Senior designer

Experienced Designer with a proven track record in branding and marketing across diverse industries.

Skilled in Adobe Creative Suite, Figma, and video production. Accomplished leader, successfully managing design teams and campaigns for Test Prep Pod and GeeBee at Leap, Bengaluru. Contributed significantly to the Indian School of Business, streamlining design processes and enhancing engagement. Certified in UX and Critical Thinking, seeking to bring creativity, leadership, and a results-driven approach to an innovative team. Nikhil Cherukuri

Design Strategy Marketing

Address Bengaluru, India 560017

Phone 852-***-****

E-mail *****.******@*****.***

Portfolio www.behance.net/nikhilcherukuri

Work History

Senior Visual Designer

Leap,(Leap scholar, GeeBee Education) Benguluru 2022/01 - Current In my current role at Leap, Bengaluru, I spearheaded visual design efforts for Test Prep Pod, managing comprehensive marketing campaigns in India and the UAE. Notably, I effectively handled a significant monthly budget, achieving an impressive 8% click-through rate (CTR) in performance ads. Additionally, I orchestrated photo shoots across multiple locations, intricately planned budgets with vendors for outsourcing shoots in various Indian cities. Transitioning to GeeBee within Leap, I collaborated cross-functionally to address user-centric design challenges in their application management software. My strategic approach enhanced functionality and significantly reduced turnaround time. I maintained a rigorous design process and brand consistency across multiple branches in Asia. Notably, I played a pivotal role in scaling marketing efforts from a single-person team to a robust group of 5 individuals and external agencies.

Furthermore, I managed diverse stakeholders, including university representatives globally, supporting campaigns and collaborating with internal teams across Asia, the Middle East, Africa, and Latam. I played a key role in scaling performance marketing efforts in Indian branches and other offices across Asia. Additionally, I orchestrated a successful flagship event, the Study Abroad Fair in Mumbai, drawing 7,000 attendees for two annual events. Designer

Indian School of Business, Hyderabad 2021/05 - 2022/01 As a skilled designer, I had experience in creating various marketing materials such as brochures, flyers, posters, and social media graphics that adhered to the institute's branding guidelines. I worked closely with internal stakeholders, developing and executing design solutions that aligned with the organization's objectives.

I successfully contributed to over 25 webinars, virtual events, and three major flagship events for the institute. My designs helped attract and engage the target audience. Additionally, I introduced new initiatives such as visually celebrating Alumni and streamlined the process for event collateral for recurring events.

Lead Designer

Xplore Digital, Hyderabad 2020/04 - 2021/04

Creating visual designs for print and digital media, including logos, business cards, and social media graphics Managing multiple projects simultaneously and delivering high-quality work within tight deadlines

Head of Media

Capstone Network, Hyderabad 2018/04 - 2020/03

During my tenure, I led the media team at three separate concerts and conferences, successfully catering to over 2000 attendees. My efforts to improve social media engagement were fruitful, as I was able to increase the number of viewers on two different Instagram handles by 57% and 98% in three and six months, respectively. Additionally, I achieved a 200% increase in the number of subscribers on a YouTube channel within ten months Field Research Analyst

Industry Arc, Hyderabad 2016/10 - 2017/02

As a Field Research Analyst at Industry Arc, I conducted market analysis and research in Hyderabad, Telangana for the project Grozzery, which aimed to introduce online grocery services. This role allowed me to gain experience in market research and analysis, as well as project management.

Associate Analyst

IndustryARC, Hyderbad 2016/01 - 2016/06

I led the data collection, analysis, and research efforts for the Grabhouse project. This involved identifying and researching different hostels in and around Hyderabad to build a comprehensive website that helps individuals find suitable accommodation based on their specific requirements. Education

Graduation in Management Studies: Brand Management Indian School Of Technology And Management - Mumbai 2019 - 2021 Bachelor of Commerce

Nalanda Degree College - Anantapur 2016 - 2021

Certifications

UX Workshop, Growth School - 2023

Critical Thinking, LinkedIn Learning,LinkedIn - 2021 Certified User Experience Specialist,Accenture - 2020 Graphics and Web Design Specialist, Arena Animation - 2018 Skills

User Research, Prototyping, Stakeholder Management, Wire Framing, User Interface, User Experience, Graphic Design, Strategy

Tools

Figma, Photoshop, Illustrator, Premier Pro, Assana

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