Social Media Highlands Ranch
Resume:
Micayla Wentz
Professional Summary
Recent marketing graduate with proven success in social media management and content creation. Eager to expand marketing expertise and contribute to impactful marketing initiatives in a dynamic team environment.
Work Experience
Colorado Fitness Headquarters - Cycling Instructor May 2022 – Current
Social Media Coordinator Jun. 2023 – Sept. 2023
Created and filmed "Trainer Tip Tuesday" Reels on Instagram, delivering informative content focused on techniques and wellness tips, significantly boosting user interaction.
Conducted market research to identify fitness industry trends.
Burley - Community & Content Marketing Intern Apr. 2024 – Jun. 2024
Achieved a 97% customer satisfaction rating by resolving inquiries using Zendesk and responding to questions via Meta Business Suite.
Increased social media engagement by 122% through strategic content planning on Hootsuite and biweekly TikTok videos created with CapCut.
Delivered weekly analytic reports using GA4 and Shopify, providing actionable insights to enhance marketing strategies.
American Marketing Association - VP of Outreach May 2023 – Jun. 2024
Cultivated relationships with marketing professionals through proactive networking, expanding the AMA's professional network and opportunities for members.
Secured guest speakers from industry-leading brands such as Spotify, Peloton, Pinterest, and The North Face, increasing club membership by 15%.
University of Oregon - Class Encore Business Tutor Mar. 2022 – Jun. 2024
Organized weekly study groups for up to 45 students pursuing a major or minor in business, which resulted in an average improvement of half a letter grade.
Enhanced student engagement through the creation of interactive learning activities, resulting in better comprehension of business concepts.
Hult Center for Performing Arts - Marketing Intern Sep. 2023 – Dec. 2023
Wrote one-page show descriptions used to craft compelling promotional content.
Engaged with patrons during tabling events, generating excitement for the 2024 season, and enhancing audience anticipation.
************@*****.***
Highlands Ranch, CO
Education
University of Oregon, Lundquist College of Business
Eugene, OR: Graduated June 2024
Bachelor of Science: Business Administration/ Marketing Concentration
Minor: Nonprofit Administration
GPA: 3.75
Skills
Attention to detail
Adaptability
Relationship Building
Time Management
Critical Thinking
Content Creation
Industry Analysis
Customer Service
Certifications
Nonprofit Ready Marketing Essentials Certificate
Social Media Marketing Foundations
Spin Instructor Certification
CRLA Tutoring Certification
MW
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