Director Marketing (Analytics and Sales)

MANISH SINGH

** ********** ******, **** – **, Brighton, MA, 02135 +1-727-***-**** *******@******.*** LinkedIn EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA May 2022 - May 2023 MBA (STEM) – Marketing, Business Analytics and Machine Learning

• Consultant – Led a successful semester-long project for Tiny Spoon Chef, spearheading data-driven expansion to 12 US cities, resulting in a remarkable 20% revenue and customer base increase within six months.

• Lead Consultant – At Clarks Footwear, spearheaded strategic market analysis, driving 20% customer penetration growth, expanding into new markets, launching successful product categories, leveraging digital channels for online sales and brand visibility, and providing comprehensive implementation plans for sustained growth. UNIVERSITY OF MUMBAI, THAKUR COLLEGE OF SCIENCE AND COMMERCE, MUMBAI January 2008 - December 2011 Bachelor of Accounting and Finance

• Team Lead, annual cultural fest -headed publicity team; enhanced participation by 60% PROFESSIONAL EXPERIENCE

THE META BUSINESS WORLD, HOUSTON October 2023 – Present Director, Marketing and Sales

• Engineered an 8% reduction in marketing costs within the first two months through strategic budget management while ensuring optimal performance standards

• Led a transformative digital marketing initiative resulting in a notable 15% surge in online traffic and a substantial 10% boost in customer acquisition

• Designed and successfully implemented a targeted sales engagement model, resulting in a discernible 12% rise in top-tier quality leads within the sales funnel

CONCEPT COMMUNICATION; BIU, MUMBAI April 2021 - May 2022 CONCEPT COMMUNICATION (BIU) - A global media analytics and research firm Associate Vice President and Head, Business Development Liaised with the CEO to define new product strategy and forged seven channel partnerships, achieving additional $3.5M of revenue

• Implemented digital strategy, revamped website content and design, established social media presence, promoting organic lead generation by 18%

• Spearheaded a 17-member team to seal strategic partnerships with six large Indian conglomerates adding $0.8M to annual sales

• Drove indirect sales by forging partnership with six channel partners, on-boarded clients adding $0.6M to sales MASERATI, MUMBAI January 2019 – December 2020

Italian ultra-luxury vehicle manufacturer

Marketing Manager

Spearheaded a team of 15 to launch Maserati merchandise category and to enter six new geographies in India. Digital Marketing

• Initiated social media drive to boost visibility of "servicing offerings" increasing service revenues by 13%

• Enhanced website ranking in online search engines via most relevant and cost-effective keywords, partnered with relevant influencers, growing online merchandise sales by 27%

Business development and New Partnerships

• Created customer connect playbook and rolled outed six initiatives resulting in 11% increase in annual revenue.

• Initiated "Maserati Luxury Box" to improve repeat purchase, leading to an increase of $1M in annual sales.

• Partnered with Amex Black and HSBC-Bharti AXA to offer exclusive HNI deals, increasing retail revenues by 8%

• Collaborated with India's largest online automobile marketplace to generate qualified leads and launched 5-star porch displays to engage with leads leading to three SUV sales worth $2.3M

Brand Management and Campaign launches

• Led "bespoke designer store" launches in three cities through celebrity collaboration leading to sales worth $1.2M

• Introduced One hour with Maserati – a program focused on HNIs, preceding mega launches, leading to four pre bookings INDIA TODAY TELEVISION, MUMBAI January 2015 – December 2018 Executive, Sales & Marketing

Collaborated with the editorial team to devise new brand solutions for 50+ clients in financial services to drive $4M in annual sales

• Designed a new segment for Union budget day special coverage, including innovative brand integrations; closed deals worth $1M with the largest housing finance company

• Collaborated with a leading men apparel brand on Independence Day coverage of the Indian army Mount Everest expedition 2015, during Nepal earthquake, worth $0.5M

• Launched first ever English News channel quiz show, improving weekend viewership by 12% THE HINDU, MUMBAI - India’s second largest circulated English news daily January 2012 – December 2015 Advertisement Officer

• Drove first strategic deal with Yes Bank, one of India's largest private banks, worth $0.35M

• Closed deals with IITians Pace, a coaching institute and HDFC Life, largest private insurance worth $0.5M OTHER EXPERIENCES

• Lead actor in three web series produced by MTV (India), ZEE TV and BBC Worldwide February 2018 – January 2020

• Trained twelve families virtually, during Covid 19 outbreak, through self-designed fitness and meal programs May 2020

• Proficient with Hootsuite, Marketo, Google Analytics, and HubSpot for campaign management and digital optimization

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