Social Media Customer Success, Marketing strategies

Ollie Meadows

562-***-**** ********@**********.*** 15882 Tullow ln, Huntington Beach, CA

92647

SUMMARY

Dedicated Social Media Director with 8 years of experience in growing and nurturing social media footprints and brand awareness. Expert in leveraging industry trends to drive online and in-store engagement. Proven track record in creating cost-effective strategies that increase traffic and sales while enhancing customer satisfaction. Skilled in identifying opportunities for new growth and business expansion through targeted social media campaigns, data-driven insights, and innovative content creation. Committed to achieving brand objectives and fostering a positive, value-driven customer experience.

Social Media and Affiliate Management Transparency

• Social Media Management:

• Instagram, Facebook, Google

• Update new highlights on Instagram

• Create graphics for highlight covers

• Brainstorming relatable or trending content ideas based on brand goals

• Capturing video content and still photography

• Creating captivating story lines or digestible short form media

• Editing photography/videography, writing copy, selecting appropriate hashtags and relevant audios/music.

• Staying updated on latest trends, viral videos, music, clips, relevant product or media drops.

• Post 1 – 3 stories per day, 4 – 5 days/week with a quarterly goal of 4% - 8% increase in reach and impressions.

• Engagement on socials (DMs, comments, etc.)

• Organize giveaway collaborations between brand and other companies.

• Affiliate Management:

• Set up and manage affiliate program on Refersion

- Begin by selecting the appropriate Refersion pricing plan that fits the company's budget and needs.

- Transfer all existing affiliate data to Refersion.

- Set up comprehensive Terms & Conditions to govern the affiliate relationships and ensure compliance.

• Create and distribute promotional materials

- Design promotional graphics (creatives) that affiliates can use to attract customers.

- Generate unique coupon codes within Shopify and Refersion to track affiliate sales and performance.

- Distribute these materials to affiliates and ensure they are equipped with the necessary tools to promote the brand effectively.

• Coordinate affiliate payments and monitoring

- Schedule quarterly payments to affiliates, ensuring all transactions are processed accurately via PayPal.

- Continuously monitor the usage of coupon codes to prevent leaks and misuse.

- Take corrective actions if any irregularities are detected to maintain the integrity of the affiliate program.

• Facilitate content creation and management

- Collaborate with affiliates and influencers to create engaging User-Generated Content (UGC).

- Collect all UGC (photos, videos) and organize them in a centralized location such as DropBox.

- Use this content across various marketing channels like newsletters, social media, and the company website to enhance engagement and brand visibility.

• Manage affiliate and influencer relations

- Act as the main point of contact for all affiliates and influencers, addressing any queries or issues promptly.

- Coordinate the distribution of products to influencers to facilitate exposure and reviews.

- Organize and manage collaborations, ensuring all parties are aligned with the marketing objectives and timelines.

• Social Media and Affiliate Results:

• Increased DTC sales via CTR by 5% - 8%

• Expand social media engagement and awareness 3% - 5%

• Grow online presence 1% - 3% corroboratively via reach and impressions

• Build affiliate community with high performing representatives

• Generate leads to CRs 2% - 5%

• Build brand awareness with increasing average UGC and mentions by 5%

• Increasing CLV respectively 3% - 5%

• Develop customer loyalty 8% - 12% through discount code/affiliate code. EXPERIENCE

Operations Manager/Marketing and Social Media Coordinator, Metroflex gym, April 2013-Current Long Beach, CA

• Developed pricing strategies that would maximize profits while still remaining competitive in the market.

• Created content for various digital channels, including website, social media and email to create awareness to brand.

• Devised strategies for driving traffic towards company websites through SEO and SEM techniques.

• Optimized online presence by updating blog posts, website content regularly.

• Developed and implemented successful social media campaigns to support company objectives.

• Created engaging content for Instagram, Facebook with 3.0% - 3.3% monthly increase in reach, impressions, with 50 engagement.

• Managed the daily operations of all assigned social media accounts.

• Used editing and graphic design tools to create content and visuals for social channels.

Social Media Manager/Supervisor of Operations, The Compound Lifting Club, February 2022- Current

San Diego, CA

• Developed and implemented successful social media campaigns to support company objectives.

• Created engaging content for multiple social media platforms X (Twitter), Instagram, Facebook.

• Managed the daily operations of all assigned social media accounts.

• Researched industry trends and competitors' activities to develop new ideas for content creation.

• Monitored all engagement, inquiries, and customer comments on various social media channels

• Assisted in developing strategies for increasing followership and engagement rates which led to an increase in organic followers on Instagram by 1.3% per month

• Used Premier Pro, Canva, Capcut, and Lightroom to create content and visuals for social channels.

• Created social media strategies to increase sales and brand awareness across multiple platforms.

• Tracked social media metrics to determine audience growth rate, volume and reach.

• Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.

• Developed marketing campaigns to increase membership base and revenue streams.

• Reach and impressions avg 1.1% - 1.3%

• Implemented strategies for increasing customer retention rates through loyalty programs.

EDUCATION AND TRAINING

Associate of Science

Fire Science, Long Beach City College, Long Beach CA May 2012 Bachelor of Science

Psychology, California State University - Long Beach, Long Beach CA May 2009

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