Ad Management Manager

DONNA FEHLMAN

760-***-**** *****.*******@*****.*** linkedin.com/in/donna-fehlman/

Producer Client Relationship Management Post-Production

Technically savvy Project Manager experienced in producing creative radio and television campaigns that engage audiences for a variety of Cable TV companies. Excels at client onboarding and training. Proven ability to maintain quality content while meeting deadlines in a dynamic environment. Trusted business partner and collaborator who successfully delivers customized solutions and innovative programs that increase brand awareness and drive engagement addressing the ever-changing market demands. Developed core competencies in:

●Project Management

●Training and Mentoring

●Enterprise Management Systems

●Business Process Development

●Client Retention

Ad Serving Platforms

PROFESSIONAL EXPERIENCE

SALESFORCE – Remote April 2021 – Present

Broadcast Producer

Joined the Customer Success Group to update and rebrand a series of client facing accelerator videos.

●Created strategic initiatives, project briefs, user stories in Salesforce proprietary project management system

●Collaborated and with creative teams in an agile workflow environment

●Partnered with creative agencies to create compelling graphics

●Facilitated and filmed interviews for internal employee enablement program

●Partnered with SME teams to outline and write scripts

FREEWHEEL, a Comcast Company – New York, NY April 2016 – March 2020

Producer

Charged with managing national advertising campaigns for key cable TV clients with diverse work flows and deliverables. Clients include: Cox Communications, Verizon, Mediacom, and Frontier.

●Led the post-production team creating and delivering high quality content on time and on budget for national and local level TV spots

●Developed an efficient workflow for the team improving asset flow, reducing turnaround time, and making it easier to share information between departments

●Partnered with engineering to revamp the marketing tool resulting in a more user-friendly UI

●Maintained and managed creative content, graphics, music, and voice-overs on a custom Content Management System and client facing websites

●Collaborated with agencies, clients, and internal teams to define project scope, and maintain project documents including timelines, internal processes, and media assets, as well as utilized Zoho, Zendesk, and JIRA for project management

●Planned and controlled quality by monitoring media assets and involving the Quality Assurance and Media Operations teams

VISIBLE WORLD – New York, NY November 2014 – April 2016

Account Manager

Responsible for managing client relationships while supporting the producers. Coordinated the monthly billing for Comcast. Assembled weekly client reports for ad trafficking and on-air talent.

●Developed the PowerPoint presentation for onboarding new clients and trained them on the online marketing tool

●Supported the sales team in meetings and created one-sheets for potential clients

●Advised clients while building marketing campaigns and trafficked ads to stations across the U.S.

●Monitored trafficking reports daily and problem solved with stations missing ads

●Succeeded in retaining clients by surpassing previous expectations and quick problem solving

DEFINITION 6 – New York, NY June 2012 – November 2014

Media Operations and Distribution

Worked on a 24/7 news distribution team releasing press releases for over 200 global clients. Operated live broadcasts across multiple sites and satellite feeds.

●Produced web pages for interactive press releases, news stories, and other online content through a custom Content Management System

●Spearheaded site migration teams and succeeded at meeting deadlines

●Published approved content to multiple live sites. Transcoded press content in order to create online press releases with downloadable video and image content in varying specifications

●Built and maintained landing pages, managed online assets, created image galleries, and migrated content to updated sites

●Managed client relations and became the point person for problem solving

●Created a workflow for the team to make delegating tasks and client requests more efficient

MEDIAPLACE – New York, NY May 2009 – February 2012

Assistant Video Editor

Compiled and edited programs for clients such as: Harley-Davidson, Metro PCS, and Footlocker. Responsible for logging video footage and file management

●Responsible for studio set up of scheduled interviews with visiting artists

●Assisted in the casting process for in-store Metro PCS commercials

●Sanitized music videos to meet the standards of clients

EDUCATION

Bachelor of Arts, Broadcast Electronic Communication Arts

San Francisco State University – San Francisco, CA

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