Creative Director Social Media

CINDY SCHWINN TOMEK

773-***-**** *********@*****.*** cindyschwinntomek.com linkedin.com/in/cindyschwinntomek

CHICAGO, IL

SUMMARY

Award-winning Creative Director and Writer with extensive experience in conceptualizing and delivering award-winning, targeted, and creative campaigns for clients, ranging from startups to global agencies building famous brands, such as Bank of America, UnitedHealthcare and PediaSure. Focused on delivering on brand as well as to the bottom line. Work cross-functionally with various stakeholders across the organization. A strong leader skilled at motivating, training, and overseeing the performance of teams to ensure the achievement of company goals.

CORE COMPETENCIES

Creative Direction

Copy for Accessibility

Figma

Storytelling

Marketing Communications

Adept with AI Prompting, Dall-E

Concept Development

Leadership and Team Building

ChatGPT, Midjourney, Watson AI

Client Presentations

Performance Management

PowerPoint, Keynote

Campaign Development

Employee Mentoring and Training

Runway

PROFESSIONAL EXPERIENCE

LEO BURNETT, Chicago, IL 2/2021 - 3/2024

Creative Director / Copywriter

Clients Included: ALDI, Bank of America, United Healthcare

·Developed content and editorial strategy and creative to simplify complex financial information into more simple and easy to understand content for Better Money Habits, the financial education website from Bank of America.

·Developed social first campaigns for the Bank of America Chicago Distance series that touched all owned and organic media platforms.

·Led the team in creating a universal campaign platform and design systems for UnitedHealthcare Group Medicare Advantage plans, including user guides, social media, print, email, TV and direct to consumer work.

·ALDI Divisional Lead responsible for pulling down national brand campaigns at all local levels to tailor the work to individual markets throughout the nation.

ARC / LEO BURNETT, Chicago, IL 1/2015 – 1/2021

Creative Director / Copywriter

Clients Included: Dixie, PediaSure, Similac, Systane, Aldi, Babybel, Shoe Carnival, Kraft Heinz, Molson Coors, Kraft, Alcon, Coke, McDonald’s

·Provided creative direction and ideation for retail, TV, OLV, social, and online marketing.

·Acted as a strong leader that inspired a team of 6 Art Directors and Writers to create big, life-changing ideas that were on strategy.

·Spearheaded creative campaigns for Dixie, PediaSure, Similac, and Systane.

·Collaborated with others to pitch and win new business with brands such as Aldi, Babybel, Shoe Carnival, and Kraft Heinz.

·Spearheaded the creation of retail, shopper, and content marketing for MillerCoors, Kraft, and Alcon.

·Led the creative development and execution of global Coke / McDonald’s Value Drink program consisting of TV, radio, digital, out-of-home (OOH), and in store messaging.

·Added value to new business pitches by extending above-the-line work to in-store executions.

·Developed various on-premises experiences for multiple MillerCoors initiatives to facilitate branded interaction through the customer journey to engage customers and drive sales.

MARC USA, Chicago, IL 6/2013 – 5/2015

Associate Creative Director / Copywriter

Clients Included: Payless ShoeSource, Gold Eagle, DePaul University, and Girls, Inc

·Led the creative development and execution of the Payless ShoeSource brand campaigns with a specialization in quick-turn commercial productions in respond to sales reports in real time to help promote a sale to meet sales goals.

·Created compelling TV, print, online video, and digital creative campaigns for Payless ShoeSource, Gold Eagle, DePaul University, and Girls, Inc.

·Created polished, passionate, and pointed presentations for internal use such as Payless pitching to Steve Madden for an exclusive shoe line / collaboration.

·Developed pitches for prospective clients to win new business and upsold business to existing clients.

OTHER RELEVANT EXPERIENCE

DDB CHICAGO / OMNICOM, Chicago, IL

Copywriter

Clients Included: Safeway, H&R Block, The Chicago Field Museum, LensCrafters, Aveeno, McDonald’s, State Farm, Philips, Chicago Tribune - Red Eye

Media Types: Out-Of-Home (OOH), print, in store, web, TV and radio

DDB LONDON, Chicago, IL

Copywriter

Clients Included: Philips Healthcare

Won the global pitch for the Phillip’s Healthcare division, sold the campaign, and continued working remotely with the DDB London office for over a year.

EDUCATION AND CERTIFICATIONS

Generative AI: Prompt Engineering Basics, COURSERA, IBM Certification

Leveraging AI for Enhanced Content Creation, COURSERA

Bachelor of Business Administration, Ohio University, Athens, OH

AWARDS

·2020 Shopper Marketing, Single Retailer Program - Effie Awards

·Molson Coors Pints and Plates Pizza Activation at Walmart - Effie Awards

·Philadelphia Cream Cheese Pro Award Bronze – Best Sampling or Trial Recruitment Campaign

·STA-BIL Integrated Campaign - ADDY Gold –

·Similac - AdAge Recognition

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