Digital Marketing Director/ Account Director

Rachel Alcone

Dynamic and results-driven Marketing Director with over 16 years of experience in developing and executing innovative marketing strategies. Proven track record in driving revenue growth, increasing brand awareness, and leading high-performing teams. Adept at leveraging data analytics to optimize marketing campaigns and achieve organizational objectives. 32162 Pacific Coast Highway Laguna Beach, CA 949-***-**** *******@**.*** http://linkedin.com/in/rachel-alcone-9abaa853 https://rb.gy/ieaclr WORK EXPERIENCE

Redwood West — Head Of Marketing

01/2023 to 06/2024, Newport Beach, CA

Develop and implement comprehensive marketing strategies to increase brand recognition and drive sales growth.

- Lead a team of 12 marketing professionals, providing mentorship and performance evaluations.

- Oversee a marketing budget of $200,000 ensuring cost-effective allocation and maximizing ROI.

- Spearhead digital marketing initiatives, including SEO/SEM, email marketing, and social media campaigns, resulting in a 150% increase in online engagement.

- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

- Conduct market research to identify new opportunities and improve existing strategies.

- Analyze campaign performance data to refine tactics and enhance effectiveness. Ipsos — Director Of Marketing

Lenox Financial — Director Of Communications &Digital Strategy 01/2021 to 12/2022, Remote

Manage 3 national client accounts • Leverage data-driven insights to make informed decisions and foster innovative campaigns, ensuring alignment with overall business objectives.

-Developed omnichannel solutions that were based on quantitative and qualitative analytics.

• Attribution modeling and consumer behavior application

• CRM development, implementation, and management.

• Digital interactive and direct marketing programs. 02/2020 to 12/2020, Santa Ana, CA

- Directed the development and execution of marketing plans for multiple product lines, contributing to a 20% increase in annual revenue.

- Implemented a new CRM system that improved customer segmentation and targeted marketing efforts.

- Led the rebranding initiative that resulted in a 35 % increase in brand recognition.

- Coordinated with external agencies for advertising, media buying, and creative development.

- Increased social media following by through engaging content and targeted campaigns. Mamba — Digital Strategist &Planner

Omnicom — Manager- Digital Marketing And Social Media Omnicom — Marketing Coordinator

03/2018 to 01/2020, Santa Monica, CA

Managed the marketing team and external vendors to execute marketing strategies across various channels.

- Launched successful email marketing campaigns that increased open rates by 55% and click-through rates by 32%

- Conducted competitive analysis and market research to inform strategic decisions.

- Developed and executed content marketing strategies that increased website tra!c by 26%.

- Collaborated with sales teams to create aligned marketing materials and sales tools. 06/2012 to 02/2018, Irvine, CA

Built brand roadmaps about consumer motives and forecasting future behaviors based on online behavior, so that brands can build relationships with their customers.

• Trained and oversaw two teams of bicoastal employees and interns in the Retail Innovation Lab & Social Media Departments, focusing on strategy, research, pitching ideas to clients, and additional services such as "insights and analytics". 06/2003 to 05/2008, Irvine, CA

Marketing coordinator for executive teams and client coordinator. Researched latest marketing trends.

Prepared and responded to RFP’s

Manage Digital Touch points and corresponding data insights. Coordinate CPG in store and Digital Touch points.

EDUCATION

University Of California, Berkeley — BA In Digital Media Communication SKILLS

PREVIOUS CLIENTS

June 2008 to June 2012

Core Competencies: - Strategic Marketing Planning - Brand Development & Management - Digital Marketing & Social Media - Market Research & Data Analysis - Customer Relationship Management (CRM) - Budget Management & Optimization - Team Leadership

& Development - Content Creation & Copywriting - Advertising & Media Buying - SEO/SEM Strategies

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