery business and developed professional growth in the process in terms of proactivity, consistency, as well as discipline of time management. I am determined, goal – driven and a dynamic professional with strong organizational skills, I strive to achieve optimal results. I have excellent verbal and written communication skills. CORE COMPETENCIES

Numerical Competence Excellent verbal and written communication skills B2B Attention to detail Time management Customer Service Experience Team Player Market Analysis Customer Relationship Management

Analytical Thinking Continuous Improvement Interpersonal Skills Strategic Planning People Management Multi-tasking Team Leadership Resourcefulness Meeting deadlines Campaign Manager Support Administrative Skills Project Coordination Decisive Negotiation Persuasion Activations Plan and Management MS Excel Phone Etiquette Flexibility Networking

WORK EXPERIENCE

MARKETING PROJECT COORDINATOR Y (YFM) – FEBRUARY 2021 – CURRENT

Working closely with the Marketing Manager on campaigns. Implementing marketing strategies from start to finish. Prepare post-campaign reports for performance tracking.

Proficient in client management, including proposal creation, ideation of customer engagement activities, and development of event concepts.

Skilled in administrative tasks such as coordinating radio bookings, handling briefs, and managing budgets.

Demonstrated success in project managing events, from ideation to execution, with a strong focus on stakeholder engagement and partnership development. Experienced in organizing a variety of events, including internal, partnership, and CSI events.

Project manage events from event design/concept, costings, timelines and execution.

Manage budgets and briefs.

Identify and pursue sponsorship opportunities to enhance event funding and brand partnerships.

Develop and present proposals to potential sponsors, highlighting benefits and engagement opportunities.

Maintain positive relationships with sponsors to ensure long-term collaboration and support.

Manage internal events (Y Bosberaad, Year-End, LYFE, GRYND) ASAVELA NDAYI RESUME – 2024

Coordinate partnership events (Cotton Fest, Exclusive White, Jams On Ice).

Organize CSI events (Nelson Mandela Foundation, JASA Breaking Barriers Awards).

Create content plans for the YFM website i.e. landing pages, event pages, competitions and promotions.

Conceptualized a social media strategy for "YFM Summer Fest," resulting in an increase in event attendance through targeted posts and engaging content.

Designed Instagram Stories and Facebook strategy featuring artist interviews and behind-the-scenes content, boosting social media engagement.

Google Analytics: Tracking website traffic, user behavior, and conversions for insights to implement effective strategies, achieve campaign goals and maximize ROI.

Create client proposals with customer engagement ideas.

Develop event concepts for client networking and catching up sessions.

Propose trade exchange/sponsorship opportunities.

Develop account plans for client retainment.

Prepare booking schedules and coordinate radio bookings.

Handle briefs, create interview scripts, and competition mechanics.

Source quotations and manage invoices.

Coordinate conferences and meetings.

Maintains relationships with event promoters, brands, and clients. KEY ACCOUNTS MANAGER DIGIWORX – JANUARY 2020 – JANUARY 2021

Executed client briefs for Vodacom GTM teams i

.e NXT LEVEL, MASS, FTTH, VODAWORLD

Planning and execution of marketing campaigns as per client’s objectives either to drive product education, drive revenue or drive brand awareness.

Successfully managed Game Store Birthday campaign across 9 stores in Gauteng to push postpaid sales and educate customers on contract products.

Managed a National Campaign consisting of four members per team in each province, to promote and sell a new in the market POS device - Vodacom Kwika

Managing activations: Planning activations from all elements and resources required; present a budget for approval – source quotes, coordinate deliverables, outline objectives to team leaders.

Train promoters on product knowledge, tactics to push targets and outline client’s expectations before each activation or campaign.

Create and manage marketing calendar for upcoming events, organize internal and external meetings with stakeholders and recording minutes.

Handle client events end-to-end; Book venues at discounted rates through my relationships with banqueting managers, source quotes from suppliers, brief client on deliverables for sign off and compile reports.

Debrief sessions with clients

Office management: expense requests documented on excel for promoter payments, supplier payments, fuel claims and allocate uncategorized expenses. Weekly reports on ongoing campaigns and record minutes of internal debrief sessions. Sort tasks by priority from action items outlined in meetings.

Ad hoc projects: prize giveaways, internal and external communication campaigns, BTL and competitions

Prepare presentations and reports after campaigns/activations

Bridge the communication gap internally (Head Office) and externally (brands and suppliers)

Build and maintain relationships with external stakeholders i.e clients, suppliers PROPRIETOR ILALI FOOD (Pty) Ltd JANUARY 2018 – DECEMBER 2019

Analysed competitive marketplace and industry trends to accordingly develop business strategies for revenue generation.

Developed pricing strategies and guidelines for new product development.

Managed marketing collaterals, advertising materials, marketing campaigns, and other promotional activities.

Maintained complete documentations for all product related activities.

Managed daily operations and train staff on preparation as well as operations.

Ensured enough training is available and completed for the team staff to be better equipped.

Set achievable goals to reach and maintain key areas of performance.

Advised staff on how to resolve issues with clients and deliver excellent customer service.

Nurtured friendly relationships with customers to increase loyalty and enhance our reputation.

Maintain updated records of daily, weekly, and monthly revenues and expenses. MARKETING COORDINATOR THE FOSCHINI GROUP FEBRUARY 2015 – DECEMBER 2017

Managed and resolved challenges that affect the internal and external stakeholders.

Managed communication and marketing material both internally (i.e. stores, Head Office) and externally

(brands and ad agencies). Compiling PowerPoint presentations and reports. Co-ordinating internal and external events from research, proposals and development working closely with the agency for BTL promotions, implementation, and execution.

Ad hoc projects, brand activations, prize giveaways, internal incentive drives, internal and external communication campaigns, BTL and competitions.

Manage the Club magazine social media (Facebook and Twitter activities). This includes responding to queries, promoting, and managing competitions, encourage consumer engagement on social media and building brand loyalty through constant engagement.

Worked closely with the external publishing media house to track website analytics, analyse website and social media reports, and execute tests to identify customer buying trends.

Source and mange opportunities including sponsorship opportunities for Brand Synergy and free advertising channels.

Coordinate with internal telemarketing teams to achieve monthly targets and billing. Planned product training sessions and incentive drives for teams.

EDUCATION:

● CAPE PENINSULA UNIVERSITY OF TECHNOLOGY (CPUT)

NATIONAL DIPLOMA IN MARKETING - 2016

● UMATAT HOLY CROSS HIGH SCHOOL

MATRIC - 2009

REFERENCES:

*Available upon request

Contact this candidate