Customer Experience Marketing Specialist

Hernan Paredes

*** ********* **.

Houston, TX ***19

******.**********@*****.***

210-***-****

Personal Summary:

Organized and detail oriented marketing professional with a passion for networking and delivering excellent customer experience. Familiarity with creating and executing marketing strategies, direct marketing, fostering community engagement, and driving sales. Eager to contribute my skills and creativity to excel as a Marketing Specialist, Education:

University of Houston-Downtown, College of Business, Houston, TX Bachelor of Business Administration in Marketing expected to graduate in 2024 Professional Experience:

Marketing Intern for Sound on Sound Festival Houston,TX May 2019 to April 2020

- Collaborated with the marketing team to develop and execute a marketing plan that would drive the growth in brand awareness.

- Managed the festival’s social media accounts, consistently growing followers and engagement through marketing materials, event planning and targeted advertising.

- Analyzed audience demographics and preferences to tailor marketing efforts and improve the overall customer experience.

-Gained knowledge in CSS (HTML), CRM and CMS

Skills:

- Marketing Strategy Development

- Time-Management Skills

- Content Creation and Promotion

- Event Coordination and Promotion

- Audience Analysis and Segmentation

- Multi-Tasking

- Graphic Design Software (Adobe Creative Suite, Canva)

- Public Relations and Media Outreach

- Data Analysis and Reporting

-Market Research

-Microsoft Office Suite

Professional Associations:

- Member of the American Marketing Association (AMA) Certifications:

California Institute of Advertising, Communications & Marketing Mass Marketing Qualification (CIACM MMQ), July 2023

Google Analytics, Ads Certified

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