Creative Graphic Designer with 14 years experience

Profile

I am a graphic designer with ** years of experience in a B2B and B2C marketing setting. Highly experienced in Adobe CC Photoshop, XD, Illustrator, InDesign, Acrobat, alongside it’s latest features of AI Generative tools and Adobe online. Recognized by peers for reliability in diligence, efficiency and consistent minimal turnarounds, fast approvals in both print and digital projects. I also have experience in creative writings for marketing purposes and digital content. Skilled in conceptualizing original design content such as logos, lockups and branding. Experience in coordinating with print production, such as color corrections, proof approvals, preparing files properly for print to minimize complications/ corrections and knowledge of CMYK vs Pantone color processes. Experience

GRAPHIC DESIGNER, PHARMAVITE, WEST HILLS, CA

November 2023 - June 2024

Working alongside the “Creative Team” consisting of other respected designers, I design mostly Nature Made® vitamins branded print/digital advertisements, in-store displays/endcaps, and digital marketing content for their website, naturemade.com including B2C websites that carry Nature Made products. Recognized as reliable, independent, with quick efficient results for each project.

• Design half page/full page Nature Made/Kirkland Signature print advertisements for Costco Connection, Military, Giant Eagle and other various magazines across the country.

• Conceptualize, to full production of trays, displays and end caps (in-store shelf display at end of aisle) for Walmart, Target, Costco and Kroger featuring the latest Nature Made gummy products for men’s and women’s wellness, to back-to-school promos.

• Design digital assets for Naturemade.com, including other major B2C clients’ websites that carry Nature Made product. This includes following exclusive design guidelines/templates for web banners, ads for social and shopping apps, e-tail/PDP for Walmart.com, Costco.com and Amazon.com.

• Photo manipulation of various life and product images for online articles and blogs at NatureMade.com and other B2C clientele.

GRAPHIC DESIGNER, INTERAMERICAN MOTOR COMPANY, CANOGA PARK, CA August 2005 - April 2019

Design all B2B marketing assets, using Adobe Creative Suite, for campaigns and public events organized with the Marketing Director, including developing wordings targeted to B2B clientele, promotional digital content, embroidery, printing materials and packaging. Closely working with the IT Leonard Brizuela

Cell: 805-***-**** ******@*****.*** 1503 Deanna Ave, Simi Valley CA, 93063 Portfolio website: https://len57430.wixsite.com/lb-graphic-design Department to design the UI for the company’s mobile app, plus designing exclusive digital content for the company’s website. As their only in-house designer, I have saved additional costs for the company with condensing product photography time, comparing print vendor quotes, and project managing.

• Designed fliers (considered as sell sheets) for product spotlights, specials and news to inform the customer base.

• Daily experience working in a fast-paced environment. Accustomed to completing projects ahead of time, as numerous requests are last minute, and able to complete within a day or two.

• Create web banners and landing pages (in PDF) for the IMC website to spotlight products and/or brands that are being promoted for the month. Also shot and edit images of products (if vendor has none), for all product promotions (for fliers and web banners).

• I oversaw the design and packaging print production of their private brand line, “Original Performance,” from initiation, to full production. This includes origination of the logo, and all art on packaging and labels.

• Design a different Christmas card each year for the company.

• Design exclusive original logos for various marketing campaigns and exclusive customer programs for the company.

• Coordinated with the IT department in designing the content for IMC mobile app’s UI. Also create mock-ups of updated menus, features, etc, for the company’s website.

• Design all signs, banners, hats, trophies and clothing for the company’s annual vendor golf events.

• Create monthly advertisements for the aftermarket auto parts magazines. Education

Woodbury University, Burbank, CA — Bachelor’s of Science in Animation & Graphic Design Skills

• Adobe Photoshop

• Adobe XD

• Adobe Illustrator

• Adobe InDesign

• Adobe Flash

• Canva

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