JESSICA HERNANDEZ, MBA
Van Nuys, CA
Mobile:818-***-****
Email: *********@*****.***
LinkedIn: https://www.linkedin.com/in/jesshrdez
Director of Business Development & Operations- Marketing & Sales Nov ‘19 – Present
Kidazzler, Inc., Sherman Oaks, CA
Orchestrating the management of a robust network of micro-bloggers, ensuring seamless communication with account teams and fostering collaboration in the development of marketing campaign presentations for clients and new business opportunities.
Successfully preparing and delivering pitch decks, meeting all requests for proposals requirements, and contributing to a 20% quarterly increase in engagement for marketing campaigns on social media platforms.
Negotiating marketing contracts, consistently meeting quarterly quotas, identifying opportunities and coordinating client’s marketing goals and requirements with company objectives in a tech startup environment.
Strategically organize and coordinate new marketing methods on products and/or services for customer success, ensuring posts go live at agreed-upon times, achieving 100% adherence to schedules.
Creating successful messaging for driving brand awareness and organic traffic for every account by monitoring micro-bloggers posts and analyzing marketing data from current & past campaigns.
Overseeing 70+ accounts, managing marketing campaigns, and analyzing customer metrics. Conducting in-depth research and analysis of quantitative and qualitative data to comprehend consumer needs and purchasing behavior, while also providing comprehensive reporting on campaign performance.
Developing and maintaining accounts by fostering long-lasting, productive client relationships through effective nurturing and relationship-building strategies.
Driving revenue growth with high sales in developing business accounts on continuous marketing campaigns and working cross-functionally with the team, resulting in a 20% increase in organic traffic.
Showroom Sales Director May ’16- Oct ’19
Lapchi- Rug Design Studio, West Hollywood, CA
Managed showroom operations and high-end projects, ensuring a positive client experience while cultivating client relationships within the A & D community and retail sector.
Generated and pursued new business opportunities by identifying potential clients, creating leads, and actively reaching out to prospective clients.
Achieved high revenue growth through six-figure sales by presenting and selling custom design rugs to high luxury clients, meeting tight deadlines.
Effectively communicated with clients and external vendors throughout entire design projects, showcasing exceptional follow-through skills.
Showroom Sales Executive Assistant Sept ‘08 – May ’16
Innovations in Wallcoverings, Inc., West Hollywood, CA
Provided administrative and sales support to Showroom Manager and Executive Sales Reps, meeting timely design project deadlines.
Managed sample department, procured products, and assisted showroom clients, exceeding sales goals quarterly through a service- oriented approach and extensive product knowledge.
Built and maintained strong client relationships through consistent communications, promptly addressing any product delays or issues, and providing exceptional customer service.
EDUCATION
Master of Business Administration (M.B.A.)
Concentrations- Marketing and Global Business
Pepperdine University, Graziadio Business School, Los Angeles, CA 2022
Bachelor of Fine Arts (B.F.A.), Interior Design. (FIDER Accredited)
American InterContinental University, Los Angeles, CA
SKILLS
Language Skills: Fluent in Spanish- reading, writing, and speaking.
Technical Proficiency: Mac & PC, Microsoft Office 365 Suite, Google Suite, Workplace Chat (Slack, Microsoft Teams, Google Chat, etc.), Zoom, Social Media Platforms, MailChimp, and Canva.
CRM tools: Working knowledge of Salesforce and HubSpot.
Communication: Strong written, listening, and effective verbal communication skills.
Strategic & Creative Development: Strong ability to develop strategic and creative ideas with attention to detail.
Account & Project Management: Proactive with the ability to multitask and balance a demanding workload with time efficiency, follow-through, planning (led concurrent projects through completion leading to high ROI), and team- oriented skills
Problem Solving: Resourceful, solutions-oriented, and self-motivated.
Strong structured skills: negotiations, strong analytical skills, qualitative and quantitative skills, adaptability, precision-focused, multi-tasking skills, and orderly skills.
Marketing skills: Brand awareness, brand messaging, brand marketing, campaign development, marketing strategy
Building long-term client relationships
Outstanding presentation skills