ANA LICIA STOCK
**********@*****.*** H: 512-***-**** 26 Latigo Place, Columbine Valley, CO 80123 / www.linkedin.com/in/ana-licia-stock-88514829
SUMMARY
Highly motivated and gifted in building strong partnerships with high-end national accounts as well as independents. Experienced in luxury brands and environments with strong understanding of how the internal and external jewelry/luxury market functions. Energetic trainer and results driven, while engaging business-to-business and end consumer.
SKILLS
Strategic Initiatives
Excellent analytical & Organizational Skills
Event Planning & Execution
Large Group Trainer
Client Account Management Budget
Trend analysis & Sales Reports
Visual Merchandising Employee Relations
Trunk Show Themed Events & Inventory Control
Proficient in Executive Management Negotiations
Deep Understanding of Multi-level Relationships within Accounts
Experience in opening shop-in-shops and training store-wide personnel
LANGUAGES & EDUCATION
Portuguese (Fluent)
Spanish (Conversational/Work Proficiency)
Styling
Excel
Powerpoint
Stock & Sales
>BBA Business Administration & Marketing
University of North Texas (UNT)
Denton, Texas
EXPERIENCE
oDavid Yurman
San Francisco, CA
o07/2012 - 09/2017
oRegional Account Manager
Region: Northern California, Oregon, Washington, West Canada, Utah, Colorado, Arizona, Kansas and Missouri. Managed $26MM sales budget in Women's, Men's and Timepieces (26 doors).
Strategically partners with marketing, events, merchandising and visual departments at a corporate level to improve productivity and visibility of the brand in the West, Mountain and a portion of the Midwest region. Works diligently w/ accounts and DY headquarters to ensure monthly and weekly reports are submitted (Stock & Sales reports, Event Recaps, Balance to go, T&E, Account Status, etc). Wholesale shop-in-shop opening and personnel training. Successfully trains wholesale partners in the national arena as well as independents to ensure brand leadership amongst Fine/Designer Jewelry brands. Interviews, trains and co-manages DY specialists for each national account (Bloomingdales, Nordstrom, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew). Foster relationships with senior executives, department managers, sales associates, PR department and visual within stores. Strategize while partnering with National directors to maximize event productivity in each door. Liason in the building and launching process of brand-built shop-in-shops, while securing boutique continuous success. Co-hosted DY High Jewelry events within specific territory doors after identifying stores capable of hosting successful trunk shows based on high jewelry target market, these events have ranged results from $280K-$500K.
oIppolita
oSan Francisco, CA
o08/2009 - 06/2012
oAccount Executive – West Coast
Region: Northern California, Oregon, Washington, West Canada, Utah, Nevada, Arizona, Hawaii. Managed Annual Territory Sales of $21MM (27 doors) w/ consistent double digit yearly increases.
Exceeded sales goals within territory by promoting brand, conducting product trainings, cultivating relationships, managing inventory, planning and executing special events. Streamlined product offering by introducing core assortment to improve retail sales at wholesale level with independent accounts, by managing accounts' buy. Negotiated linear and location to ensure maximum brand exposure and sales efficiency. Analyzed brand adjacencies and competitive activity including promotions, incentives, visual presentation, new deliveries and linear allocation. Assisted in the placement, installation and troubleshooting of the first shop-in-shops for the brand. Developed relationships with national accounts' executives, DSAs, marketing specialist and visual merchandisers to maintain longevity and brand success.
Planned and executed trunk show events and consistent staff trainings to keeps accounts up-to-date and engaged in brand development. Scheduled business review meetings with store management monthly to discuss sales, inventory, product assortment and brand exposure.
oSaks Fifth Avenue
oDallas, TX
o01/2008 – 02/2009
oFifth Avenue Club Assistant Manager
Managed & Scheduled personal stylist club budget pertaining to personal shoppers/client relations. Managed and many times led customer appointments by providing styling expertise. Partnered with store marketing and visual team to ensure optimum visibility and client accessibility to personal shopping area by providing customer service excellency. Ensure vendors promoted their brands to key clients as scheduled with the club as part of client experience. Organized and coordinated trunk shows with outside vendors. Ensured that club met and exceeded monthly and yearly goal by working individually with each stylist and Fifth Avenue Club Director.
oSaks fifth Avenue
oDallas, TX
o01/2006 – 01/2008
oVisual Stylist
Set up Merchandise throughout the store to draw maximum customer attention. Planned, sketched and reorganized floor layouts to optimize space and update store multiple environments. Set up window displays and overall mannequin look. Decorated and prepared department store for major holidays (Christmas, Hannukak, Valentine’s Day, etc) and focus weeks (Store points, Trunk Shows, store events). Worked with Cosmetic and Designer Vendors/Reps to set up key launch periods, in order to highlight multiple brands. Partnered with store director, marketing team from corporate and store level as well as department managers to enhance and launch seasonal products.
oSt. John Knits
oHonolulu, HI
o2001 – 2005
oAssistant Store Manager
Managed various daily store activities pertaining to operations, sales, staff and marketing. Responsible for opening and closing store procedures. Accountable for monthly and yearly store sales performance. Set, distributed and strategized ways for sales team to succeed in achieving sales goal. Payroll log submission, charge-sends, transfers, and other operational responsibilities were directly under supervision. Responsible for all visual aspects within the boutique. Held monthly reviews with sales team.
***Career Break was taken to prioritize family.