AYCHA ARAYA - CHAUVET
*** ******** **** ******* ** M4S 1J7 c: 647-***-****
e: *****.*****@*****.*** portfolio: www.aychaaraya.com With a strong foundation in technical design development and collaboration with visionary fashion entrepreneurs, Araya confidently creates market-ready collections from A- Z. PROFESSIONAL EXPERIENCE
Cobmex Inc Toronto ON
Senior Technical Designer Men's & Women's Knitwear February 2024- present
● Managed knitwear product development for key client accounts, including GPS, Hunter Apparel UK, Logistik, and Cintas.
● Created tech packs for all knitwear products and oversaw progress with overseas factories.
● Attended design and product development meetings, and weekly scheduling meetings, where my input was critical for advancement.
● Assisted in implementing PLM systems (Aptean) within the company's production infrastructure. San Francisco + Iris Setlakwe Montreal QC
Senior Fashion Designer and Buyer Womens Knitwear, Dresses, Wovens June 2022 - August 2023
● Collaborated with the Director (Stephanie LeFrance, Iris Setlake and Mariloup Wolfe) to co-create collections, leading the completion of drawings, tech packs, and BOMs.
● Co-created seasonal mood boards for brand development teams to use as guidelines for merchandise.
● Created detailed design decks, conducting all research and sketches independently, and presented them to the Design Director as well as Sales and Marketing team and Design team
● Learned and utilized the Blue Cherry PLM system to develop designs, create tech packs, and compile BOMs for overseas factories.
● Attended weekly design merchandising meetings to stay updated on sales statistics.
● Coordinated the work for Techncal designer and assistants to ensured timely completion of all tech packs to meet production target dates, maintaining organized schedules for manufacturers.
● Maintained good communication with overseas factories on lab dips and changes to tech pack using Outlook.
● Envisioned collections and delivery groups featuring trendy styles that consistently became best sellers at trade shows in the USA and / or in the retail sops.
● Managed and wrote orders for merchandise categories including knitwear, suiting, and Mariloup Wolfe brand.
● Conducted meetings with the in-house design team and vendors to schedule the production of samples, ensuring the timely completion of all tech packs and final samples to meet target dates for sales and marketing teams.
● Advised on corrections and maintained updated tech packs throughout the development phase.
● Co-created artwork and/or purchased textile designs from vendors, ensuring alignment with our design direction.
● Worked closely with the sales team and merchandisers to group the overall collection into cohesive product lines.
● Traveled to vendors and international trade shows to manage design development and source materials.
● Conducted shopping trips and purchased samples, and photographed looks in European markets for inspiration.
● Managed assistants and in-house atelier craftspeople to achieve design direction and product development goals. LA Roxx Los Angeles CA Montreal QC
Apparel Designer Celebrity Wardrobe February 2020- May 2022
● Designed apparel for pop stars, dancers, and performers for multimedia projects and performances.
● Consulted with fashion stylists on bespoke wardrobes for celebrity clients, sourcing materials, leather, trims, and accessories.
● Led the design department and developed artists' designs by providing patterns, tech files, and first and final samples.
● Planned production strategies for wardrobes for all clients, coordinating with overseas manufacturers and local sample rooms.
● Created tech files, including specs and grading charts, tailored to each client's brand.
● Provided branding design for some clients, including logo design, packaging, and web/social media design. Louis Vuitton West Covina CA
Product Developer Leather goods March 2018 - November 2019
● Managed the development of leather goods in West Covina CA
● Used a PLM system to document and communicate the developments in the production line.
● Played a vital role in bridging the vision of the French Design house with the local workforce in AYCHA ARAYA - CHAUVET
203 Millwood road Toronto ON M4S 1J7 c: 647-***-**** e: *****.*****@*****.*** portfolio: www.aychaaraya.com PROFESSIONAL EXPERIENCE Continued
Roxy + South West Cotton Co Biarritz France
Senior Designer Beachwear
December 15- January 2019
● Provided designs and executed production strategy for first samples of collections with great commercial success.
● Created collections with drawings and BOMs based on specific brand identities, which garnered praise with press.
● Collaborated with Directors on designs and developed their ideas from A-Z.
● Attended relevant trade shows, either: Premier Vision, LFW, Bread, and Butter, Canton Fair, Bangkok Market, which
● resulted in productive business relations that advanced the direction of the collection and brand identity.
● Designed detailed drawings and at times draped "toiles" and made first patterns that ultimately communicated the
● direction of the collection and helped the design team do their jobs efficiently. (Pattern makers, cutters, sewers ).
● Kept all tech packs update throughout the development process.
● Designed various apparel groups such as Pret-a-Porter, Lingerie, Swimwear, Sweatshirts, Outwear
● Attend fittings and wrote detailed fit notes for pattern makers and sample sewers.
● Maintained daily communication with all vendors throughout the development of all products.
● Sent tech files with comments to overseas factories, China, Thailand.
● Managed all sample developers for collection.
Victoria’s Secret / INTIMARK SCC
Senior Designer Intimate and Loungewear Apparel March 09 – December 2011
● Highly skilled at using Photoshop and Illustrator to communicate designs and their details for various ranges of garments. Lingerie, sleepwear, Ready-To-Wear / Cut and Sew knits.
● Worked directly with the manufacturer in Mexico to design for brands such as Angels, Sexy Little Things, Very Sexy and PINK!.
● Designed textiles and prints utilizing a network of suppliers to reinvent collection season after season resulting in new fabrics other collections were able to utilize successfully.
● Created exclusive prints and T-shirt graphics for specific brands
● Confident at leading presentations of collections to Directors surpassing sales expectations.
● Experienced managing sample production in the sample room. Worked closely with Product Developers to solve problems and finding ways for continuous improvement.
● Traveled to trade shows and suppliers to collect materials for the next collection.
● I directed the graphic design team in Sri Lanka for Graphic development.
● Worked directly with suppliers to develop fabrics and trims inventing new elastics for unique designs.
● Worked with design resource websites and attended fashion forecast seminars.
● Develop long and short-term strategic product plans for the design team and design processes to support business strategies while collaborating with many departments of the company. SKILLS
Storytelling with trend and fashion direction.Creating tech files/specs for product design using Creative Suite. Illustrator and designer of apparel using CLO and Procreate. Colour scheme expert. Product development using PLM systems like Blue Cherry. Brand developer / mood / story board creator. Fabric development, innovation dye and wash technique. Textile researcher. Knitwear expertise. Languages: Fluent in English, Spanish and French.
EDUCATION
● Parsons Paris, Paris College of Art (PCA) 2011
● Ryerson University (Toronto) Combined BA Fashion Design