PHOEBE KING
Evanston, IL *****
773-***-**** • **********@***.*** • phoebeking.net • linkedin.com/in/phoebeking
COPYWRITER • PROJECT MANAGER • COPY EDITOR
Adaptable, collaborative Content Marketing professional who delivers expert copywriting, editing and project management services. Proficient managing strategic campaigns across multiple channels and have earned clients’ praise for my attention to detail and adherence to deadlines.
AREAS OF EXPERTISE
Copywriting
Project management
Content strategy
Web content / SEO
AI – BingChat and ChatGPT
Copy editing and proofreading
AMA, AP, APA styles
PROFESSIONAL EXPERIENCE
SENIOR COPYWRITER 5/2022 – 5/2024
Medline Industries, LP, Northfield, IL
Wrote web pages, emails, digital ads, brochures, sell sheets and more for medical products company, leveraging SEO best practices for increased optimization and user engagement
Participated in discovery and planning meetings and performed metrics on campaigns
FREELANCE COMMUNICATIONS SPECIALIST 8/2007 – 5/2021
Chicagoland area
Industries: Education, Healthcare, Information Technology, Pharma, Trade Associations
Delivered a wide range of professional copywriting, content strategy, copy editing, public relations and digital marketing services to nonprofit organizations and commercial clients
Clients included: American Association of Neuroscience Nurses, American Migraine Foundation, American Pain Society, Association Management Center, Evive, Inbound Junction, International Headache Society, McGraw-Hill, Physicians Interactive, Tiger Stripe Publishing
Selected accomplishments
Increased registrations by 31 percent with press release that resulted in a front-page article
Increased subscriber list by as much as 22 percent weekly with email marketing campaign
Updated web content for clients, using proven white-hat SEO strategies, boosting traffic by as much as 1,200 percent over 6 months
CUSTOM CONTENT MARKETING MANAGER – 19-months – Project based
Healthcare Information and Management Systems Society (HIMSS), Chicago, IL
Delivered content strategy, copywriting and project management expertise in health IT space
Managed freelance writers to produce high-quality content relevant to the HIMSS audience
Selected accomplishment
Streamlined production processes, resulting in team-building and greater efficiency
BUSINESS SUPPORT SPECIALIST II – 4-month contract
Astellas Pharma US Inc., Northbrook, IL
Helped strategically launch Medical and Development intranet and curated weekly email digest that boasted a 94 percent open rate while on agency assignment (West Monroe)
Provided Microsoft SharePoint expertise to internal stakeholders
CONTENT EDITOR – 5-month contract
CDW, Lincolnshire, IL
Worked with agency team (Manifest) to deliver exceptional content marketing materials that benefited Fortune 100 partners: magazines, white papers, blog posts, infographics
PROJECT EDITOR – 3-year contract
Scott Foresman (Pearson, now Savvas Learning Co.), Glenview, IL
Managed reprint cycle for student and teacher editions of award-winning reading program
Copy edited the core curriculum plus several ancillary products
Worked independently to manage workflow and meet deadlines, developing proficiency in writing to grade level and implementing state standards
SENIOR EDITOR 8/2003 – 9/2004
Health Newsletters Direct, Evanston, IL
Supervised vendor writing, proofreading and translation of content into multiple languages
Selected accomplishment
Heightened client satisfaction by improving content quality and editorial processes and ensuring the timely delivery of consumer-based healthcare newsletters
TECHNICAL SOFTWARE EXPERTISE
Adobe InCopy, InDesign, Photoshop; AWeber; BingChat and ChatGPT; HubSpot; Microsoft Office Suite, including Outlook, SharePoint; Constant Contact; Survey Monkey; EasyMediaList.com; Google AdWords, Analytics; PoliteMail (internal communications); Salesforce Slack, Tableau; Semrush; WYSIWYG and proprietary content management systems and database administrative programs
EDUCATION
Roosevelt University, Chicago, IL (2002)
Bachelor’s degree – Major: Communication
Emphasis: Print journalism
PROFESSIONAL DEVELOPMENT
SEO Strategies
Interaction Design and UX Design
Writing for the Web
Emotional Intelligence Workshop
Managing Multiple Projects SkillPath Seminars
Pg-2