Content and Copy Writer
Resume:
IRENE MARIA E. DE GUZMAN
B** L* San Benedicto St., Metrocor Homes B
North Side Talon Singko, Las Piñas City
**********.********@*****.***
OBJECTIVES
To acquire more knowledge, share and enhance the skills I gained from my education as well as expand my horizons as a journalist and writer. An active, self-motivated, and dedicated Thomasian seeking a position in your company. EDUCATIONAL BACKGROUND
College: AB Major in Journalism, University of Santo Tomas Faculty of Arts and Letters (2013- 2017)
High School: Colegio San Agustin, Makati (2009-2013) AFFILIATIONS
Internship
People's Tonight, Port Area, Manila (June 2016 - July 2016)
• Field Reporter
Manila Police District, United Nations, Manila (June 2016 - July 2016) WORK EXPERIENCE
• Covered the filing of candidacy and wrote sports-related articles for Hourglass, http://hourglassph.weebly.com, a student news organization which served as a requirement for JRN 205 (Info Tech in the Newsroom)
• Interviewed Las Piñas City Councilor Ruben Ramos, as a requirement for JRN 300
(Phil Politics for Journalists)
• Wrote an article for Advocata, Guidance and Counseling Newsletter in UST
• Worked as a field reporter for People's Tonight
• Wrote articles and covered police beat-related stories for online and print content
• Wrote articles for the AB Pax Romana: The Secretariat Bulletin
• Community engagement (NSTP): House Construction at Sitio Malasa, Bamban, Tarlac EMPLOYMENT HISTORY
Asian Hospital and Medical Center
January 22, 2024 – present
Content and Copy Writer, Marketing Group
• Create compelling copies for digital and print materials
• Quality assurance of all Marketing collaterals prior to public release
• Create storyboards aligned with the hospital’s branding
• Research health-related contents, and do community management of social media pages
• Proofread, fact-check, and verify medical contents prior to public consumption Nippon Hasha, Inc.
December 12, 2022 – December 22, 2023
Content Writer, Marketing and Creatives
• Social media content planning and plotting
• Content creation of NHI and AOJ marketing and communications collaterals
• Quality assurance of all digital and print materials
• Articles and Press Releases for NHI and AOJ
• Basic layout design of NHI & AOJ social media posts
• Project coordination with 3rd party suppliers
• Content proofreading of NHI Operations Standard Manual
(Mendokoro/Yushoken, Marudori & Kazunori)
• AOJ Spiel Training for Omotenashi Private Dinners
• Hosted NHI’s 3rd State of the Company Address
• Created scripts and program flows of internal company events
• Proofread story boards and help inter-departmental project anchors
• Interviewed Cebuano furniture designer Vito Selma & Architect Cessa Gaston for Mendokoro Cebu
• Newsletter content creation
• Accomplishing and completing all Creatives and Marketing rocks The Medical City
August 9, 2021 – May
20, 2022 Writer
Corporate Communications
• Assist the creatives team in creating content for various hospital projects
• Create original content for digital marketing and corporate communications
• Write and proofread the marketing materials produced for social media of TMC
• Write hospital-activities-related articles for the website like
“Pedalling through Safety”; “A Haven of Comfort found at the Heart of TMC”; and “The Medical City introduces a one-stop care destination for brain health”
• Interview and assess personalities for storyboard creation
• Write compelling scripts (national elections) and storyboards
(Christmas music video) for TMC events or campaign videos
• Proofread and create content for the “Wall of Excellence,” which recognized outstanding employees and service awardees of The Medical City
• Wrote the bi-weekly network newsletter of TMC titled, “The Pulse” from September
2021 to May 2022
• Help the Corporate Communications Officer in brainstorming ideas for hospital campaigns and projects like pitching headlines for collaterals, writing their institute’s request articles
• Assisted the Copywriter in proofreading the 2020 Annual Report of The Medical City
• Cover hospital events and curate an article afterwards Asian Hospital and Medical Center
June 6, 2019 – August 6,
Content Writer
Corporate Communications
• Oversees the content creation of all Marketing and Communications projects
• Managed Asian Hospital and Medical Center’s (AHMC) Facebook page from January to December 2020
• Created content for the promotional materials of all Marketing and Communications projects including press release, articles, posters, flyers, brochures, digital posts, scripts, invites, etc.
• Wrote the 2020 and 2021 AHMC Desk Calendars
• Contributing writer of the 2019 and 2020 AHMC Annual Repors “Seal the Deal” and “Better Health. Better Outcomes. Most Unforgettable Experience.”
• Created all contents for AHMC COVID-19 social media posts for the year 2020
• Proposed the “Tagged Safe” campaign of AHMC in 2020
• Interviewed the Pres. And CEO of AHMC for the Tagged Safe campaign launch
• Wrote more than 40 AHMC official weekly newsletters from May to December 2020 and in 2021
• Preserved, upheld, and safeguarded the brand and image of AHMC
• Prepares and rehearses the interviewee before the actual video shoot
• Manages and supervises the Content Writer Associate in writing in social media, newsletter, and other projects requiring content creation
The Library Publishing
House, Inc. January 2,
2019 – April 15, 2019
Associate Editor
Editorial team
Editing work texts and teacher's manual
Aligning book elements according to the curriculum guide Providing additional work text and manual exercises Contributing to the stories and educational content of the work texts
Researching educational content, history, technical terms and definitions
Eastern Communications
November 2, 2017 – March 19, 2018
Associate Account Manager
Sales Management Training Program
Making Caluts/Telemarketing
Setting up meetings with clients
Completing Salesforce entries
Closing the deal
Enlarging pipeline
Selling internet service provider
(Fiber, IDS, CorpDSL, DLL, etc)
Telephone (Powerphone)
ACADEMIC PROJECTS
• Filipino Journalists’ News Process on Drugs-Related Extrajudicial Killings ACHIEVEMENTS
• Civil Service Exam 2018
SUMMARY OF QUALIFICATIONS/SKILLS, ABILITIES & PERSONAL TRAITS
• Computer: Microsoft Office and basic knowledge in Adobe InDesign
• Social Media applications: Facebook, Instagram, Twitter
• Leadership: Led and worked in groups consistently throughout high school and worked well in academic and extra-curricular activities in college
• Oral and Written Communication Skills: Above average skills obtained through professional learning environment and leadership activities
• Language: Fluent in English
CHARACTER REFERENCES
Dr. Katrina Francheska Arevalo-Lawsin, RN, DNM
Dean, Manila Doctors College of Nursing; Manila Tytana Colleges +63-956-***-****
Ms. Sharon C. Hernandez
Chief Strategy Officer, Asian Hospital and
Medical Center +63-939-***-****
Germee Belle B. Gamez
Executive Assistant to the Founder and CEO, Nippon Hasha, Inc.
Contact this candidate