Creative Director Vice President

STEPHANIE KIM SIMONS

******************@**.*** // 718-***-****

http://www.helloskim.com/

pw: welcome

Results-driven design leader with a history of success in building and evolving global brands across diverse industries with deep experience in cultivating award-winning design groups to enhance brand impact and relevancy, driving business growth.

EXPERIENCE:

BEAM SUNTORY

Head of Design / Aug 22–May 24

• Spearheaded design excellence across a portfolio of 30+ brands, including leading the 25 person

• in-house agency.

• Provided thought leadership, facilitated workshops, and conducted individual coaching to strategically

• leverage design, enhancing brand value and perception.

• Fostered collaboration and inspired teams to embrace design, creativity, and innovative thinking. BUMBLE

Vice President, Global Design / Sep 21–Feb 22

• Led the Global Design team of 35 members, ensuring brand relevancy and impact.

• Co-led cross-functional leadership efforts with Global Strategies, Product, Growth, and Partnerships.

• Upheld the brand foundation and company vision through design and strategic initiatives.

• Short-term tenure due to decision not to relocate. NEWMARK

Senior Vice President, Brand Design / Apr 19–Aug 21

• Established their first in-house agency, assembling and leading the team of 12 team members.

• Orchestrated a comprehensive rebranding effort from strategy, design, to implementation,

• resulting in a 170% increase in stock price within 5 months.

• Oversaw the development of an asset management tool for global utilization, streamlining processes. MARRIOTT INTERNATIONAL

EVP, Executive Creative Director, Global Brand Design / Jan 17–Mar 19

• Successfully led Marriott’s luxury and premium brands, optimizing brand design across the portfolio.

• Saved $20M in design agency expenses; reduced costs by $7M in digital/print production fees.

• Optimized and centralized the global design team post-merger, resulting in $2.5M cost savings.

• Partnered closely with digital and rewards teams, driving the design development of Marriott

• Bonvoy, campaigns, and activation.

STARWOOD HOTELS & RESORTS

EVP, Executive Creative Director, Global Brand Design / Jan 15–Dec 16

• Led a team of 50+, comprising brand strategists, writers, producers, account, and designers.

• Developed and sustained a portfolio of distinct brands in-house, increasing revenue by

• 150% YOY across luxury and premium brands.

• Represented multi-platform expertise with SPG and brands, ensuring brand consistency

• and relevance in shaping guest experiences.

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AGENCY EXPERIENCE:

In agency roles, clients spanned across both B2B and B2C in multiple industries, translating brand strategy into brand expression and design systems across various applications and platforms - branding, environmental design, digital experiences, packaging, and campaigns. PROPHET

Executive Creative Director

Clients: Cosmopolitan of Las Vegas, Mount Sinai, Optum FUTUREBRAND

Senior Creative Director

Clients: Fidelity Investments, Intel, Taco Bell, Diageo R/GA

Creative Director

Clients: NYSE, Voya Financial, Bank of America, Nike RAZORFISH

Associate Creative Director

Clients: HypoVereinsbank, Sony, Natwest

IMAGINATION

Associate Creative Director

Clients: Rimmel, Orange, BP, Ford Motor Company

KEY SKILLS:

Brand Design

Multi-industry Experience

Design Leadership

Team Building

Center of Excellence

Multi-platform Expertise

Experience Design

Interdisciplinary Collaboration

Cross-functional Partnership

EDUCATION:

Yale University / M.F.A.Graphic Design

Carnegie Mellon University / B.F.A.Graphic Design

STEPHANIE KIM SIMONS

******************@**.*** // 718-***-****

http://www.helloskim.com/

pw: welcome

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