creative director

Social Media Marketing Writing

Market Insight Brand strategy

Brand

Positioning

Creative Brief Writing

Trend Analysis Multitasking

Budget Management Reporting

Content Planning Research

My name is Zarmeenah Cadavid, and I bring over five years of experience in digital marketing. I have held roles such as Social Media Manager, Creative Director, and Head of Growth in both small and large law firms. I also have over three years of experience working in agencies. My specialties include SWOT analysis,

concept development, and storytelling. As a highly creative individual, I excel in all facets of digital marketing, with particular strengths in creative strategy and brand positioning.

ABOUT ME

SKILLS

EDUCATION

ENTREPRENEURSHIP

EXPERIENCE

Expert in crafting compelling ad copy for Meta and Google Ads, significantly boosting click-through rates (CTR) and conversion rates.

Specialized in developing brand identities for tech startups, leading to notable increases in brand recognition and market presence.

Managed graphic design teams, achieving faster project turnaround times and increased audience engagement through optimized workflows and creative direction. K&J Growth Hackers 2023-Present

DePaul University 2019-2020

CREATIVE DIRECTOR

M.B.A. (MARKETING)

Directed multi-channel marketing campaigns for various companies, driving a 30% increase in online traffic and a 22% uplift in conversions within six months through strategic SEO, PPC, and social media initiatives.

Collaborated with brand strategists and graphic designers to develop and execute cohesive digital marketing plans for business-to-business companies, enhancing brand

consistency and market reach.

BrandExtract 2022-2023

SOCIAL MEDIA STRATEGIST

REFERENCE

Founded a sustainable jewelry online

store.

Executed full-scale marketing strategies.

Directed brand videos, optimized web

content, crafted compelling narratives

and conducted market research.

Zeyvarr.com 2021-Present

FOUNDER

Phone: 337-***-****

Email: ******@************.***

BrandExtract

CHRIS WILKS

LinkedIn *********@*****.***

University of Central Florida 2014-2016

LEGAL STUDIES

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