Creating audiovisual content, Managing social media profiles

Roberto Alejandro Sandoval Rivera

Marketing & Communication

** ******** ***, *******, ** M5A 4E9

437-***-**** *********************@*****.***

Portfolio: https://robertosandoval99.wixsite.com/robertoportfolio LinkedIn: https://www.linkedin.com/in/roberto-alejandro-sandoval-rivera/ Experience in: Creating audiovisual content, Managing social media profiles, Designing professional branding, Creating mockups, Web design, Photo and Video shoots, Image and Video editions and Events management. Strengths: Teamwork, proactive, dedication, fast learner and persistent HIGHLIGHTS OF QUALIFICATIONS

● Skilled in Microsoft Word, PowerPoint, Excel and Outlook

● Proficiency with designing programs such as Adobe Suite and Canva

● Analytical thinking and great organization to do several projects at the same time

● Proficient experience in using photo/ video cameras to capture high-quality audiovisual content EDUCATION

Post Graduate Certification in Sport & Event Marketing 2023 - Present George Brown College, Toronto, ON

*Dean's List Letter (graduated with high honours)

Post Graduate Certification in Sports Marketing & Journalism 2021 - 2022 Unisport Management School, Spain, Barcelona

Bachelor's Degree in Marketing & Communication 2018 - 2022 Tecnológico de Monterrey, Mexico, Mexico City

EXPERIENCE

Photographer 2024

University of Toronto, Toronto ON

● Portrait shooting for graduates (more than 5,000 students)

● Use of photographic accessories (professional backdrop, flashes, lights, tripods)

● Selection and edition of the best photos in Adobe Photoshop and Lightroom Digital Media & Marketing Executive 2024 - Present Cosmos Sports & Entertainment, Toronto ON

● Designing graphics for social media accounts

● Creating and curating content for all social media channels including Facebook, Instagram, Twitter, Linkedin, YouTube and TikTok.

● Develop marketing strategies for Cosmos' clients

● Creating professional decks and proposals for Comos' marketing and sponsorship clients Creative Director for a Non-Profit Event 2023 - 2024 Community Iftar Event, Toronto ON

● Developed the event's branding encompassed the creation of its distinctive visual identity, including the design of the logo, printed materials, and the establishment of an engaging website. This task was crucial for creating a cohesive event representation, capturing its essence, and maximising audience engagement and participation.

● Raised more than 15 thousand dollars in revenue and donations to fund various event expenses, including venue rental, raffle prizes, attendee meals, utensils, and ultimately, to allocate all profits towards supporting Daily Bread, a charitable cause.

● Organised the first Iftar at the Toronto Islamic Centre, which got more than 300 attendees. This initiative was undertaken to foster community unity, provide a platform for spiritual enrichment, and facilitate cultural exchange within the diverse fabric of the local populace.

● Solicited sponsorship support utilising both digital and physical avenues by aiming to expand our outreach, enhance the financial resources available for event execution, and bolster our visibility. Head of Audiovisual Department 2023 - 2024

Mexican Government, Mexico City

● Collaborated with the marketing department to formulate comprehensive social media plans and strategies. This initiative aimed to ensure the sustained dynamism and pertinence of our social media platforms, thereby effectively engaging our target audience.

● Collaborated with the audiovisual team of the Mexican Secretary to facilitate comprehensive coverage of their political campaign. This involved the creation of compelling video and photo promotional materials strategically designed to augment the Secretary's visibility and resonance in Mexico.

● Fulfilled the role of videographer and photographer at various political events nationwide, to disseminate the message advocated by the Mexican President and Secretary across the country

● Produced multimedia content comprising videos, photos, and animations was executed to share engaging material on social media platforms.

Digital Marketing 2022 - 2024

BASOR, Mexico City

● Developed corporate videos tailored for business events and expos, aiming to bolster brand presence and engagement within these professional settings.

● Designed branding elements for physical events and corporate stationery to ensure a professional and cohesive brand image.

● Conducted video shoots to document both the company's products and processes aimed at generating informative content for clientele.

● Designed a sub-brand branding that is currently selling in supermarkets. This task involved designing the logo and packages with their respective mockups and corporate presentations. Ambassador of NHL All-Star 2024

Adecco, Toronto, ON

● Enhanced customer service and interpersonal skills were cultivated through active assistance provided to attendees.

● Provided comprehensive support to customers throughout the day to ensure optimal satisfaction and a great experience.

Dream Big Weekend 2023

Giants of Africa x Toronto Raptors, Toronto, ON

● Developed adept social skills through respectful and accurate solicitation of donations for this cause.

● Delivered an unparalleled experience and hospitality to ensure attendees thoroughly enjoyed their evening.

● Raised 520 dollars in donations from the people who went to the Raptors game.

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