Creative Director Art

experience

kd’ freelance creative & consultent **.23 ~

- Providing oversight of creative, design needs and landing conceptual ideas quickly.

- Studying companies, leadership styles, and different approches to landing good creative

- Taloring and toning my own approch to the work and to how I lead. vccp new york group creative director 10.21 - 06.23 White Claw, Mike’s Hard Lemonade, Google Chrome, Tate’s Cookies

- Supported the CCO in staffing the creative department from scratch. Personally mentored 10 creative teams. Steered the establishment of key internal practices that fostered team culture, including a professional development speaker series. And hosted my own monthly art director and design meetings where we took note of what was happening in culture and how we could implant those trends into our work.

- Led successful product category launches for White Claw, including new flavors for its core lineup and a more substantial rollout for its premium Surf line, by developing multi channel campaign assets and activations that resulted in valuable media attention. Also oversaw the design of the new product can and packaging.

- Orchestrated viral multichannel social campaigns work as well as innovative and hightouch brand partnerships for White Claw that drove unprecedented audience engage ment and exceeded company goal participation, such as the “134 Happy Hours” activation and “Crack the Claw,” a brand’s sponsorship of Netflix’s Glass Onion: A Knives Out Mystery (the packaging design of which earned nods from Dieline).

- Served as a design leader helped craft ‘guides’ for brands like White Claw, Mike’s Hard Lemonade, Tate’s Cookies.

Also helped ensure that these guidelines were met and that brand identity, tone of voice and other standards implemented in the standards were met across all the channels of work. bbdo new york creative director 02.14 - 10.21

FedEx, Visa, AARP Foundation, ExxonMobil, New Business

- Led projects for FedEx and helped shaped three years’ worth of award-winning campaign work and creative while overseeing multidisciplinary teams.

- Part of the pitch team that brought AARP to BBDO - a $100 Million account

- Directed the Global Visa Team’s multichannel social initiative for the 2020 Olympic Games in Tokyo, activating 20+ international Team Visa athletes and leading the design work and social pod.

- Served as a design leader for creative teams when needs like logos and brand guidelines arose. Helped craft ‘guides’ for brands like ExxonMobil, Mobil 1, FedEx, Visa and helped ensure that these guidelines were met and that brand identity, tone of voice and other standards implemented in the standards were met across all the channels of work. mcgarrybowen chicago acd 10.10 - 11.13

BlueCross BlueShield, Bud Light, Sears HA, Lyric Opera of Chicago, Kraft, New Business

- One half of the agency’s go-to creative team for new business pitches; responsible for bringing in accounts such as Bud Light and BCBS Nationwide, Sears Home Appliances.

- After securing BCBS business I conceived and executed “Live Fearless“ A nationwide campaign for BCBS, which is still running 10+ years later including my logo design.

- Designed a logo for Philidephia Cream Cheese in 2012 that is still on packages today

- Sold through and produced “USA Today” audience-favorite Superbowl ad for Bud Light. fcb chicago art director 10.07 - 10.10

Dow Chemical, MoneyGram, SC Johnson, BCBS of Florida Hey, there. I’m kd. An Art Director. A Designer. A creative leader. An award winner. A fan of well-curated cheese plates. With 16 years of progressive and strategic work at award-winning creative agencies, along with a unique global perspective informed by an overseas upbringing. I’m seeking opportunities to continue elevating the advertising practice for brands through exceptional and smart creative output paired with hands-on talent development and a people-first, meet them where their at, leadership style. education

chicago portfolio school

Art Direction & Design

new york university

Studio Art & Communications

cum laude & founders day award

american school in japan

graduated with honors

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judging circles

AICP Next 2020

ACIP 2021

Chip Shop Awards 2023

The Drum Awards 2023

featured work

The New York Times, The Drum,

Communication Arts, The Dieline

and AdWeek

awards

D&AD, Clios, One Show, ADC,

Hugos, Echo, Effies, Chicago

International Film Festival,

among others

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skills

Creative Direction

Strategic Insights & Ideation

Experienced Leader

Supportive Mentor

Extensive Production Experience

Social Community Management

Social & Content Specialist

Content Calander Management

Campaing Managment

Skilled Communicator

Passion for Cultural Trends

Collaboration

Art Direction

Design

Logos

Brand

Adobe Creative Suite

Graphic Design

Deck Design

Organization

karendsouza.com ************@*****.*** 917-***-**** brooklyn, ny

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