Content Specialist

Amanda Son

*********-*******@*******.*** 828-***-**** Swannanoa, NC

https://linkedin.com/in/amanda-son-writer

SUMMARY Seasoned Content Specialist with 15 years of experience, adept in developing high-quality, engaging content and managing social media profiles. Proficient in CRM systems, with a proven track record in executing targeted advertising campaigns and crafting compelling case studies. Seeking a role as a Content Writer to leverage expertise in creating persuasive copy and multimedia content. WORK EXPERIENCE Wunderlust Creative Solutions Swannanoa, NC Content Specialist Jan 2022 - Present

• Design and develop a diverse range of creative projects to meet client objectives, including graphic and web design, advertising, marketing, video production, and animation.

• Collaborate with cross-functional teams, including writers, editors, and photographers, to align on client vision and project requirements.

• Utilize advanced tools and software to produce high-quality, engaging content, including digital art banners, logos, and flyers, ensuring alignment with project goals.

• Manage client social media profiles and execute targeted advertising campaigns, while also creating compelling blog posts and articles for online publication. IAPWE United States

Freelance Writer Sep 2023 - Present

• Develop and deliver high-quality, engaging content tailored to a diverse client base, adhering to IAPWE's stringent editorial guidelines and meeting strict deadlines for various writing projects.

Designhill United States of America

Freelance Graphic Designer Aug 2021 - Present

• Conceptualize and execute visually compelling designs for clients across various industries, ensuring brand consistency and meeting project deadlines with high client satisfaction rates.

Midnight Unlimited Asheville, NC 28803

Copywriter Jan 2020 - Feb 2022

• Crafted compelling and persuasive copy across various mediums, including web content, email campaigns, and advertising materials, aligning with Midnight Unlimited's brand voice and strategic marketing objectives. Arise United States of America

Virtual Assistant Oct 2018 - Apr 2021

• Provided comprehensive administrative support remotely, managing correspondence, scheduling, and data entry, while ensuring efficient operations for Arise's diverse client base.

Upwork

Freelance Marketer/Advertiser 2018 - 2020

• Developed and executed targeted marketing campaigns, including creation of digital assets such as landing pages, banners, logos, and flyers, effectively promoting client products.

• Managed and optimized client social media profiles, enhancing brand presence and engagement across multiple platforms.

• Crafted compelling blog posts and articles for diverse websites and magazines, and managed affiliate marketing initiatives through platforms like CJ, Digistore, Impact, and PartnerStack.

Asheville Citizens Times Asheville, NC, 28806

Independent Contractor- Logistics & Transportation Aug 2017 - Mar 2019

• Managed comprehensive logistics and transportation operations as an Independent Contractor at Asheville Citizens Times, ensuring timely distribution and delivery of publications across designated routes. Swannanoa Community Store

Retail District Manager 2009 - 2017

• Elevated to a management role within one year, demonstrating rapid adaptability and leadership skills in a retail environment.

• Managed a team of 10, ensuring accurate completion of essential operational tasks, including ledger reconciliation and paperwork filing.

• Streamlined employee scheduling and payroll processes, contributing to increased operational efficiency.

• Negotiated a new vendor contract and optimized staffing, resulting in a significant 35% improvement in profit margins.

EDUCATION Asheville Buncombe Technical Community College Associates of Allied Health Sciences, Allied Health Sciences Asheville, North Carolina

2023

Asheville Buncombe Technical Community College

High School Diploma/GED, General Studies

Asheville, North Carolina

2007

CERTIFICATIONS Technicle Writing, Coursera 2019

Google Adwords, Grow with Google 2018

Creative Writing, Coursera 2021

Social Media Marketing, HooteSuite 2020

Graphic Design, Coursera 2022

Business Writing, Coursera 2023

Inbound Marketing, HubSpot 2022

Email Marketing, Coursera 2022

Google Analytics, Grow with Google 2017

Copywriting, Digital Copywriter 2023

Microsoft 365, Microsoft 2020

SKILLS Logo Branding • Relationship-Building • Sales Forecasting • Presentation Skills • Illustration • Strategic Sales Planning • Multi-Tasking Execution • Digital Marketing Design • Marketing Campaigns Development • Protocols Marketing Strategy • Strong Negotiation Skills • Proficiency in CRM Software • Excellent Communication • Analytical Skills for Market Analysis • Leadership and Team Development • Microsoft Office Suite • Management • Leadership • SEO Knowledge • Problem-Solving • Analytical Skills • Project Management • Creativity • Research • SEO optimization • Copywriting • Content management systems (CMS) • Social media proficiency • Time management • Adaptability • Attention to detail • Editorial skills • copywriting • social media marketing • email marketing • inbound marketing • social media management

• outbound marketing • content strategy • branding knowledge • marketing strategy

• Writing • Communication • Critical Thinking • Proactive

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