Marketing Manager Digital

Location:

Houston, TX

Posted:

July 10, 2024

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Resume:

E X P E R I E N C E

A L I N A

K R A V C H E N K O

M A R K E T I N G M A N A G E R

Marketing Manager

EnQuest Energy Solutions February 2023 - October 2023 Worked closely with the president and senior leaders to develop a marketing strategy that effectively explains the products’ value propositions, while ensuring consistency with the brand’s identity. Collaborated with B2B partners and clients to support their marketing efforts and developed content that included EnQuest in their materials to expand EnQuest’s brand awareness. Maintained and enhanced the website to ensure brand consistency and user-friendly UX and UI functionality. Used search engine optimization (SEO) processes and tools

(SEMRush and Google Analytics) to increase website visitors. Developed strategic marketing content for LinkedIn to increase brand awareness, followers, and website visitors.

Created videos, drafted articles, and designed graphics for client presentations, websites, and LinkedIn to improve EnQuest’s reputation and brand awareness.

C O N T A C T

310-***-****

*************@*****.***

Houston, TX 77019

Passionate, driven, creative, problem-solver.

Pratt Institute, New York, NY

BFA: Advertising & Branding Design

3.8 GPA Honors Graduate 2004-2008

Art Institute, San Francisco, CA

BS: Web & User Interface Design Developing

3.9 GPA Honors Graduate 2011-2013

E D U C A T I O N

B2B & B2C Marketing

Data-Driven Digital Marketing

Website Data Analytics

UX & UI Website Design

Search Engine Optimization

PPC Campaign Management:

Facebook, Instagram, Amazon,

Pinterest, Google and LinkedIn

Market Research & Testing

Brand Development

E-Mail Marketing

Social Media Content Creation

Video Editing & Photography

PowerPoint Presentations

Inside & Outside Sales

Website Design HTML & CSS

Product Development & Launch

US Utility Patent Process

Budget Management

S K I L L S

Excellent Team Player

Organized & Adaptable

Emotionally Intelligent

Positive Attitude

S O F T S K I L L S

Marketing & Operational Manager

Chemyx, Inc March 2017 - September 2022

Collaborated closely with the CEO to develop and execute B2C and B2B digital marketing strategies that resulted in a high return on investment.

Used Google Analytics, Mouseflow, and SEMRush to

implement strategic UX & UI decisions to increase sales. Created ongoing website SEO on-brand content and

optimized keywords to obtain first ranking on Google. Studied market trends and developed a competitive research analysis to ensure the website and product stood out. Developed impactful organic and paid media advertising campaigns across various channels to grow awareness and boost product sales.

User Experience & Interface Designer UX & UI

Norton Symantec Corporation August 2013 - April 2015 Managed a team of developers to bring Norton Security Application for Mac & Norton Security Scan to launch. Created UX & UI Designs for the Norton Security Application for Mac & Norton Security Scan.

Designed and maintained digital marketing assets, including an on-brand style guide for developers to implement. Optimized & User-tested new UI and UX applications. P U B L I C A T I O N S

Aired On ABC “Shark Tank”

Aired On 13 Channel News

Podcast “Outside the Tank”

Featured In “Women Who Own It”

A W A R D S

1st Place WINNER 2Minute Drill

2022 Aired On David Meltzer TV

1st Place WINNER HCC 2022

Businesses Plan Competition

1st Place WINNER LiftOff Houston

2022 Businesses Plan Competition

1st Place WINNER Station

Houston 2020 Pitch Competition

Marketing & Business Development Manager

Better Way Goods, LLC May 2017 - Feb 2023

Invented the SwipenSnap™, and developed the entire brand. Aired on ABC Shark Tank on 1/22/21, Episode 1213.

Led multiple successful paid and organic digital marketing campaigns in collaboration with various teams.

Conducted market research, developed target personas, performed user tests, and executed competitive analyses to improve products, leading to the company's successful growth. Identified new business opportunities by connecting with B2B Partners for wholesale and licensing partnerships. T O O L S

Adobe Creative Cloud

(Photoshop & Illustrator)

SEMRush & Moz

HubSpot & SalesForce

Shopify & SquareSpace

InShot Video Editing

Mailchimp & Klaviyo

Google Analytics

Mouseflow & Canva

Hootsuite

Asana & Monday

Microsoft Office