Social Media Internal Communications

KIM AUTREY Internal Communications Expert

925-***-**** · **************@*****.*** · linkedin.com/in/kimautrey Master storyteller and writer who excels at translating complex concepts into memorable and compelling content and building leadership and strategic internal communications programs that inspire, inform, and engage key audiences. Expert in all internal and external communications platforms, including press releases and pitches, social media & intranet content, op-eds, blogs, videos, by- lined articles, media interview narratives, and leadership/company events. Recognized for creativity, intellectual curiosity, collaborative spirit, and expertise in elevating executives’ thought leadership with various audiences. CORE EXPERTISE

• Internal Communications

• Storytelling & Writing

• Executive Communications

• Social Media

• Public Relations

• Crisis Communications

• Event Management

• Employee Engagement

• Project Management

PROFESSIONAL EXPERIENCE

DIRECTOR OF EXECUTIVE & EMPLOYEE COMMUNICATIONS · Achieve (San Mateo, CA) 2021 – 2023 Built and led strategic internal communications programs for a fast-growing fintech startup that had gone from 1,000 employees to 3,000 in a few years. Fueled employee and key external stakeholders’ excitement and understanding of the company’s new brand and name change, business transformation, and 5-year strategic business plan and priorities.

• CEO COMMUNICATIONS: Wrote Co-CEO’s messages to showcase how the company champions DEI, a new brand rollout, and business transformation efforts that improved his internal and external executive brand and thought leadership. o Co-CEO’s monthly transformation message on the brand transition was a huge hit with employees with many providing feedback on how proud they are to work at newly named Achieve- 85% of employees surveyed were excited about the change. o Received #1 Best Places to Work in Arizona 2022 and #7 Best Places to Work in Bay Area 2022

• EXECUTIVE SOCIAL MEDIA STRATEGY: Worked closely with PR, marketing, social media, and brand teams to ensure alignment on stories, amplify leaders’ messages on external channels, and maximize their leadership brand development. o Co-CEO’s DEI stories tripled his following on LinkedIn and likes and comments averaged around 300-500 per article post.

• EMPLOYEE ENGAGEMENT COMMUNICATIONS: Worked with EVP HR on Our Promise to Care monthly messages that highlighted new benefits, wellness programs, corporate social responsibility, corporate giving, DEI effort, and volunteer opportunities. o Received hundreds of employee responses sharing gratitude for HR options. Increased employee engagement in CSR and DEI.

• EVENT MANAGEMENT: Facilitated quarterly employee all-hands and other special events: designed executive PowerPoints, wrote and project-managed communications packages, and wrote leaders’ talk tracks. o All-hands content consistently received above 80% “very satisfied” scores from employee surveys following events.

• STRATEGIC & CHANGE COMMUNICATIONS: Developed communication strategies that engaged target audiences, including messaging, collateral, and activities during a period of business transformation from Freedom Financial Network to Achieve. o Maximized employee adoption of rebrand and received overwhelmingly positive feedback following the initial rollout. EXECUTIVE & EMPLOYEE COMMUNICATIONS LEAD (Contractor) · Cisco Webex (San Jose, CA) 2021 Led the development and execution of global internal and external communication strategies for Webex Marketing’s CMO to build her thought leadership, employee engagement, and Webex brand awareness.

• EXECUTIVE THOUGHT LEADERSHIP: Elevated the CMO’s thought leadership presence by building a platform with strategic narratives leveraged across speaking opportunities, contributed articles, social media posts, and media interviews. o Increased engagement with the Bi-weekly Webex blog posted on the Cisco Webex website and on the CMO’s LinkedIn page. o Built her leadership platform to showcase her commitment to diversity, inclusion, and equity o Employees shared in focus groups felt more cared about, inspired, and engaged. Employee survey scores up from 68 to 75.

• STORYTELLING NINJA: Developed keynote presentations, social media articles, awards submissions, customer event talk tracks, Webex marketing blogs, and speaking opportunities in coordination with media relations. o Crafted CMO keynotes, including DTX360’s UCX NOW, WebexOne, and Forbes Executive Council webinars. o Increased CMO’s social media followings and comments threefold through interviews with marketing and business trade publications with stories like Webex marketing efforts and partnerships with McLaren, PGA, and Elton John Foundation. o The McLaren/Webex partnership garnered media hits with Adweek, Martech, and Digiday o WebexOne marketing team won top marketing awards such as Adweek’s Best Marketing Team, and CMO of the year (runner up)

DIRECTOR OF CEO EXECUTIVE COMMUNICATIONS · Robert Half International (San Ramon, CA) 2020 – 2021 Oversaw comprehensive CEO communication strategies for internal/external audiences to build employee engagement, brand awareness and attract new customers and candidates.

• LEADERSHIP COMMUNICATIONS: Developed messaging for corporate announcements, videos, presentations, internal social media, and editorial opportunities. Supported executive media prep for opportunities with business, trade, and local publications.

• EVENT MANAGEMENT: Facilitated Leadership Live Events for a global employee audience of 16,000 – talk tracks, PowerPoint slides, executive briefing, logistics coordination with the events team, executive coaching, and prep. o Won several Best Places to Work accolades, top scores for employee satisfaction with company culture and leaders’ performance, and favorable employee social media posts.

• CROSS FUNCTIONAL STAKEHOLDER MANAGEMENT: Managed leaders’ internal and external editorial calendar in coordination with key stakeholders in PR, HR, brand, and legal.

EXECUTIVE COMMUNICATIONS MANAGER, CUSTOMER & PARTNER SERVICES · Cisco Systems (San Jose, CA) 2017 – 2020 Developed communication programs for Cisco's Customer and Partner Services department, consisting of 4,000 employees worldwide. Highlighted strategic objectives, boosted employee involvement, and promoted customer and partner satisfaction enhancements.

• EXECUTIVE COMMUNICATIONS: Produced employee town hall meetings, wrote SVP organizational announcements, Team Talk videos, keynote presentations, and social media.

• STAKEHOLDER MANAGEMENT: Built trusted partnerships with cross-functional teams in HR, Legal, AR, PR, and Operations.

• INTRANET / ORGANIZATIONAL MESSAGES: Managed business unit intranet (Sharepoint) and Webex Teams content

• CHANGE MANAGEMENT: Oversaw strategic communications plan for the organization’s transformation initiative with new vehicles, and messages for stakeholder audiences.

o Increased employee engagement by over 68% within two years of implementation of communication strategies and tactics. STRATEGIC COMMUNICATIONS MANAGER, SUPPLY CHAIN OPERATIONS · Cisco Systems (San Jose, CA) 2013 – 2017 Supported the SVP of Supply Chain Operations and his leadership team with storytelling presentations for keynotes, including scripting, executive briefs, and logistics support.

• EXECUTIVE COMMUNICATIONS: Researched, wrote, and designed a leadership story library with 30+ approved presentations/talk tracks for senior leaders to use at internal and external events. o Secured keynotes with Gartner’s Supply Chain Executive Symposium, MODEX, and Supply Chain Asia Innovation Forum. o SVP's Gartner Keynote was featured in the Wall Street Journal, which increased the visibility of supply chain thought leadership. As a result, Cisco’s supply chain was named the #1 supply chain in the world by Gartner, and customer requests for supply chain leaders to speak at Cisco Customer Experience centers increased by 15x.

• EMPLOYEE COMMUNICATIONS: Built and managed content for the company’s first internal social media platform called “The Hub” for Supply Chain employee news and stories (local volunteer work, team picnics, babies born, weddings, etc.)

• CRISIS COMMUNICATIONS: Developed and built processes and a strategy-based approach to identify and respond to a reputational threat, an unanticipated event, or any negative disruption to Cisco’s supply chain. o Mitigated reputational risks following Hurricane Harvey, which damaged the company’s largest distribution and logistics hub and shut down operations, and caused serious delivery and manufacturing delays. EARLY CAREER SNAPSHOT

• Communications Consultant · Kaiser Permanente

• Marketing & Communications Consultant · Blue Shield of CA

• Communications Consultant · Hewlett-Packard

• Internal Communications Manager · PG&E

• Senior PR Account Executive · Lutchansky Communications

• TV News Reporter · NBC News (Medford, Oregon)

ASSOCIATIONS

• International Association of Business Communicators 2007 – Present

• Professional Speechwriters Associations’ Executive Communications Council 2019 – Present

• Public Relations Society of America 2000 – Present TRAINING & CERTIFICATION

• GRAMMAR GIRL’S ADVANCED AP STYLE · Ragan Communications 2023

• STRATEGIC STORYTELLING: Maximum Impact in a Digital World · Columbia University School of the Arts 2020

• ART OF PERSUASION & RHETORIC IN PUBLIC SPEAKING AND WRITING · Harvard Business School Online 2020 EDUCATION

• MASTERS IN FINE ART, CREATIVE WRITING · University of Southern Maine (completion in 2026)

• BACHELOR OF ARTS DEGREE, JOURNALISM · California State Polytechnic University, San Luis Obispo

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