Social Media Digital Marketing

Kaci Burden

Relocating to Phoenix, Arizona ************@*****.*** 847-***-****

EDUCATION

University of Arizona Tucson, AZ

Bachelor of Arts, Information Science &Technology, eSociety May 2020 University of New Haven Barcelona, Spain

Major: Communication & Journalism April 2019

PROFESSIONAL EXPERIENCE

Vaughan Hospitality Group Chicago, IL

Digital Marketing Specialist April 2022 - Present

● Oversee and create social media content and digital assets for six different restaurants on Instagram, Facebook, and TikTok

● Develop monthly digital marketing plans, content scheduling, and email marketing campaigns

● Launched 30+ influencer campaigns resulting in a 40% increase in following and a 15% increase in engagement rate

● Develop advertising campaigns (Instagram/Facebook) and launch Google AdWords and SEO campaigns for each restaurant's website

● Create, film, and edit video content for Instagram Reels and TikTok which accumulated over 10 million views

● Maintain restaurant and company website by editing and updating current pages, and continually optimizing the website based on analytics

● Research and identify current digital marketing trends to implement across all platforms Deborah Mitchell Media & Associates Remote

Social Media Manager Nov 2020- May 2022

● Managed, created, and implemented social media and digital marketing content for the Amazon Conservation Team, Dr. Mark Plotkin, and Plants of the Gods Podcast on Instagram, Facebook, TikTok, YouTube, and Twitter

● Developed social media plans for clients resulting in a 25% increase in brand awareness and a 10% increase in engagement across all platforms

● Managed and promoted Plants of the Gods Podcast with over 200,000 downloads within 11 months on podcast platforms and optimized podcast content on YouTube

● Tracked, analyzed, and reported weekly analytics and KPIs to clients

● Monitored paid and organic social media metrics and made data-driven decisions to optimize content and campaigns PlaylistStreams Remote

Social & Operations Specialist Aug 2021- Dec 2021

● Managed and created social media content on Instagram, Facebook, and Twitter

● Grew and expanded artist's presence on Spotify by connecting with playlist owners

● Edited video content for Instagram Reels, utilizing trends to increase brand reach

● Raised the overall engagement rate of social channels by 25%, resulting in an increase of followers by 50% iHeartMedia Tucson, AZ

Digital Online Content Coordinator Oct 2019-Oct 2020

● Positioned and executed the development and implementation of new social media plans to attract new listeners and increase brand awareness on Instagram, Facebook, Twitter, and TikTok accounts for all Tucson stations

● Posted on relevant blogs using original content and trending topics

● Developed video content for promotional purposes using Final Cut Pro and CapCut

● Pitched creative ideas for digital promotions

Promotional Event Support

● Conducted on-site promotions, contests, and activations

● Coordinated and oversaw on-site appearances, remotes, and events with artists and radio programmers WPWX Crawford Broadcasting Hammond, IN

Digital Marketing Intern June 2018- July 2018

● Built and maintained the station’s website; creating weekly polls that provide helpful feedback regarding the targeted demographic

● Updated master calendars for staff with relevant events, concerts, contests, etc

● Prepared content for artist promotion through the station’s website. 247HH Chicago, IL

Digital Intern June 2018-Aug 2018

● Created and pitched promotional techniques to increase social media visibility

● Analyzed artist musical trends on various programs such as Spotify and iTunes

● Developed video editing skills while assisting the Video Production team onset of multiple artist shoots SKILLS

Social Media Management, Paid Social Media Advertising, Data Analytics, Instagram, Facebook, Twitter, TikTok, YouTube, Linkedin, Hootsuite, Sprout Social, Google Ads, SEO, Microsoft Office, Graphic Design, Video Editing, Adobe Creative Cloud, Final Cut Pro, iMovie, CopyWriting, Shopify

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