Zane Cuffie
**********@*****.*** linkedin.com/in/zanecuffie 919-***-**** Greensboro, North Carolina
EDUCATION
University of North Carolina Greensboro Greensboro, NC
Bachelor of Science, Marketing August 2020 – June 2024
MARKETING EXPERIENCE
We In Action Entertainment Independent Record Label Greensboro, NC
Marketing Intern January 2021 – February 2021
•Designed marketing content to recruit customers and future employees.
•Organized and developed stronger social media presents on all platforms Instagram, Facebook, YouTube.
•Developed scripts for future YouTube video content.
MARKETING, SALES, CUSTOMER SERVICE EXPERIENCE
Clear At RDU (Raleigh Airport) Raleigh, NC
Ambassador June 2023 – Present
•I work with TSA to verify and accompany VIP Passengers to get through TSA for fast and easy travel.
•I marketed and sold the subscription benefits of signing up with clear to over 20 passengers in my first 9 days of selling.
•I answered the concerns and comments of over 450 different clear members in a 6-to-15-minute time frame I have with each customer.
•My customer service percentage has been above 80% for the last two weeks with over 130 customers taking the survey.
MARKETING COMPETITION
John Hopkins University Marketing Competition October 2021
Partnered in a three-person group to build an innovative marketing proposal for a corporation.
Oversaw budgeting and estimated budget for company’s next year expenses.
Received praise for creative ideas from a team’s point view and presentation in the competition.
Breaking down the audiences in terms of region and interest in our genre of show we were pitching.
PROFESSIONAL MEMBERSHIPS AND LEADERSHIP EXPERIENCE
American Marketing Association, Member August 2020 – Present Day
Explored monthly meetings and learned skills at workshops such as elevator pitches, writing skills, and Canvas design.
Did 110 hours of workshops from the sales and marketing club.
Joined in on UNC Greensboro leadership workshops with bronze challenge program.
Met with other entrepreneurs and discussed business plans.
Created fliers for Trio events which brought in 20+ members to an opening event.
International Marketing Project
Group Member August 2023 – December 2023
Researching local companies in the Greensboro area that made 5 million dollars or less a year to consult a company for an international market in different countries
Find countries that are top 10 markets for the company identify signs
Did a data analytics on the growth rate of the sign company in the industry of making signs for Canada
Collaborate with other students to develop a presentation based of consulting pitch
Identified potential competition growth within rivaling companies and counties
Consumer Behavior Project
Group Member August 2023 – December 2023
Collaborate with four other groupmates to create a fictional company that will target a specific market.
Choose the best location for the company in Greensboro for our Sports Bar based on demographic.
Made a matrix comparing our company the kingdom” to our competitors being sports bar like competitors
Finding specific target markets in the Greensboro community to be potential buyers of the product while using research from Simply Analytics
Create two Ads to bring awareness to our brand for the project using Canva for a flyer and YouTube video.
SKILLS
Computer: Data collecting, Data Analysis, Data Finding, Researching Intenational Markets, Consulting, International Marketing Evalution, Social Media marketing for Facebook, Instagram, YouTube, Snapchat, and Canvas.
Proficient In: Microsoft Office suite, Microsoft Word, Microsoft Power Point, Microsoft Excel, Microsoft Notes, etc.
Research and data cite Proficiency:
ABI/INFORM Complete
Business Source Complete
Country Commercial Guides
Data Axle
Euromonitor Passport
IBISWorld Industry Reports
RMA eStatement Studies
Trade Map, International Trade Centre
USITC Data Web
Simply Analytics
Mintel
Other skills: Customer Service, Selling, Pitching, In Person Marketing and Sales, Security and Time Management.
Relationship building: Building strong meaningful relationships in strangers, Keep Audience Engaged, keep audience satisfied and visually interested in design and color schemes
Leadership: Inspire teams, keeping members informed and motivated, reflected on any short coming I possess, or my team does, critical thinking