Business Development Social Media

Nalene R. Baker

Hollywood, FL

305-***-**** ***********@*****.*** https://www.linkedin.com/in/nalene-rampersaud-baker-5069997/ Business Development Consultant

Growth Catalyst Powerful Sales Strategist Market Expansion 15+ years entrepreneurial spirited executive with robust experience in delivering optimal results & business value in high-growth environments and establishing key relationships with business segments.

Skilled in: Operational excellence, leading sales teams to growth and development of effective diverse teams, managing relationship building, solution selling, new account development, market share growth, and customer relations.

AREAS OF EXPERTISE

Strategic & Operations Planning Business Development Channel Partnerships Cross Functional Team Leadership Competitive Analysis Global Business Planning Budget Management Client Relationship Management Communications and Marketing Strategic Alliances Recruitment PROFESSIONAL EXPERIENCE

AMERICAN EXPRESS, Sunrise, FL Jan 2023 – June 2024 Tele Strategic Expansion Manager

Managed end-to-end deliverables producing high quality and insightful materials to support the delivery of key messaging updates (Business Reviews, Leadership Team, Town Halls). Coordinated with the Finance teams on mid year and annual financial planning and monthly forecasting. Built strong relationships and partnered effectively with Marketing and Sales teams to make process enhancements to optimize business performance for a team of 8. Reported on monthly key objectives and KPIs across the businessInterfaced with corporate and small business clients to source expansion opportunities and portfolio management.

CITRIX, Fort Lauderdale FL Jul 2021 – Jan 2023 Territory Manager Ownership of NYC, NJ and CT sales territory with 4 account reps focused on Professional Services, Premium Support Services and partnering with Customer Success Management to achieve quota, improve adoption, drive customer retention and renewals. KASEYA, Miami, FL Sep 2020 – Jul 2021 Enterprise Account Manager Served as trusted advisor to C-Suite, IT Departments and Enterprise accounts to maximize account strategies and product solutions. Conduct meetings and demos with system integrators, product management, key channel partners to maximize opportunity plans. Leverage extended field sales, technology partners, systems engineers, external partners, consultants and sales specialists for business needs.

INSENSE MIAMI, Miami Beach, FL Sep 2009 - Nov 2017 Director of Business Development Developed strategies for delivering sales and customer targets for paid search, affiliate, marketing, and display advertising. Led strategic initiatives by directing the creative process and team of 15 in conceptualization and production of social media, print, web content and promotional items. Created and supported acquisition and retention marketing efforts designed to drive website traffic and sales through onsite events and social media platforms.

• Executed successful social media campaigns for 8 oz Burger Bar, Ageforce, Boucher Brothers, CBT College, Epicure Market, Illy Coffee, and South Beach Wine and Food Festival. BANK OF AMERICA, Miami Beach / Bay Harbor Island. FL Aug 2005 - Sep 2009 Assistant Vice President, Banking Center Manager

Tasked with increasing sales revenues, exceeding targeted goals, developing profitable & productive business relationships and building an extensive client base to accomplish multi-fold revenue increase. Created and nurtured a diverse and focused sales team of 12 sales executives, through motivation, leadership, training, and establishment of sales process as foundation for business success.

• Recipient of 2006 Award of Excellence. Increased bank division rank from 482 to 76 in less than 1 year

EARLIER ROLES HELD

A SOUTH FLORIDA EVENT, Miami Beach, FL

Director of Sales

Created Women-Owned Small Business (WOSB)

HSBC BANK USA, New York, NY

Relationship Support Officer

DEUTSCHE BANK, New York, NY

Service Executive

EDUCATION CERTIFICATION LICENSURE

Master of Business Administration (MBA), Florida International University, 2008 Bachelor of Arts (BS), Spanish with Business option, Pennsylvania State University

Lean Six Sigma Certification, Yellow Belt, 2020

COMMUNITY INVOLVEMENT

Founder, Supermoms: 2018 Community Team Award at Tour de Broward

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