Digital Marketing Lead Generation

KARA PEI-MING ZHANG

*******@*****.*** Vancouver, BC 778-***-**** www.linkedin.com/in/karazhang

WORK EXPERIENCE

Bodhi Tree Productions Vancouver, BC Malaysia South Korea Taiwan Singapore

Jr. Director of Global Digital Marketing 2023-2024

Strategy and Direction: Developed quarterly strategies to ensure all global digital marketing efforts (paid, organic, content) aligned with organizational goals, target markets and audiences; Provide consultation and guidance to local digital marketing teams on strategic, technical, and creative work

Product Sales: Oversaw creative direction, promotional strategy, and copywriting for a range of physical products, including planning and managing in-person sales and promotional events every 2 months

Digital Advertising Coordinator – North America Operations 2021-2023

Project Management: Client-side team lead for partnership with an external PPC digital media agency, ensured brand and strategic alignment to create the organization’s first NAM evergreen web traffic awareness campaigns and lead generation campaigns (driving traffic to 7 locations)

Digital Marketing: Utilized MailChimp email marketing and wrote SEO articles to maximize ROI, created and managed social media presence and growth (YouTube, Facebook, Instagram)

Creative Direction: Spearheaded creative direction on digital ads, designed and implemented new landing pages: copywriting, graphic design and UX, uploading via Divi in WordPress (sample 1, sample 2)

Analysis and Insight: Created summary reports on spend efficiency, creative performance, and channel characteristics to provide insight and recommendations for budgeting and future strategy

Media Production Associate 2020-2021

Collaborated on a production team to create livestreams, YouTube videos, podcasts, in-studio and on-site; trained in videography, product photography, graphic design, photo and audio editing, set dressing and props

Provided executive administrative assistance on a wide variety of personal and professional tasks

EDUCATION

University of Pennsylvania Philadelphia, USA

Bachelor of Arts in Philosophy, Politics, and Economics, summa cum laude GPA: 3.99/4.00 2020

Health Equity and Policy Lab Philadelphia, USA

Research Assistant 2019-2020

Independently researched, developed, and two papers accepted for publication and presentation

o“Justice for Women and Society: The Case of Obstetric Fistula,” The Georgetown Law Journal, 2020

o“Addiction as Capabilities Failure,” University of Pennsylvania Journal of Law and Public Affairs, 2019

Assisted lead researcher with copy editing and fact-check review of op-eds, online articles, and book material; website restructuring; and file organization system implementation

SKILLS

Office & Design: Adobe Photoshop, Premiere, Illustrator, After Effects; Word, Excel, PowerPoint; 100 WPM

Website: WordPress, GTM, Google Ads, Google Analytics, MailChimp

Language: spoken Mandarin Chinese, typed Simplified and Traditional Chinese (professional level)

Contact this candidate