ASSOCIATE, PAID MEDIA

KENT HODGES

Chicago, IL

314-***-****

*********@*****.***

Work Experience

ASSOCIATE, PAID MEDIA Aug 2023 – Current

Marquee Sports Network, Chicago, IL

• Strategize and execute paid media plans built around Chicago Cubs, Chicago Sky and Chicago Bears content running across our linear, digital and social media feeds

• Manage revenue, deliverables, invoicing and copy across several platforms for national and local facing advertisers

• Conduct extensive research across the Chicago (and Midwest) DMA to understand how our brand measures against competitors and develop ways to appeal to weaker demographics

• Utilize technology such as Nielsen, GAM, Zoomph, Excel, etc. to generate reports and provide clients with tangible results

• Collaborate with marketing and social media teams to host activations outside of Wrigley Field and around Chicago along with branded content posted on our socials to drive brand awareness and cater to younger audiences

SENIOR MEDIA SALES PLANNER Feb 2022 – Aug 2023

Marquee Sports Network, Chicago, IL

• Plan and manage over 100 media plans on linear and digital throughout the Chicago Cubs pre, post and regular season

• Work closely with internal teams from traffic, marketing and finance to ensure all back end logistics were handled along with working externally with agencies and client partners to secure assets throughout the year

• Schedule and host all client entertainment activities ranging from hosting in our suite at Wrigley to coordinating flights and dates for Spring Training and MLB All-Star trips

• Maintain budget control and revenue flow for over $30 million annually for national and local targeted advertisers

SALES INTERN Jun 2021 - Feb 2022

Marquee Sports Network, Chicago, IL

• Participate in sales meetings, client meetings and presentation preparations

• Conduct thorough client research to prepare sales team for upcoming meetings and potential revenue opportunities

• Monitor market competition for leads

• Provide digital and social monitoring and perspective

• Participate in experiential and entertainment events in anticipation of fans returning to Wrigley Education

DePaul University

Chicago, IL

2019

St. Louis Community College

Associate’s Degree in Business Administration

2016 – 2018

Skills

• Media Planning (tracking ratings and impressions, creating campaigns, posting across several platforms)

• Digital Media, Large Scale Marketing, Advertising Operations, Media Agencies, Strategizing

Contact this candidate