Business Development Social Media

Matt Piacente

*** *. **** ******, **** **** - Chicago, IL 60611

312-***-**** - **************@*****.*** - linkedin.com/in/mattpiacente

Director of Integrated Marketing & Creative Strategy

Collaborative Leadership Business Development Marketing Campaigns Public Relations

Communications & Messaging Project Planning Media & Entertainment P&L Oversight

An accomplished senior executive with unrivaled experience and success amplifying P&L performance, brand visibility, impact, and operational efficiencies by crafting captivating, engaging marketing and communications campaigns that resonate with audiences and employing groundbreaking messaging strategies. Champion digital transformation initiatives and integrate innovative technology to revolutionize traditional practices.

Articulate and align company vision and strategy, driving comprehensive employee engagement. Cultivate a cohesive work environment and anticipate customer needs to design solutions that exceed expectations. Encourage creative problem-solving and navigate unforeseen challenges with resilience. Balance invention with practicality to advance organizational objectives. Additional competencies include:

Cross-Functional Direction • Business Integrity • Team Building & Employee Engagement

Event Planning • Customer Satisfaction • Stakeholder Relations • Operational Effectiveness

Digital Programming • Large-Scale Project Management • Ideation-Centric Creativity

Career Experience

Fox 32 Chicago, Chicago, IL 2016-2024

The local Fox broadcast affiliate serving the Chicago metropolitan area and one of the local area’s leading TV stations.

Vice President, News Director

Strengthened the owned and operated news division, overseeing 10+ hours of daily live coverage. Hired and managed talent and 120+ producers, content creators, technical employees, and the administrative team. Allocated resources for programming and newsgathering. Presented marketing strategy concepts to advertising clients and company partners. Allocated a $10 million operating budget. Reported to the general manager.

Brought 2.5+ million visitors to the station’s social media pages using strategic highlighting of posts, engaging the station’s high-profile talent with users, and launching brand-sponsored contesting for viewers.

Contributed $600,000 in savings by developing hybrid jobs and utilizing groundbreaking newsgathering and weather-reporting technology.

Garnered $500,000 in additional annual revenue by introducing four special event programs without adding staffing or reallocating technical positions, engaging with additional sponsors, and attracting a new generation of viewers.

Produced $300,000 of incremental revenue from the company’s YouTube page by incorporating effective search engine optimization techniques, producing longer-form content, and cross-promoting from the website and social media pages.

Raised $200,000 more revenue by incorporating sponsor-driven, live remote programming.

Spurred a 50% surge in TV ratings, reaching an 18% sales market share by partnering with the sales team, boosting news coverage across all venues, and maintaining journalistic integrity in content development.

Drove a 25% hike in associate retention by exercising bargaining tactics during performance reviews that kept individual employment agreements within budget parameters.

National Broadcasting Company (NBC), Hartford & New Haven, CT & Chicago, IL Pre-2007-2016

An American commercial broadcast television and radio network serving as the flagship property of the NBC entertainment division.

Vice President, News Director- NBC Connecticut (2014-2016)

Orchestrated the two Connecticut stations’ direction and production quality. Administered a $5 million operating budget through a 100-person staff. Answered to the general manager.

Generated $700,000 in revenue by producing weekly non-news programming without increasing the staff and creating sponsor-driven live events, holiday programs, contesting, and initiating web page takeovers.

Delivered $100,000 of unanticipated profit by driving programming that increased ratings.

Reached the #1 ranking among late-night news programs by using broadcast and digital platforms for intra-community promotion and breaking in with the news team for real-time coverage of key stories and weather events.

Manager, News & Content Development - NBC 5 Chicago (2010-2014)

Managed digital content creation, logistics, and distribution. Functioned as the executive producer and event planner for the City of Chicago Summer Music Fest. Directed three associates and the spending of a $200,000 budget. Served under the news director.

Captured $250,000 of new revenue and a 20% increase in sponsorships by increasing brand awareness via a weather-focused marketing campaign that included an NBC-branded and client-sponsored weather truck roaming the streets and title-sponsored broadcasts of local high-school playoffs.

Inspired a 20% increase in viewer engagement by championing the creation of a “nonstop” digital channel offering five consecutive hours of daily programming and election coverage interrupted by breaking news and severe weather alerts. One of only four NBC stations to achieve the goal.

Achieved a 20% reduction in studio usage and a 10% increase in sponsor-driven revenue by introducing remotely hosted digital programs at sponsor locations.

Realized a 10% increase in the station’s overall programming content by preparing digital stories for use on the broadcast platform.

Slashed 10% from payroll by reallocating staff and reassessing positions in supporting departments.

Executive Producer - NBC 5 Chicago (Pre-2007-2010)

Oversaw the production of newscasts in every daypart. Governed 24-hour coverage of newsworthy activities and high-profile events such as the Chicago marathon and the auto show. Guided 50 news department team members with accountability to the news director.

Effected $300,000 savings in producer salaries by increasing operating efficiency 25% through staff training on cutting-edge editing technology.

Fostered a $300,000 bump in the top line and a 10% productivity improvement by integrating title sponsorships into original programming.

Nurtured $100,000 in additional revenue by forging partnerships with key City of Chicago departments.

Forged the #1 rating for the 10:00 pm newscast by offering content and programming viewers trusted.

Education

University of Missouri - Columbia

Bachelor of Arts in Communications

Technical Proficiencies

Zoom, Teams, Skype, Asana, Google Suite, MS Office Suite

Professional Associations & Awards

National Association of Television Arts & Sciences, Board Member

National Association of Black Journalists (NABJ), Guest Speaker, Peer Coach

National Academy of Television Arts & Sciences - Chicago/Midwest Chapter, Emmy Award Winner (18X)

“Digiday,” Most engaging news publisher on Facebook

10 Chicago Midwest Emmy Awards for Marathon and Auto Show programs

Leukemia & Lymphoma Society, Team in Training Award

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